Delta Democrat Times, Greenville... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Delta Democrat Times, Greenville

Greenville, Mississippi

Owner: Emmerich Newspapers (Miss.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

44.4

2004

50.0

2003

50.0

2002

58.8

2001

38.9

2000

36.4

1999

38.5

1998

33.3

1997

40.0

1996

25.0

1995

18.8

1994

20.0

1993

25.0

1992

13.3

1991

15.4

1990

7.1

The latest year at peak is

2002

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Delta Democrat Times, Greenville

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

44.4

67.1

2004

50.0

66.3

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Emmerich Newspapers (Miss.),

has a companywide, circulation-weighted Diversity Index of 32.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Delta Democrat Times, Greenville

This newspaper's Newsroom Diversity Index is 66.

This paper

Peer group

Compare that with 0, which is the median Diversity Index for all newspapers

reporting in this circulation category of 5,001 to 10,000 daily sales.

In that group, this newspaper's Diversity Index ranks 39 out of 211

newspapers reporting in the category of 5,001 to 10,000 daily sales.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 8,833 ranks 870 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Delta Democrat Times, Greenville

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

0.8

531

Black

64.3

40,495

Asian and Pacific Islander

0.5

336

Native-American

0.1

Other non-white

0.0

Multi-racial

0.5

302

Non-white

66.3

41,734

White

33.7

21,243

Total

62,977

Home county: Washington

Race/ethnicity

% of population

Number of residents

Hispanic

0.8

531

Black

64.3

40,495

Asian and Pacific Islander

0.5

336

Native-American

0.1

Other non-white

0.0

Multi-racial

0.5

302

Non-white

66.3

41,734

White

33.7

21,243

Total

62,977

The home county of this newspaper is Washington.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Delta Democrat Times, Greenville

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

38701 / Swiftwater / MS / 1.2 mi.

4,400

10,800

40.7

$26,546

63.6

0.8

61.5

0.1

0.8

38703 / Lamont / MS / 2 mi.

1,250

6,197

20.2

$26,277

71.7

0.7

69.9

0.0

0.5

38756 / Rexburg / MS / 9 mi.

676

2,629

25.7

$26,574

59.8

1.1

57.8

0.1

38748 / Willet / MS / 18.8 mi.

622

1,752

35.5

$21,842

66.2

1.0

64.5

0.0

0.1

38751 / Woodburn / MS / 22.6 mi.

506

4,416

11.5

$26,970

72.1

1.0

70.3

0.0

0.4

71653 / Shives / AR / 13 mi.

202

2,233

9.0

$28,202

39.9

3.5

34.6

0.2

0.6

38744 / Valewood / MS / 24.3 mi.

151

401

37.7

$25,521

57.1

1.3

54.8

0.0

0.1

38725 / Longshot / MS / 15.8 mi.

115

438

26.3

$21,648

65.8

1.3

63.2

0.2

38732 / Zumbro / MS / 28 mi.

106

6,700

1.6

$27,856

53.9

1.2

51.5

0.1

0.8

38721 / Straight Bayou / MS / 30.7 mi.

583

16.8

$19,760

72.8

1.7

70.3

0.1

0.3

38772 / Scott / MS / 12.1 mi.

174.5

$36,250

66.9

3.6

63.3

0.0

39113 / Mayersville / MS / 35.9 mi.

288

31.6

$13,224

83.8

0.2

83.1

0.1

0.0

71640 / Readland / AR / 21.8 mi.

1,531

5.2

$18,884

73.6

3.0

69.7

0.0

0.2

39038 / Belzoni / MS / 34.3 mi.

1,964

4.0

$20,319

71.8

1.4

69.6

0.0

0.3

38773 / Steiner / MS / 19.9 mi.

1,605

4.5

$22,500

75.4

1.1

73.7

0.0

0.1

39159 / Rolling Fork / MS / 34.3 mi.

1,201

5.2

$23,066

64.8

1.0

63.0

0.0

0.2

38761 / Moorhead / MS / 30.1 mi.

850

7.1

$20,330

79.4

1.6

77.4

0.0

0.2

38778 / Sunflower / MS / 30.1 mi.

634

8.0

$23,350

76.3

5.3

70.0

0.3

38769 / Wright / MS / 28.6 mi.

796

5.3

$18,208

82.7

1.2

80.3

0.0

0.4

38754 / Isola / MS / 27.1 mi.

908

4.5

$18,696

76.1

1.9

73.6

0.2

38753 / Waco / MS / 25.6 mi.

631

6.0

$32,218

59.5

1.5

57.3

0.0

0.6

38771 / Ruleville / MS / 34.3 mi.

1,121

2.6

$22,702

79.1

0.9

77.7

0.1

0.5

38722 / McCutcheon / MS / 13.4 mi.

306

2.9

$16,964

81.6

1.3

79.5

0.0

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