Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Daily Leader, Brookhaven
Brookhaven, Mississippi
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	28.6
2004	14.3
2003	Did not report
2002	Did not report
2001	11.1
2000	Did not report
1999	25.0
1998	10.0
1997	12.5
1996	22.2
1995	18.8
1994	25.0
1993	23.1
1992	Did not report
1991	Did not report
1990	Did not report
The latest year at peak is	2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Daily Leader, Brookhaven
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	28.6	30.4	94
2004	14.3	30.4	47
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Daily Leader, Brookhaven
This newspaper's Newsroom Diversity Index is 94.				This paper
				Peer group
Compare that with 0, which is the median Diversity Index for all newspapers
reporting in this circulation category of 5,001 to 10,000 daily sales.
In that group, this newspaper's Diversity Index ranks 29 out of 211
newspapers reporting in the category of 5,001 to 10,000 daily sales.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 7,012 ranks 976 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Daily Leader, Brookhaven
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	0.7	288
Black	28.9	11,587
Asian and Pacific Islander	0.2	92
Native-American	0.2	64
Other non-white	0.0	8
Multi-racial	0.4	146
Non-white	30.4	12,185
White	69.6	27,849
Total		40,034
	Home county:  Lincoln
Race/ethnicity	% of population	Number of residents
Hispanic	0.7	229
Black	29.6	9,807
Asian and Pacific Islander	0.3	83
Native-American	0.2	54
Other non-white	0.0	8
Multi-racial	0.4	119
Non-white	31.1	10,300
White	68.9	22,866
Total		33,166
The home county of this newspaper is Lincoln.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Daily Leader, Brookhaven
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
39601 / Zetus / MS / 1.7 mi.	4,402	8,665	50.8	$26,794	35.4	0.7	33.8	0.1	0.3
39629 / Norfield / MS / 9.5 mi.	820	2,209	37.1	$28,986	19.8	0.7	18.5	0.2	0.0
39191 / Wesson / MS / 8.2 mi.	738	2,534	29.1	$29,389	26.6	0.9	25.0	0.2	0.1
39654 / Wanilla / MS / 20 mi.	207	2,167	9.6	$31,456	36.0	0.9	34.2	0.1	0.4
39662 / Sauls / MS / 16.6 mi.	145	319	45.5	$38,542	6.6	0.0	5.9	0.2	0.0
39647 / Quentin / MS / 16.5 mi.	89	508	17.5	$24,704	15.7	0.6	14.6	0.2	0.0
39665 / Sontag / MS / 16.3 mi.	80	407	19.7	$28,333	29.5	0.6	27.9	0.7	0.2
39641 / Topeka / MS / 19.6 mi.	70	1,557	4.5	$22,444	23.0	0.8	21.5	0.1	0.2
39653 / Monroe / MS / 23.6 mi.	63	1,212	5.2	$26,521	26.5	0.5	25.1	0.2	0.1
39668 / Union Church / MS / 21 mi.	43	282	15.2	$28,681	58.9	0.1	57.9	0.1	0.1
39664 / Thompson / MS / 18.1 mi.	32	819	3.9	$31,563	20.4	0.5	19.0	0.1	0.3
39630 / Bude / MS / 22.3 mi.	15	384	3.9	$18,750	59.1	1.0	57.5	0.2	0.0
File	ms_daily_leader__brookhaven
Time	5/20/05 11:37 AM
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Member	123940