Times Herald, Port Huron... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Times Herald, Port Huron

Port Huron, Michigan

Owner: Gannett Co. (Va.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

3.3

2004

6.3

2003

3.2

2002

6.5

2001

10.0

2000

12.9

1999

12.9

1998

Did not report

1997

9.7

1996

14.8

1995

20.0

1994

19.4

1993

17.9

1992

9.7

1991

10.0

1990

10.0

The latest year at peak is

1995

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Times Herald, Port Huron

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

3.3

6.1

2004

6.3

6.1

103

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Gannett Co. (Va.),

has a companywide, circulation-weighted Diversity Index of 89.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Times Herald, Port Huron

This newspaper's Newsroom Diversity Index is 54.

This paper

Peer group

Compare that with 44, which is the median Diversity Index for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

In that group, this newspaper's Diversity Index ranks 50 out of 140

newspapers reporting in the category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Herald & Review, Decatur, Illinois, with a 11.1 percent non-white staff in a community that is 11 percent non-white. Its index is 101.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 28,522 ranks 358 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Times Herald, Port Huron

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

2.4

4,809

Black

1.7

3,392

Asian and Pacific Islander

0.4

809

Native-American

0.4

859

Other non-white

0.1

Multi-racial

1.1

2,095

Non-white

6.1

12,054

White

93.9

184,660

Total

196,714

Home county: St. Clair

Race/ethnicity

% of population

Number of residents

Hispanic

2.2

3,593

Black

2.1

3,381

Asian and Pacific Islander

0.4

663

Native-American

0.5

742

Other non-white

0.1

Multi-racial

1.2

1,882

Non-white

6.3

10,342

White

93.7

153,893

Total

164,235

The home county of this newspaper is St. Clair.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Times Herald, Port Huron

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

48060 / Port Huron Township / MI / 1.3 mi.

8,401

16,138

52.1

$33,336

14.0

3.9

6.8

0.7

0.5

48059 / North Lakeport / MI / 5.7 mi.

3,194

5,740

55.6

$48,837

5.2

1.8

1.1

0.3

1.1

48040 / Marysville / MI / 5.6 mi.

2,281

4,025

56.7

$49,299

2.6

1.2

0.2

0.3

0.4

48079 / Saint Clair Township / MI / 10.6 mi.

2,087

4,638

45.0

$55,000

3.1

1.1

0.2

0.6

48074 / Smiths Creek / MI / 6.8 mi.

1,330

3,117

42.7

$47,585

4.2

1.6

0.9

0.3

0.2

48039 / Marine City / MI / 19.8 mi.

973

3,142

31.0

$43,330

2.6

1.1

0.1

0.4

0.2

48054 / East China Township / MI / 15.5 mi.

964

2,604

37.0

$59,268

2.1

0.8

0.2

0.3

0.2

48001 / Russell Island / MI / 23.6 mi.

939

5,244

17.9

$49,777

3.0

1.0

0.2

0.8

0.2

48450 / Lexington / MI / 16.8 mi.

711

2,224

32.0

$37,404

2.7

1.6

0.1

0.5

0.1

48422 / Croswell / MI / 19.8 mi.

677

2,313

29.3

$36,869

7.8

6.4

0.1

0.4

0.1

48049 / Ruby / MI / 6.2 mi.

660

2,014

32.8

$57,031

3.0

1.3

0.4

48097 / Yale / MI / 20.2 mi.

649

1,876

34.6

$45,000

3.7

1.9

0.3

0.5

0.1

48062 / Richmond Township / MI / 19.8 mi.

543

3,013

18.0

$53,894

5.8

3.2

0.6

0.3

0.7

48471 / Sandusky / MI / 33.6 mi.

528

2,265

23.3

$36,667

5.4

3.0

0.5

0.2

1.0

48006 / Kenockee Township / MI / 12.8 mi.

452

1,304

34.7

$53,821

3.1

1.2

0.5

0.4

0.2

48041 / Riley Township / MI / 17.8 mi.

319

1,532

20.8

$57,500

3.4

1.5

0.5

0.2

0.3

48427 / Deckerville / MI / 36.9 mi.

314

1,208

26.0

$33,917

5.4

3.9

0.1

0.5

0.4

48014 / Mussey / MI / 23.1 mi.

305

1,297

23.5

$46,471

11.3

9.7

0.0

0.5

0.3

48064 / Casco Township / MI / 19 mi.

297

1,616

18.4

$52,361

4.0

0.9

0.5

0.2

0.3

48416 / Brown City / MI / 28.4 mi.

276

1,835

15.0

$41,097

3.8

2.4

0.1

0.2

48032 / Worth Township / MI / 11.1 mi.

272

700

38.9

$51,927

3.4

1.8

0.2

0.1

0.2

48027 / Wales Township / MI / 12 mi.

259

1,025

25.3

$51,716

5.2

1.1

3.3

0.3

0.1

48022 / Emmett Township / MI / 18 mi.

253

808

31.3

$53,810

2.6

1.5

0.2

0.1

0.4

48063 / Columbus Township / MI / 14.8 mi.

232

1,533

15.1

$61,063

4.4

2.3

0.1

0.6

0.4

48419 / Carsonville / MI / 29.9 mi.

215

1,009

21.3

$37,754

2.5

1.4

0.0

0.3

0.1

48469 / Port Sanilac / MI / 31.7 mi.

210

683

30.7

$30,040

4.1

1.7

0.1

0.8

0.6

48023 / Ira Township / MI / 21.5 mi.

171

2,683

6.4

$45,625

3.9

1.3

0.8

0.5

0.3

48453 / Marlette / MI / 36.1 mi.

164

1,940

8.5

$37,959

4.3

2.0

0.9

0.3

0.2

48047 / New Baltimore / MI / 26.4 mi.

155

11,624

1.3

$62,348

7.0

2.3

2.4

0.4

0.7

48002 / Berville / MI / 23.1 mi.

146

1,050

13.9

$61,157

4.7

2.8

0.9

0.2

48466 / Peck / MI / 25.3 mi.

144

578

24.9

$37,813

4.9

2.4

0.1

0.4

0.2

48401 / Applegate / MI / 25.3 mi.

115

564

20.4

$39,500

4.9

2.9

0.0

0.6

0.1

48028 / Harsens Island / MI / 27.9 mi.

102

595

17.1

$55,720

2.3

0.2

0.6

0.1

48444 / Imlay City / MI / 30.2 mi.

3,203

3.0

$42,831

13.7

11.8

0.5

0.2

0.7

48454 / Melvin / MI / 22.5 mi.

410

20.7

$45,139

3.1

1.5

0.0

0.4

0.2

48441 / Harbor Beach / MI / 53.9 mi.

1,799

4.5

$33,116

3.1

1.0

0.1

0.3

0.8

48003 / Almont Township / MI / 29.1 mi.

1,946

2.8

$63,971

4.7

3.2

0.2

0.3

48472 / Snover / MI / 41.8 mi.

707

7.6

$36,379

2.8

1.2

0.0

0.2

0.0

48005 / Armada Township / MI / 24.8 mi.

1,719

2.4

$68,783

2.9

1.5

0.1

0.3

0.1

48050 / New Haven / MI / 21.8 mi.

469

7.9

$61,607

2.7

0.5

1.0

0.4

0.1

48051 / New Baltimore / MI / 26.5 mi.

4,663

0.6

$59,429

8.1

2.3

2.9

0.4

0.8

48048 / New Haven / MI / 24.7 mi.

1,925

1.2

$47,226

28.0

3.5

20.5

0.8

0.3

48465 / Palms / MI / 41.8 mi.

246

9.3

$35,875

7.3

6.5

0.0

0.3

0.2

48434 / Forestville / MI / 43.6 mi.

33.3

$29,375

8.5

2.8

0.0

0.9

0.0

48456 / Minden City / MI / 45.6 mi.

385

2.9

$32,500

2.7

0.5

0.0

0.1

0.0

File

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Time

5/19/05 5:41 PM

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