Post-Bulletin, Rochester... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Post-Bulletin, Rochester

Rochester, Minnesota

Owner: Small Newspapers (Ill.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

2.6

2004

2.3

2003

3.4

2002

4.4

2001

0.0

2000

0.0

1999

0.0

1998

0.0

1997

0.0

1996

0.0

1995

0.0

1994

0.0

1993

0.0

1992

0.0

1991

Did not report

1990

Did not report

The latest year at peak is

2002

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Post-Bulletin, Rochester

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

2.6

7.7

2004

2.3

7.7

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Small Newspapers (Ill.),

has a companywide, circulation-weighted Diversity Index of 38.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Post-Bulletin, Rochester

This newspaper's Newsroom Diversity Index is 34.

This paper

Peer group

Compare that with 44, which is the median Diversity Index for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

In that group, this newspaper's Diversity Index ranks 93 out of 140

newspapers reporting in the category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Herald & Review, Decatur, Illinois, with a 11.1 percent non-white staff in a community that is 11 percent non-white. Its index is 101.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 43,814 ranks 239 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Post-Bulletin, Rochester

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

2.5

6,127

Black

1.5

3,719

Asian and Pacific Islander

2.5

6,299

Native-American

0.2

479

Other non-white

0.1

194

Multi-racial

0.9

2,339

Non-white

7.7

19,157

White

92.3

230,908

Total

250,065

Home county: Olmsted

Race/ethnicity

% of population

Number of residents

Hispanic

2.4

2,959

Black

2.7

3,293

Asian and Pacific Islander

4.3

5,309

Native-American

0.2

286

Other non-white

0.1

137

Multi-racial

1.4

1,695

Non-white

11.0

13,679

White

89.0

110,598

Total

124,277

The home county of this newspaper is Olmsted.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Post-Bulletin, Rochester

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

55901 / Rochester / MN / 3.8 mi.

9,173

16,442

55.8

$52,561

12.6

2.4

2.5

0.2

5.9

55904 / Rochester / MN / 5.3 mi.

5,429

9,242

58.7

$44,808

17.1

4.2

5.8

0.5

4.5

55902 / Rochester / MN / 1.9 mi.

4,992

7,449

67.0

$60,297

10.1

2.7

1.8

0.2

4.2

55906 / Rochester / MN / 6 mi.

3,650

6,391

57.1

$51,736

10.4

1.5

2.3

0.2

5.0

55912 / Nicolville / MN / 29.8 mi.

2,194

11,638

18.9

$35,397

9.1

5.6

0.7

0.2

2.0

55976 / Stewartville / MN / 9.4 mi.

1,262

2,561

49.3

$46,575

3.0

1.0

0.6

0.2

0.5

55944 / Kasson / MN / 10.4 mi.

1,169

2,616

44.7

$52,387

3.2

1.9

0.3

0.1

0.5

55920 / Byron / MN / 5.8 mi.

1,094

1,947

56.2

$58,050

2.1

0.6

0.3

0.1

0.7

55041 / Lake City / MN / 31.1 mi.

896

2,964

30.2

$42,810

3.7

1.7

0.5

0.2

1.0

55923 / Pilot Mound / MN / 19.1 mi.

818

1,553

52.7

$47,675

2.2

0.8

0.7

0.1

0.2

55963 / Pine Island / MN / 14.1 mi.

795

1,486

53.5

$53,083

2.1

0.5

0.1

0.3

0.4

55964 / Plainview / MN / 20 mi.

777

1,522

51.1

$42,444

4.7

4.1

0.0

0.1

55975 / Spring Valley / MN / 21.2 mi.

676

1,871

36.1

$39,250

1.5

0.5

0.1

0.2

0.1

55992 / Zumbrota / MN / 19.8 mi.

676

1,685

40.1

$46,034

3.5

1.2

0.6

0.1

0.6

55972 / Troy / MN / 21.9 mi.

659

1,622

40.6

$43,724

8.2

3.7

0.7

0.3

2.8

55934 / Viola / MN / 13.4 mi.

552

1,008

54.8

$49,604

2.5

0.6

0.4

0.1

0.5

55960 / Oronoco / MN / 9.7 mi.

507

1,056

48.0

$50,549

5.5

1.8

1.3

0.2

1.4

55927 / Wasioja / MN / 15.6 mi.

502

1,223

41.0

$43,793

6.4

4.7

0.2

0.4

55981 / Wabasha / MN / 33.1 mi.

481

1,697

28.3

$39,094

1.8

0.4

0.1

55965 / Preston / MN / 30.1 mi.

471

922

51.1

$38,802

0.9

0.4

0.1

55940 / Hayfield / MN / 16.2 mi.

340

905

37.6

$45,278

2.7

1.4

0.1

0.4

0.5

55936 / Grand Meadow / MN / 19.1 mi.

277

672

41.2

$41,914

1.1

0.3

0.1

55939 / Harmony / MN / 37.6 mi.

265

791

33.5

$33,144

0.9

0.4

0.1

0.0

0.1

55909 / Johnsburg / MN / 29.3 mi.

260

563

46.2

$36,500

0.7

0.3

0.0

0.1

0.2

55956 / Mazeppa / MN / 17.7 mi.

252

702

35.9

$45,662

2.6

0.5

0.7

0.5

0.2

55949 / Whalan / MN / 31.8 mi.

249

802

31.0

$35,793

0.9

0.3

0.1

55985 / West Concord / MN / 19.6 mi.

233

775

30.1

$42,063

4.2

3.1

0.1

0.2

0.3

55991 / Zumbro Falls / MN / 12.9 mi.

212

551

38.5

$47,411

1.6

0.5

0.1

0.4

55917 / Summit / MN / 25.6 mi.

197

1,373

14.3

$42,739

4.4

3.3

0.2

0.1

0.5

55932 / Potsdam / MN / 15.3 mi.

187

644

29.0

$47,609

2.0

0.7

0.1

0.2

55945 / Theilman / MN / 31.8 mi.

177

572

30.9

$39,700

0.6

0.4

0.0

0.1

55946 / Moland / MN / 27.3 mi.

172

1,238

13.9

$45,767

3.4

1.9

0.1

0.2

0.7

55951 / Le Roy / MN / 31.4 mi.

167

629

26.6

$35,670

1.0

0.6

0.1

55027 / Goodhue / MN / 26.4 mi.

164

927

17.7

$46,080

3.4

2.0

0.1

0.2

0.4

55955 / Mantorville / MN / 11.3 mi.

158

337

46.9

$54,750

2.0

0.3

0.0

0.6

0.3

55990 / Wykoff / MN / 22.9 mi.

157

389

40.4

$35,000

1.2

0.4

0.0

0.3

0.1

55983 / Wanamingo / MN / 22.8 mi.

156

541

28.8

$41,838

1.1

0.1

0.0

0.4

55929 / Dover / MN / 18.5 mi.

150

351

42.7

$43,409

2.2

1.5

0.1

0.0

0.1

55935 / Fountain / MN / 25.5 mi.

149

284

52.5

$43,125

1.4

0.5

0.0

0.3

55952 / Lewiston / MN / 30.9 mi.

121

872

13.9

$43,634

1.4

0.5

0.4

0.2

0.1

55957 / Millville / MN / 19.2 mi.

118

269

43.9

$44,063

2.8

1.9

0.0

0.7

0.0

55967 / Racine / MN / 13.3 mi.

118

279

42.3

$54,500

1.5

0.5

0.3

0.0

0.1

55924 / Claremont / MN / 21.6 mi.

108

511

21.1

$40,179

9.1

8.6

0.0

0.2

0.1

55910 / Weaver / MN / 30.8 mi.

586

16.4

$41,375

2.4

0.6

0.4

0.0

0.3

55987 / Witoka / MN / 41 mi.

13,272

0.7

$35,803

5.3

1.2

0.9

0.2

2.2

55979 / Utica / MN / 28.1 mi.

289

31.8

$44,028

3.7

2.8

0.1

0.2

55961 / Ostrander / MN / 28.1 mi.

183

44.8

$45,000

1.6

1.1

0.0

55971 / South Rushford / MN / 38.3 mi.

1,137

7.0

$38,940

1.3

0.5

0.2

0.1

0.2

55918 / Red Rock / MN / 23.4 mi.

398

16.3

$35,391

3.5

2.5

0.1

0.0

55954 / Mabel / MN / 47.2 mi.

620

10.2

$28,553

1.3

0.4

0.0

0.1

55066 / Red Wing / MN / 35.9 mi.

7,360

0.8

$45,202

4.6

1.2

1.1

0.9

0.7

55926 / Dexter / MN / 20.7 mi.

306

18.3

$39,659

2.4

0.8

0.1

0.2

0.6

55974 / Spring Grove / MN / 50.3 mi.

930

6.0

$33,210

1.8

0.9

0.2

0.0

0.3

55982 / Waltham / MN / 20 mi.

183

26.2

$39,375

4.1

3.7

0.0

0.4

55922 / Canton / MN / 39.3 mi.

355

12.7

$28,438

2.9

1.5

0.1

0.0

0.2

55970 / Rose Creek / MN / 29.1 mi.

335

11.0

$42,188

2.0

0.5

0.0

0.2

0.5

55921 / Freeburg / MN / 53.5 mi.

1,967

1.8

$38,442

1.7

0.6

0.3

0.2

55973 / Sargeant / MN / 16 mi.

112

32.1

$43,750

2.7

0.0

0.7

55962 / Peterson / MN / 35 mi.

308

10.1

$37,721

1.1

0.4

0.0

0.5

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