Winona Daily News... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Winona Daily News

Winona, Minnesota

Owner: Lee Enterprises (Iowa)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

Did not report

2004

0.0

2003

0.0

2002

0.0

2001

0.0

2000

5.3

1999

5.6

1998

10.5

1997

0.0

1996

0.0

1995

0.0

1994

0.0

1993

0.0

1992

0.0

1991

Did not report

1990

0.0

The latest year at peak is

1998

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Winona Daily News

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

N/A

3.7

N/A

2004

0.0

3.7

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Lee Enterprises (Iowa),

has a companywide, circulation-weighted Diversity Index of 47.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Winona Daily News

This paper

Peer group

The median Diversity Index is 33 for all newspapers

reporting in this circulation category of 10,001 to 25,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Clinton Herald, Iowa, with a 10 percent non-white staff in a community that is 4.4 percent non-white. Its index is 226.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 12,274 ranks 697 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Winona Daily News

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

1.1

733

Black

0.6

380

Asian and Pacific Islander

1.3

862

Native-American

0.2

123

Other non-white

0.0

Multi-racial

0.6

394

Non-white

3.7

2,521

White

96.4

66,532

Total

69,053

Home county: Winona

Race/ethnicity

% of population

Number of residents

Hispanic

1.4

686

Black

0.8

384

Asian and Pacific Islander

1.9

940

Native-American

0.2

Other non-white

0.1

Multi-racial

0.7

343

Non-white

4.9

2,463

White

95.1

47,522

Total

49,985

The home county of this newspaper is Winona.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Winona Daily News

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

55987 / Witoka / MN / 0 mi.

6,658

13,272

50.2

$35,803

5.3

1.2

0.9

0.2

2.2

54629 / Fountain City / WI / 6.2 mi.

538

1,055

51.0

$41,170

1.1

0.7

0.0

0.2

0.1

55971 / South Rushford / MN / 16.5 mi.

448

1,137

39.4

$38,940

1.3

0.5

0.2

0.1

0.2

55959 / Minnesota City / MN / 5 mi.

404

835

48.4

$50,000

3.3

0.9

0.4

0.1

1.3

55952 / Lewiston / MN / 10.7 mi.

398

872

45.6

$43,634

1.4

0.5

0.4

0.2

0.1

54622 / Waumandee / WI / 15.1 mi.

391

986

39.7

$38,403

2.1

0.6

0.1

0.6

0.3

54612 / Arcadia / WI / 15.2 mi.

333

1,793

18.6

$36,722

2.9

2.2

0.0

0.2

55943 / Houston / MN / 18.7 mi.

290

1,166

24.9

$37,146

1.4

0.5

0.2

0.3

0.2

54610 / Cream / WI / 21.6 mi.

288

747

38.6

$38,625

2.5

0.9

0.3

0.4

0.2

55969 / Rollingstone / MN / 8.6 mi.

238

512

46.5

$43,309

1.7

0.6

0.1

0.4

55910 / Weaver / MN / 12.9 mi.

189

586

32.3

$41,375

2.4

0.6

0.4

0.0

0.3

55972 / Troy / MN / 19.7 mi.

153

1,622

9.4

$43,724

8.2

3.7

0.7

0.3

2.8

54661 / Trempealeau / WI / 10.3 mi.

141

1,136

12.4

$42,039

1.6

0.6

0.1

0.4

0.2

54747 / Independence / WI / 22.8 mi.

139

1,009

13.8

$31,531

1.6

1.2

0.1

0.0

55947 / La Crescent / MN / 20.8 mi.

135

2,792

4.8

$47,612

2.4

0.6

0.4

0.1

0.7

55921 / Freeburg / MN / 27.4 mi.

132

1,967

6.7

$38,442

1.7

0.6

0.3

0.2

55981 / Wabasha / MN / 26.6 mi.

1,697

5.8

$39,094

1.8

0.4

0.1

55925 / Nodine / MN / 16.2 mi.

358

24.3

$49,276

1.8

1.2

0.0

55979 / Utica / MN / 14.5 mi.

289

23.9

$44,028

3.7

2.8

0.1

0.2

54630 / Galesville / WI / 13.6 mi.

1,420

4.7

$40,859

1.4

0.3

0.1

0.2

55962 / Peterson / MN / 19.7 mi.

308

21.4

$37,721

1.1

0.4

0.0

0.5

55974 / Spring Grove / MN / 31 mi.

930

7.1

$33,210

1.8

0.9

0.2

0.0

0.3

54773 / Whitehall / WI / 25.8 mi.

1,336

4.0

$35,841

1.5

0.5

0.2

0.1

54625 / Dodge / WI / 15.1 mi.

108

47.2

$40,250

0.4

0.0

0.4

55954 / Mabel / MN / 34.1 mi.

620

7.9

$28,553

1.3

0.4

0.0

0.1

54756 / Nelson / WI / 30.4 mi.

425

10.4

$34,079

1.6

0.5

0.1

0.8

55949 / Whalan / MN / 25.7 mi.

802

4.9

$35,793

0.9

0.3

0.1

54616 / Blair / WI / 25.2 mi.

947

3.6

$34,821

1.4

0.9

0.1

0.2

55988 / Winona / MN / 5.1 mi.

35.8

$42,292

0.9

0.0

0.4

0.0

54759 / Pepin / WI / 34.4 mi.

637

4.2

$39,375

1.7

0.3

0.2

0.3

55964 / Plainview / MN / 25.2 mi.

1,522

1.8

$42,444

4.7

4.1

0.0

0.1

55945 / Theilman / MN / 23.2 mi.

572

3.8

$39,700

0.6

0.4

0.0

0.1

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