The Flint Journal... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The Flint Journal

Flint, Michigan

Owner: Advance (Newhouse) (N.Y.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

12.3

2004

11.3

2003

12.0

2002

11.0

2001

10.7

2000

8.4

1999

Did not report

1998

13.3

1997

13.1

1996

11.0

1995

12.1

1994

9.3

1993

9.1

1992

9.8

1991

Did not report

1990

Did not report

The latest year at peak is

1998

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The Flint Journal

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

12.3

21.1

2004

11.3

21.1

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Advance (Newhouse) (N.Y.),

has a companywide, circulation-weighted Diversity Index of 63.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The Flint Journal

This newspaper's Newsroom Diversity Index is 58.

This paper

Peer group

Compare that with 50, which is the median Diversity Index for all newspapers

reporting in this circulation category of 50,001 to 100,000 daily sales.

In that group, this newspaper's Diversity Index ranks 36 out of 90

newspapers reporting in the category of 50,001 to 100,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Florida Today, Melbourne, Florida, with a 19.1 percent non-white staff in a community that is 16.3 percent non-white. Its index is 117.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 84,313 ranks 127 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The Flint Journal

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

2.2

12,622

Black

15.9

89,440

Asian and Pacific Islander

0.7

3,971

Native-American

0.5

2,656

Other non-white

0.1

574

Multi-racial

1.7

9,532

Non-white

21.1

118,795

White

78.9

444,333

Total

563,128

Home county: Genesee

Race/ethnicity

% of population

Number of residents

Hispanic

2.3

10,152

Black

20.3

88,356

Asian and Pacific Islander

0.8

3,567

Native-American

0.5

2,171

Other non-white

0.1

541

Multi-racial

1.9

8,218

Non-white

25.9

113,005

White

74.1

323,136

Total

436,141

The home county of this newspaper is Genesee.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The Flint Journal

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

48439 / Grand Blanc / MI / 7.3 mi.

7,323

15,720

46.6

$60,980

11.8

1.8

5.7

0.3

2.6

48507 / Flint / MI / 3.6 mi.

6,851

14,324

47.8

$37,490

19.6

3.1

12.9

0.6

0.8

48433 / Flushing / MI / 10 mi.

5,380

9,705

55.4

$55,915

5.8

1.8

1.9

0.4

0.6

48506 / Flint / MI / 5 mi.

5,218

13,031

40.0

$33,163

14.7

5.4

5.3

0.8

0.5

48504 / Flint / MI / 4.3 mi.

5,148

14,375

35.8

$30,835

72.2

2.0

66.4

0.4

48503 / Flint / MI / 0.1 mi.

5,090

12,382

41.1

$29,455

52.5

2.7

45.2

0.6

0.7

48423 / Davison / MI / 9 mi.

4,922

12,817

38.4

$45,568

6.0

2.0

1.4

0.4

0.6

48505 / Flint / MI / 3.7 mi.

4,734

12,228

38.7

$22,146

89.0

2.1

83.7

0.4

0.1

48473 / Swartz Creek / MI / 8.6 mi.

4,187

7,563

55.4

$55,109

4.7

1.7

0.9

0.4

0.6

48458 / Mount Morris / MI / 7.5 mi.

3,865

9,423

41.0

$35,736

26.8

2.4

21.4

0.6

0.3

48532 / Flint / MI / 5.2 mi.

3,846

8,254

46.6

$40,348

26.6

2.2

18.3

0.6

3.2

48430 / Fenton / MI / 17.8 mi.

3,818

12,082

31.6

$60,463

3.9

1.4

0.3

0.4

0.7

48420 / Clio / MI / 11.6 mi.

3,535

8,265

42.8

$47,105

5.0

1.9

1.1

0.5

0.3

48446 / Lapeer / MI / 18.1 mi.

2,273

11,014

20.6

$49,214

6.2

2.3

1.9

0.4

48509 / Burton / MI / 4.2 mi.

2,204

3,822

57.7

$51,708

7.5

2.3

2.9

0.6

0.5

48451 / Linden / MI / 15.7 mi.

1,678

4,528

37.1

$61,649

3.0

1.0

0.2

0.5

48519 / Burton / MI / 4.6 mi.

1,517

2,773

54.7

$43,623

8.2

1.8

3.4

0.7

0.5

48529 / Burton / MI / 3.1 mi.

1,372

4,470

30.7

$35,311

11.4

2.7

4.2

0.8

1.0

48457 / Montrose / MI / 16.2 mi.

978

2,875

34.0

$47,692

5.4

2.6

1.3

0.6

0.1

48502 / Flint / MI / 0 mi.

869

240

362.1

$20,536

53.8

3.6

45.3

0.6

0.3

48429 / Durand / MI / 17.2 mi.

808

3,724

21.7

$41,779

3.3

1.6

0.1

0.5

0.1

48463 / Otisville / MI / 13.9 mi.

801

1,772

45.2

$50,287

5.3

1.3

2.0

0.4

48438 / Goodrich / MI / 12.9 mi.

765

2,032

37.6

$72,983

3.1

1.1

0.3

0.4

48442 / Holly / MI / 15.5 mi.

760

6,933

11.0

$53,438

6.0

2.5

1.6

0.3

0.4

48867 / Owosso / MI / 25.3 mi.

662

11,018

6.0

$37,859

4.2

2.3

0.2

0.4

48746 / Millington / MI / 19.1 mi.

637

3,168

20.1

$47,537

2.9

1.2

0.2

0.4

0.1

48421 / Columbiaville / MI / 18.2 mi.

518

2,415

21.4

$51,250

3.6

1.8

0.4

0.3

0.2

48436 / Gaines / MI / 13.9 mi.

445

1,271

35.0

$66,667

4.2

1.2

0.3

1.0

0.3

48449 / Lennon / MI / 13 mi.

437

1,395

31.3

$48,459

5.4

3.1

0.3

0.6

0.2

48455 / Metamora / MI / 20 mi.

356

3,011

11.8

$64,806

2.9

1.3

0.1

0.3

0.4

48817 / Corunna / MI / 17.8 mi.

343

2,484

13.8

$39,659

4.0

1.9

0.5

0.2

48418 / Byron / MI / 20.4 mi.

339

1,378

24.6

$54,648

3.6

1.2

0.2

0.4

48461 / North Branch / MI / 27.2 mi.

324

2,557

12.7

$48,099

4.3

2.6

0.1

0.2

48415 / Birch Run / MI / 18.7 mi.

301

3,541

8.5

$48,132

5.0

2.8

0.5

0.4

0.3

48460 / New Lothrop / MI / 17.1 mi.

232

887

26.2

$45,921

2.2

0.9

0.0

0.5

0.1

48444 / Imlay City / MI / 32.2 mi.

191

3,203

6.0

$42,831

13.7

11.8

0.5

0.2

0.7

48412 / Attica / MI / 26.5 mi.

176

2,047

8.6

$52,788

3.8

2.2

0.3

0.4

48464 / Otter Lake / MI / 19.2 mi.

163

731

22.3

$46,120

4.2

1.7

0.5

1.2

0.2

48414 / Bancroft / MI / 22.3 mi.

144

927

15.5

$44,207

3.5

1.7

0.0

0.5

0.1

48768 / Vassar / MI / 25.5 mi.

133

3,610

3.7

$41,910

7.0

2.5

2.8

0.4

0.5

48616 / Chesaning / MI / 24.9 mi.

126

2,875

4.4

$42,433

4.3

3.0

0.3

0.2

48437 / Genesee / MI / 7.5 mi.

151

56.3

$36,971

7.2

1.9

3.5

0.3

0.0

48462 / Ortonville / MI / 17.6 mi.

4,388

1.8

$74,932

3.3

1.3

0.3

0.5

48734 / Frankenmuth / MI / 23.8 mi.

3,006

2.5

$54,400

2.3

1.2

0.3

0.1

0.3

48428 / Dryden / MI / 27.3 mi.

1,639

4.2

$70,133

2.9

1.1

0.1

0.3

48435 / Fostoria / MI / 23.1 mi.

762

8.7

$46,935

2.9

1.2

0.2

0.5

0.0

48440 / Hadley / MI / 15.1 mi.

280.0

$18,750

0.0

48476 / Vernon / MI / 18.1 mi.

164

28.0

$54,375

3.2

2.3

0.2

0.0

0.2

48744 / Mayville / MI / 28.5 mi.

1,790

1.6

$41,734

3.5

1.6

0.2

0.5

0.1

File

mi_the_flint_journal

Time

5/20/05 3:06 PM

Page

127

Member

121450