High Point Enterprise... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

High Point Enterprise

High Point, North Carolina

Owner: Paxton Media Group (Ky.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

11.8

2004

10.3

2003

11.1

2002

11.4

2001

10.3

2000

9.5

1999

7.9

1998

10.8

1997

10.5

1996

10.3

1995

10.3

1994

5.9

1993

5.7

1992

6.5

1991

Did not report

1990

5.4

The latest year at peak is

2005

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for High Point Enterprise

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

11.8

26.3

2004

10.3

26.3

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Paxton Media Group (Ky.),

has a companywide, circulation-weighted Diversity Index of 18.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for High Point Enterprise

This newspaper's Newsroom Diversity Index is 45.

This paper

Peer group

Compare that with 44, which is the median Diversity Index for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

In that group, this newspaper's Diversity Index ranks 69 out of 140

newspapers reporting in the category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Longview News-Journal, Texas, with a 23.1 percent non-white staff in a community that is 28.4 percent non-white. Its index is 81.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 27,917 ranks 368 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of High Point Enterprise

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

3.7

6,405

Black

19.1

33,622

Asian and Pacific Islander

2.0

3,514

Native-American

0.4

765

Other non-white

0.1

198

Multi-racial

1.0

1,669

Non-white

26.3

46,173

White

73.7

129,540

Total

175,713

Home county: Guilford

Race/ethnicity

% of population

Number of residents

Hispanic

3.8

15,985

Black

29.0

122,279

Asian and Pacific Islander

2.5

10,321

Native-American

0.4

1,789

Other non-white

0.2

749

Multi-racial

1.2

5,078

Non-white

37.1

156,201

White

62.9

264,847

Total

421,048

The home county of this newspaper is Guilford.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

High Point Enterprise

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

27265 / High Point / NC / 2.4 mi.

6,000

12,868

46.6

$54,051

20.9

2.3

14.7

0.3

2.7

27262 / High Point / NC / 1.1 mi.

5,458

9,690

56.3

$36,208

31.7

6.7

21.0

0.4

2.2

27360 / Thomasville / NC / 7.4 mi.

4,917

16,736

29.4

$35,939

17.4

3.8

11.9

0.4

0.5

27263 / High Point / NC / 3.5 mi.

4,138

7,832

52.8

$37,832

12.3

2.3

5.5

0.8

2.7

27260 / High Point / NC / 0.4 mi.

3,505

9,482

37.0

$24,940

75.1

6.4

63.1

0.5

3.6

27370 / Trinity / NC / 7.3 mi.

2,227

5,717

39.0

$44,446

5.4

0.9

3.0

0.6

0.4

27282 / Jamestown / NC / 4 mi.

861

4,519

19.1

$66,956

17.4

1.8

10.7

0.4

3.4

27350 / Sophia / NC / 11.7 mi.

326

2,252

14.5

$40,443

4.0

1.2

0.9

0.4

27292 / Yadkin College / NC / 16.7 mi.

322

15,295

2.1

$34,237

22.8

5.2

15.4

0.4

0.9

27284 / Union Cross / NC / 10.3 mi.

318

16,615

1.9

$49,711

12.8

4.0

6.7

0.3

1.0

27239 / Newsom / NC / 24.5 mi.

208

3,298

6.3

$38,125

2.3

1.0

0.3

0.1

0.3

27407 / Sedgefield / NC / 7.5 mi.

144

17,282

0.8

$43,710

40.3

6.9

24.8

0.5

5.8

27317 / Randleman / NC / 14.8 mi.

5,516

1.6

$36,571

11.2

5.2

4.5

0.5

0.3

27107 / Winston-Salem / NC / 11.2 mi.

14,588

0.5

$36,279

43.6

10.8

31.6

0.3

0.2

27203 / Asheboro / NC / 19.6 mi.

19,286

0.3

$36,783

20.8

11.9

7.0

0.3

0.9

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