Kalamazoo Gazette... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Kalamazoo Gazette

Kalamazoo, Michigan

Owner: Advance (Newhouse) (N.Y.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

13.2

2004

16.0

2003

15.1

2002

15.1

2001

14.5

2000

12.1

1999

16.1

1998

14.3

1997

12.5

1996

12.7

1995

12.5

1994

13.0

1993

13.2

1992

12.7

1991

10.9

1990

13.5

The latest year at peak is

1999

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Kalamazoo Gazette

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

13.2

13.3

2004

16.0

13.3

120

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Advance (Newhouse) (N.Y.),

has a companywide, circulation-weighted Diversity Index of 63.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Kalamazoo Gazette

This newspaper's Newsroom Diversity Index is 99.

This paper

Peer group

Compare that with 50, which is the median Diversity Index for all newspapers

reporting in this circulation category of 50,001 to 100,000 daily sales.

In that group, this newspaper's Diversity Index ranks 12 out of 90

newspapers reporting in the category of 50,001 to 100,000 daily sales.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 56,276 ranks 184 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Kalamazoo Gazette

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

2.9

10,797

Black

7.0

26,194

Asian and Pacific Islander

1.3

4,924

Native-American

0.4

1,592

Other non-white

0.2

581

Multi-racial

1.6

6,153

Non-white

13.3

50,241

White

86.7

326,877

Total

377,118

Home county: Kalamazoo

Race/ethnicity

% of population

Number of residents

Hispanic

2.6

6,311

Black

9.6

22,968

Asian and Pacific Islander

1.9

4,415

Native-American

0.4

892

Other non-white

0.2

476

Multi-racial

1.8

4,361

Non-white

16.5

39,423

White

83.5

199,180

Total

238,603

The home county of this newspaper is Kalamazoo.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Kalamazoo Gazette

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

49009 / Kalamazoo / MI / 5.9 mi.

5,981

12,265

48.8

$46,558

12.1

2.0

6.0

0.2

2.3

49024 / Portage / MI / 7.3 mi.

5,266

10,966

48.0

$54,786

11.4

1.8

4.0

0.3

3.4

49008 / Kalamazoo / MI / 3.3 mi.

4,053

7,266

55.8

$39,462

16.5

2.2

8.2

0.3

3.9

49002 / Portage / MI / 7.3 mi.

3,744

8,131

46.0

$42,172

8.6

2.1

2.9

0.4

1.4

49001 / Kalamazoo / MI / 2.8 mi.

3,041

16,804

18.1

$34,551

28.0

5.5

17.8

0.7

0.9

49006 / Kalamazoo / MI / 2.1 mi.

2,859

10,070

28.4

$31,769

21.8

2.6

13.4

0.2

3.3

49004 / Kalamazoo / MI / 4 mi.

2,631

8,260

31.9

$44,930

10.8

1.7

6.1

0.3

1.0

49080 / Plainwell / MI / 11.7 mi.

2,026

5,328

38.0

$47,614

3.9

1.5

0.4

49097 / Vicksburg / MI / 14.1 mi.

1,685

3,656

46.1

$51,413

3.1

1.0

0.4

0.2

0.5

49079 / Paw Paw / MI / 17 mi.

1,656

4,836

34.2

$46,223

7.2

3.1

1.8

0.6

0.4

49093 / Three Rivers / MI / 22.3 mi.

1,550

7,040

22.0

$39,344

12.0

2.2

6.9

0.4

0.7

49071 / Mattawan / MI / 10.9 mi.

1,504

2,861

52.6

$56,897

6.1

2.2

1.2

0.5

49083 / Richland / MI / 8.1 mi.

1,353

2,437

55.5

$60,795

3.7

1.3

0.7

0.2

0.6

49010 / Allegan / MI / 23.1 mi.

1,187

6,182

19.2

$42,407

6.3

2.2

2.3

0.4

49007 / Kalamazoo / MI / 0 mi.

1,152

4,671

24.7

$23,383

56.4

4.8

46.9

0.5

0.9

49078 / Otsego / MI / 15.1 mi.

1,060

3,381

31.4

$44,920

3.3

1.3

0.3

0.4

49087 / Schoolcraft / MI / 13.4 mi.

981

1,939

50.6

$57,587

3.5

1.2

0.3

0.4

49053 / Galesburg / MI / 8 mi.

935

2,374

39.4

$46,554

4.5

1.3

0.9

0.3

0.4

49065 / Lawton / MI / 17.4 mi.

850

2,223

38.2

$45,088

9.3

6.9

0.9

0.4

0.2

49055 / Gobles / MI / 14.3 mi.

695

2,294

30.3

$41,214

6.2

2.7

1.0

0.9

0.2

49046 / Delton / MI / 17.4 mi.

584

2,737

21.3

$43,348

3.3

1.4

0.3

0.5

0.1

49088 / Scotts / MI / 11.2 mi.

573

1,072

53.5

$60,385

2.7

1.0

0.4

0.2

0.3

49090 / South Haven / MI / 32.9 mi.

495

5,918

8.4

$37,008

19.5

5.6

10.7

0.9

0.5

49091 / Sturgis / MI / 34.1 mi.

495

7,656

6.5

$39,839

11.4

8.6

0.8

0.2

0.8

49067 / Marcellus / MI / 22.2 mi.

440

1,680

26.2

$41,092

4.6

1.3

1.1

0.6

0.2

49012 / Augusta / MI / 13.2 mi.

423

1,395

30.3

$56,480

4.3

1.3

0.6

0.9

0.2

49045 / Decatur / MI / 25.5 mi.

332

2,089

15.9

$37,089

18.0

11.9

3.4

1.0

0.2

49013 / Bangor / MI / 26.7 mi.

324

1,968

16.5

$31,624

20.6

8.9

9.1

0.7

0.1

49064 / Lawrence / MI / 24.5 mi.

303

1,327

22.8

$38,110

19.1

13.0

2.8

0.9

0.3

49034 / Climax / MI / 13.1 mi.

293

822

35.6

$47,212

4.1

2.2

0.2

0.5

0.6

49060 / Hickory Corners / MI / 13.2 mi.

272

790

34.4

$61,201

3.5

1.1

0.0

0.3

1.1

49072 / Mendon / MI / 19.9 mi.

246

1,202

20.5

$41,779

3.9

1.5

0.9

0.5

0.1

49026 / Bloomingdale / MI / 20.1 mi.

241

954

25.3

$40,299

9.1

4.3

2.0

1.0

0.3

49042 / Constantine / MI / 31.5 mi.

233

1,841

12.7

$43,103

4.5

1.3

0.6

0.2

0.5

49032 / Centreville / MI / 26.8 mi.

232

1,056

22.0

$44,512

4.4

1.3

1.5

0.3

0.2

49070 / Martin / MI / 17 mi.

176

771

22.8

$42,688

5.2

3.0

0.2

0.3

0.6

49099 / White Pigeon / MI / 35.6 mi.

155

2,139

7.2

$42,740

4.5

1.9

0.3

0.6

0.5

49040 / Colon / MI / 26.6 mi.

154

1,379

11.2

$34,500

3.0

0.7

0.4

0.3

0.2

49015 / Battle Creek / MI / 17.9 mi.

134

13,908

1.0

$39,661

16.9

4.1

7.3

0.6

2.9

49056 / Grand Junction / MI / 25.3 mi.

131

1,462

9.0

$32,276

15.7

9.3

3.4

0.5

0.1

49017 / Battle Creek / MI / 20.5 mi.

126

14,888

0.8

$36,465

25.6

2.5

19.6

0.6

0.5

49057 / Hartford / MI / 30.7 mi.

121

2,306

5.2

$35,551

23.4

18.6

1.0

1.8

0.2

49344 / Shelbyville / MI / 20 mi.

114

1,286

8.9

$41,591

4.8

2.4

0.4

1.1

0.2

49030 / Burr Oak / MI / 33.2 mi.

901

9.8

$42,350

3.4

1.9

0.4

0.2

49052 / Fulton / MI / 18.6 mi.

297

24.2

$44,479

3.8

0.5

2.0

0.2

49348 / Wayland / MI / 26.3 mi.

4,053

1.5

$47,684

4.0

1.9

0.4

0.7

0.2

49328 / Hopkins / MI / 24.3 mi.

1,267

4.2

$47,727

7.6

4.1

0.3

1.6

0.3

49066 / Leonidas / MI / 22 mi.

253

16.2

$40,481

2.6

0.6

0.4

0.0

49014 / Battle Creek / MI / 25.3 mi.

8,601

0.4

$38,569

15.8

4.0

8.5

0.7

0.9

49450 / Pullman / MI / 28.3 mi.

1,052

2.8

$33,261

35.3

23.9

8.0

0.9

0.4

49061 / Jones / MI / 30.3 mi.

598

4.2

$51,719

6.9

1.9

2.1

0.1

0.7

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