St. Joseph News-Press... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

St. Joseph News-Press

St. Joseph, Missouri

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

4.8

2004

4.5

2003

Did not report

2002

2.2

2001

5.1

2000

0.0

1999

4.3

1998

9.8

1997

6.8

1996

4.3

1995

Did not report

1994

Did not report

1993

Did not report

1992

Did not report

1991

Did not report

1990

Did not report

The latest year at peak is

1998

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for St. Joseph News-Press

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

4.8

6.4

2004

4.5

6.4

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for St. Joseph News-Press

This newspaper's Newsroom Diversity Index is 75.

This paper

Peer group

Compare that with 44, which is the median Diversity Index for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

In that group, this newspaper's Diversity Index ranks 33 out of 140

newspapers reporting in the category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Herald & Review, Decatur, Illinois, with a 11.1 percent non-white staff in a community that is 11 percent non-white. Its index is 101.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 36,578 ranks 281 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of St. Joseph News-Press

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

1.5

3,499

Black

2.9

6,655

Asian and Pacific Islander

0.4

857

Native-American

0.5

1,116

Other non-white

0.1

133

Multi-racial

0.9

2,127

Non-white

6.4

14,387

White

93.7

212,356

Total

226,743

Home county: Buchanan

Race/ethnicity

% of population

Number of residents

Hispanic

2.4

2,086

Black

4.3

3,714

Asian and Pacific Islander

0.5

404

Native-American

0.4

321

Other non-white

0.1

Multi-racial

1.2

1,014

Non-white

8.8

7,592

White

91.2

78,406

Total

85,998

The home county of this newspaper is Buchanan.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

St. Joseph News-Press

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

64506 / Saint Joseph / MO / 2.8 mi.

6,159

8,417

73.2

$40,627

10.3

2.2

5.8

0.3

1.0

64507 / Saint Joseph / MO / 2.4 mi.

3,254

5,338

61.0

$33,832

8.9

2.3

4.7

0.3

0.4

64505 / Saint Joseph / MO / 1.9 mi.

2,999

4,781

62.7

$37,721

5.2

1.8

0.4

0.3

64501 / Saint Joseph / MO / 0.3 mi.

2,995

4,958

60.4

$24,751

15.9

3.1

9.9

0.6

0.3

64503 / Saint Joseph / MO / 2.3 mi.

2,485

4,877

51.0

$34,933

6.9

2.9

2.1

0.5

0.2

64504 / Saint Joseph / MO / 3.3 mi.

2,478

4,247

58.3

$34,206

6.2

2.9

1.4

0.4

0.2

64485 / Savannah / MO / 11.3 mi.

1,575

2,928

53.8

$37,838

1.8

0.5

0.3

0.2

64468 / Maryville / MO / 37.5 mi.

1,137

5,054

22.5

$31,988

5.1

0.9

2.0

0.3

1.2

64429 / Cameron / MO / 30.2 mi.

894

3,252

27.5

$34,583

13.1

1.4

9.5

0.7

0.3

66002 / Atchison / KS / 18.9 mi.

767

4,966

15.4

$33,183

11.4

2.3

6.5

0.4

0.5

66090 / Wathena / KS / 4.8 mi.

470

1,022

46.0

$32,966

4.2

1.0

0.9

0.0

64424 / Bethany / MO / 51.7 mi.

468

1,735

27.0

$29,113

1.7

0.7

0.2

0.3

0.1

64454 / Gower / MO / 17 mi.

376

878

42.8

$47,564

1.4

0.7

0.1

0.2

0.1

64402 / Gentryville / MO / 40.4 mi.

368

1,106

33.3

$27,024

1.8

0.3

0.1

0.3

0.5

64490 / Stewartsville / MO / 17.3 mi.

342

806

42.4

$35,788

2.8

0.6

0.7

0.3

0.2

64489 / Stanberry / MO / 33.1 mi.

331

754

43.9

$31,174

1.8

0.1

0.4

64469 / Maysville / MO / 25.6 mi.

328

817

40.1

$31,010

1.4

0.6

0.1

0.3

0.2

64470 / Mound City / MO / 30.4 mi.

327

738

44.3

$25,143

2.1

0.7

0.1

0.6

0.1

66087 / Troy / KS / 11.8 mi.

317

800

39.6

$33,833

2.2

1.1

0.2

0.3

66434 / Willis / KS / 34.3 mi.

315

2,146

14.7

$34,003

9.8

2.4

2.1

3.2

0.1

64482 / Rock Port / MO / 53.2 mi.

306

998

30.7

$30,893

1.2

0.7

0.1

64473 / Oregon / MO / 20.6 mi.

300

617

48.6

$33,224

1.6

0.2

0.0

0.4

0.2

64601 / Chillicothe / MO / 64.2 mi.

298

4,629

6.4

$33,001

5.3

0.8

2.8

0.3

64640 / Lake Viking / MO / 44.3 mi.

280

1,335

21.0

$32,717

1.3

0.5

0.1

0.2

64463 / King City / MO / 24.7 mi.

273

649

42.1

$29,342

2.1

0.9

0.1

0.3

0.1

64443 / Easton / MO / 9.4 mi.

268

420

63.8

$43,026

4.4

2.0

0.1

0.6

64644 / Hamilton / MO / 42.4 mi.

267

1,154

23.1

$29,688

1.4

0.5

0.1

0.0

64477 / Plattsburg / MO / 23.4 mi.

262

1,278

20.5

$41,088

7.5

1.0

4.7

0.2

64683 / Trenton / MO / 64.5 mi.

257

3,544

7.3

$27,338

3.6

1.9

0.5

0.4

0.2

64491 / Tarkio / MO / 50.9 mi.

256

923

27.7

$30,000

6.9

0.7

5.3

0.2

64448 / Taos / MO / 11.8 mi.

240

428

56.1

$44,643

2.5

1.6

0.4

0.0

64401 / Agency / MO / 10.6 mi.

237

520

45.6

$42,167

2.7

1.6

0.0

0.1

0.6

64456 / Grant City / MO / 51.2 mi.

217

686

31.6

$28,782

1.6

0.4

0.2

0.4

0.1

66024 / Elwood / KS / 1.4 mi.

217

347

62.5

$28,958

11.8

1.7

7.4

0.1

0.6

64439 / Dearborn / MO / 15.9 mi.

208

601

34.6

$46,591

2.9

0.9

0.3

0.1

64446 / Langdon / MO / 45.7 mi.

195

523

37.3

$31,974

1.0

0.2

0.3

0.1

64494 / Union Star / MO / 18.6 mi.

176

396

44.4

$32,554

2.5

1.2

0.1

0.8

0.0

64436 / Cosby / MO / 10 mi.

167

310

53.9

$50,417

2.1

1.2

0.1

0.3

0.4

64673 / Princeton / MO / 74.6 mi.

166

980

16.9

$30,953

1.4

0.3

0.0

0.7

0.0

66035 / Highland / KS / 21.4 mi.

161

432

37.3

$30,250

8.7

1.0

4.8

0.8

0.2

64430 / Clarksdale / MO / 16.4 mi.

158

318

49.7

$37,321

1.4

1.1

0.0

64440 / De Kalb / MO / 12.9 mi.

158

278

56.8

$43,250

2.3

0.5

0.0

0.3

0.0

64437 / Fortescue / MO / 35.5 mi.

150

411

36.5

$27,262

1.5

0.2

0.0

0.4

0.1

64484 / Winthrop / MO / 14.1 mi.

141

482

29.3

$36,613

1.4

0.3

0.0

0.3

64428 / Burlington Junct / MO / 44.1 mi.

133

431

30.9

$31,250

0.7

0.4

0.0

0.2

0.0

64461 / Hopkins / MO / 50 mi.

127

412

30.8

$31,833

1.5

0.3

0.0

0.4

0.1

64466 / Maitland / MO / 30.4 mi.

120

241

49.8

$30,000

0.7

0.5

0.0

0.2

0.0

64465 / Lathrop / MO / 30.8 mi.

114

1,513

7.5

$40,951

4.1

1.1

1.4

0.5

0.1

64079 / Tracy / MO / 26.1 mi.

113

3,026

3.7

$56,007

7.0

2.0

1.8

0.5

0.7

64474 / Osborn / MO / 27.7 mi.

108

353

30.6

$40,859

1.8

0.5

0.7

0.2

0.0

64098 / Weston / MO / 19.8 mi.

104

1,150

9.0

$47,857

3.0

0.9

0.1

0.4

0.2

64459 / Helena / MO / 13.5 mi.

103

217

47.5

$33,088

2.0

1.5

0.0

0.2

64427 / Bolckow / MO / 22.5 mi.

101

225

44.9

$32,969

1.5

0.7

0.0

0.5

0.0

66017 / Denton / KS / 1.3 mi.

166

59.6

$32,292

0.7

0.2

0.0

0.2

0.0

64670 / Pattonsburg / MO / 39.7 mi.

420

22.9

$31,452

2.7

1.8

0.0

0.4

0.3

64423 / Barnard / MO / 38.4 mi.

313

30.0

$35,208

0.8

0.4

0.0

0.1

0.0

64421 / Amazonia / MO / 10.3 mi.

338

27.5

$39,063

2.0

1.2

0.4

0.1

0.0

64483 / Rosendale / MO / 17.8 mi.

251

35.5

$34,306

2.9

1.0

0.0

0.2

64648 / Jamesport / MO / 54.8 mi.

657

13.5

$25,824

2.5

0.5

0.1

0.3

0.6

64642 / Gilman City / MO / 58.4 mi.

354

23.7

$26,953

3.0

1.3

0.0

0.1

66534 / Sabetha / KS / 47.8 mi.

1,298

6.2

$38,799

2.4

0.7

0.8

0.2

64479 / Ravenwood / MO / 39 mi.

350

22.6

$33,333

0.9

0.0

0.2

0.1

64434 / Conception Junct / MO / 33.6 mi.

173

44.5

$31,477

1.2

0.0

64487 / Skidmore / MO / 35.6 mi.

355

21.7

$27,667

0.6

0.0

0.4

0.0

64451 / Forest City / MO / 23.2 mi.

209

35.4

$31,875

3.3

0.4

0.6

0.0

68355 / Preston / NE / 41.8 mi.

2,385

3.1

$30,102

4.7

0.8

0.1

2.0

0.2

64481 / Ridgeway / MO / 59.9 mi.

474

15.4

$25,313

2.5

0.9

0.0

0.5

0.3

64661 / Mercer / MO / 82.9 mi.

438

16.7

$26,360

1.3

0.2

0.6

0.2

0.0

64480 / Rea / MO / 20.7 mi.

163

41.7

$37,344

1.7

1.2

0.0

0.3

64455 / Graham / MO / 29.8 mi.

187

32.6

$31,071

1.3

0.0

0.2

0.0

64449 / Fillmore / MO / 16.2 mi.

194

30.9

$36,250

1.3

0.7

0.0

0.4

64089 / Smithville / MO / 27.6 mi.

2,899

2.0

$58,324

4.0

1.8

0.2

0.4

0.5

66439 / Horton / KS / 34.1 mi.

1,107

5.1

$25,688

22.1

2.6

0.7

16.7

0.5

64442 / Eagleville / MO / 63.3 mi.

331

16.9

$29,348

3.0

1.3

0.3

0.6

64422 / Amity / MO / 18.3 mi.

157

34.4

$29,000

1.7

0.2

0.0

64018 / Camden Point / MO / 21 mi.

341

15.5

$53,750

2.2

0.9

0.0

0.2

64497 / Weatherby / MO / 30.3 mi.

198

26.8

$33,487

0.9

0.2

0.0

0.2

0.0

64624 / Braymer / MO / 53.8 mi.

683

7.2

$28,421

1.4

0.6

0.0

0.1

0.2

66532 / Robinson / KS / 27.8 mi.

328

14.9

$26,154

3.8

0.9

0.2

1.2

0.5

64471 / New Hampton / MO / 44.8 mi.

231

20.8

$33,417

1.3

0.0

64689 / Winston / MO / 35.8 mi.

219

21.0

$31,813

2.5

1.3

0.0

1.3

0.0

66094 / White Cloud / KS / 24.5 mi.

199

23.1

$32,500

33.7

2.9

2.3

26.0

0.6

64444 / Edgerton / MO / 19.7 mi.

553

8.1

$49,946

3.6

1.5

0.1

0.4

0.1

64649 / Kidder / MO / 34.8 mi.

295

14.6

$31,250

2.2

1.3

0.1

0.4

0.0

64486 / Sheridan / MO / 48.9 mi.

189

21.7

$24,306

0.9

0.0

66008 / Bendena / KS / 16.7 mi.

120

34.2

$46,500

1.2

0.0

0.9

0.3

64476 / Pickering / MO / 45.3 mi.

170

22.9

$40,714

2.4

0.0

1.0

0.2

0.5

64632 / Cainsville / MO / 71.5 mi.

331

11.5

$25,625

1.7

0.3

0.0

64671 / Polo / MO / 42.5 mi.

691

5.5

$40,766

2.6

1.2

0.1

0.3

0.1

64457 / Guilford / MO / 27.6 mi.

116

31.0

$32,917

1.2

0.0

64475 / Parnell / MO / 48.1 mi.

199

17.6

$28,214

2.0

0.2

0.0

0.4

64657 / McFall / MO / 33.7 mi.

162

21.6

$32,708

4.3

3.6

0.5

0.0

64493 / Turney / MO / 29.3 mi.

207

16.4

$44,167

4.5

1.3

1.1

0.8

0.0

64650 / Kingston / MO / 38.1 mi.

259

13.1

$30,192

1.6

0.8

0.2

0.0

0.2

66424 / Everest / KS / 27.3 mi.

251

13.1

$35,667

6.1

1.6

1.3

2.4

0.0

64625 / Breckenridge / MO / 51.3 mi.

308

10.4

$27,000

2.8

0.8

0.0

1.1

0.3

64431 / Clearmont / MO / 48.7 mi.

182

15.9

$25,288

1.0

0.5

0.0

0.3

66041 / Lancaster / KS / 25.7 mi.

277

10.1

$37,292

2.0

0.4

0.3

0.8

0.1

64637 / Cowgill / MO / 47.4 mi.

253

9.9

$26,500

1.4

0.3

0.2

0.0

64445 / Elmo / MO / 50.4 mi.

151

15.2

$29,583

1.9

0.6

0.3

0.8

0.0

64492 / Trimble / MO / 22.5 mi.

449

5.1

$41,688

3.4

1.1

0.7

0.1

0.6

64498 / Westboro / MO / 54.3 mi.

166

13.9

$34,286

3.0

1.7

0.7

0.0

66515 / Morrill / KS / 45 mi.

190

8.9

$33,875

3.3

0.4

1.6

0.0

0.2

64433 / Conception / MO / 31.2 mi.

68.2

$20,625

16.8

6.3

1.6

0.5

7.9

File

mo_st_joseph_news-press

Time

5/21/05 12:47 AM

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