Jefferson City Post-Tribune and Daily Capital News... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Jefferson City Post-Tribune and Daily Capital News

Jefferson City, Missouri

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

0.0

2004

0.0

2003

5.6

2002

0.0

2001

0.0

2000

Did not report

1999

0.0

1998

0.0

1997

0.0

1996

0.0

1995

0.0

1994

0.0

1993

0.0

1992

0.0

1991

0.0

1990

0.0

The latest year at peak is

2003

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Jefferson City Post-Tribune and Daily Capital News

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

0.0

10.3

2004

0.0

10.4

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Jefferson City Post-Tribune and Daily Capital News

This newspaper's Newsroom Diversity Index is 0.

This paper

Peer group

Compare that with 0, which is the median Diversity Index for all newspapers

reporting in this circulation category of 10,001 to 25,000 daily sales.

In that group, this newspaper's Diversity Index ranks 159 out of 259

newspapers reporting in the category of 10,001 to 25,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Herald, Sharon, Pennsylvania, with a 8 percent non-white staff in a community that is 7.3 percent non-white. Its index is 110.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 19,403 ranks 497 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Jefferson City Post-Tribune and Daily Capital News

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

1.4

1,564

Black

6.9

7,808

Asian and Pacific Islander

0.6

724

Native-American

0.4

395

Other non-white

0.1

Multi-racial

1.1

1,248

Non-white

10.4

11,813

White

89.6

101,581

Total

113,394

Home county: Cole

Race/ethnicity

% of population

Number of residents

Hispanic

1.3

915

Black

9.9

7,049

Asian and Pacific Islander

0.9

641

Native-American

0.3

219

Other non-white

0.1

Multi-racial

1.2

824

Non-white

13.6

9,713

White

86.4

61,684

Total

71,397

The home county of this newspaper is Cole.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Jefferson City Post-Tribune and Daily Capital News

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

65109 / Saint Martins / MO / 3.8 mi.

7,886

14,481

54.5

$45,035

10.7

1.5

6.6

0.3

1.1

65101 / Wardsville / MO / 1.3 mi.

5,358

10,119

52.9

$40,663

20.2

1.2

16.4

0.4

0.8

65043 / Wainwright / MO / 4.9 mi.

1,255

3,309

37.9

$42,943

5.5

1.4

2.1

0.6

0.2

65018 / Kliever / MO / 20.2 mi.

574

2,897

19.8

$38,682

7.1

4.8

0.4

0.3

0.4

65051 / Linn / MO / 17.6 mi.

378

1,797

21.0

$39,964

1.9

0.3

0.1

0.4

0.2

65074 / Russellville / MO / 14 mi.

363

1,072

33.9

$41,250

2.0

0.9

0.1

0.2

0.1

65026 / Lakeland / MO / 25.3 mi.

350

4,967

7.0

$30,559

2.6

1.0

0.3

0.5

0.2

65085 / Westphalia / MO / 12.2 mi.

262

365

71.8

$45,000

1.6

0.7

0.1

0.0

65053 / Lohman / MO / 8.6 mi.

229

414

55.3

$49,750

0.7

0.3

0.2

0.0

65251 / Millersburg / MO / 20.9 mi.

214

6,984

3.1

$36,883

12.7

0.9

9.4

0.4

0.8

65023 / Marion / MO / 11 mi.

189

592

31.9

$45,927

1.4

0.3

0.1

0.2

65032 / Spring Garden / MO / 15.9 mi.

161

498

32.3

$41,563

2.2

0.6

0.1

0.4

0.3

65081 / Tipton / MO / 30.9 mi.

159

1,245

12.8

$35,515

14.9

1.0

11.5

0.8

0.4

65024 / Mint Hill / MO / 21.1 mi.

128

462

27.7

$32,566

2.3

1.1

0.0

0.1

0.0

65063 / New Bloomfield / MO / 9.8 mi.

124

1,057

11.7

$43,295

3.1

0.4

0.9

0.3

65054 / Loose Creek / MO / 13.3 mi.

120

210

57.1

$50,385

0.0

65582 / Vienna / MO / 27.3 mi.

112

860

13.0

$33,542

1.9

0.1

0.0

0.7

0.2

65016 / Luystown / MO / 12.7 mi.

108

467

23.1

$43,558

1.5

0.6

0.7

0.1

0.0

65039 / Wilton / MO / 11.9 mi.

107

832

12.9

$55,000

3.1

0.9

0.3

0.7

0.1

65084 / Versailles / MO / 35.2 mi.

106

2,438

4.3

$29,514

4.5

1.2

0.7

0.2

65075 / Saint Elizabeth / MO / 19.7 mi.

100

262

38.2

$40,208

1.3

0.9

0.0

65035 / Rich Fountain / MO / 18.6 mi.

581

15.7

$43,424

0.9

0.0

65049 / Village of Four / MO / 36.6 mi.

2,215

3.3

$44,293

2.7

1.2

0.1

0.3

65058 / Vancleve / MO / 20.1 mi.

414

17.1

$37,625

2.4

1.5

0.0

0.3

0.0

65066 / Owensville / MO / 37.1 mi.

2,538

2.6

$34,375

1.4

0.4

0.1

0.2

65046 / Sandy Hook / MO / 20.8 mi.

473

13.5

$36,683

3.2

0.4

0.5

0.4

0.3

65013 / Summerfield / MO / 29.8 mi.

1,327

4.5

$31,075

3.1

0.8

0.2

0.5

0.1

65014 / Red Bird / MO / 32.5 mi.

971

4.5

$32,038

2.4

0.7

0.1

0.3

0.0

65010 / Ashland / MO / 14.1 mi.

1,539

2.7

$45,739

2.9

1.2

0.4

0.3

65040 / Hickory Hill / MO / 15.3 mi.

430

9.3

$45,417

2.1

0.7

0.0

0.1

0.2

65082 / Tuscumbia / MO / 27 mi.

398

9.8

$33,750

2.7

0.8

0.4

0.5

0.2

65486 / Iberia / MO / 31.9 mi.

1,199

2.9

$30,646

1.4

0.6

0.1

0.4

0.0

65041 / Swiss / MO / 37.8 mi.

2,422

1.4

$37,877

1.6

0.4

0.2

0.1

65061 / Pershing / MO / 32.5 mi.

260

12.7

$32,250

1.5

0.7

0.0

0.3

0.2

65080 / Tebbetts / MO / 11.6 mi.

288

11.5

$37,383

1.3

0.4

0.3

0.1

65001 / Argyle / MO / 19.8 mi.

170

18.2

$35,385

0.2

0.0

65025 / Clarksburg / MO / 25.9 mi.

301

8.0

$31,528

3.4

2.3

0.0

0.6

0.1

65011 / Barnett / MO / 31.6 mi.

743

3.1

$34,120

2.3

0.6

0.2

0.4

0.3

65076 / Saint Thomas / MO / 14.2 mi.

292

7.9

$44,342

2.0

0.6

0.7

0.0

0.5

65048 / Koeltztown / MO / 17.6 mi.

26.0

$33,250

0.7

0.0

65059 / Mokane / MO / 16.6 mi.

296

4.4

$47,125

1.2

0.1

0.5

0.1

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