The Herald-Mail, Hagerstown... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The Herald-Mail, Hagerstown

Hagerstown, Maryland

Owner: Schurz Communications (Ind.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

4.7

2004

4.8

2003

0.0

2002

0.0

2001

0.0

2000

0.0

1999

0.0

1998

0.0

1997

0.0

1996

0.0

1995

2.4

1994

0.0

1993

0.0

1992

0.0

1991

Did not report

1990

Did not report

The latest year at peak is

2004

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The Herald-Mail, Hagerstown

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

4.7

8.2

2004

4.8

8.5

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Schurz Communications (Ind.),

has a companywide, circulation-weighted Diversity Index of 105.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The Herald-Mail, Hagerstown

This newspaper's Newsroom Diversity Index is 57.

This paper

Peer group

Compare that with 33, which is the median Diversity Index for all newspapers

reporting in this circulation category of 10,001 to 25,000 daily sales.

In that group, this newspaper's Diversity Index ranks 71 out of 259

newspapers reporting in the category of 10,001 to 25,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Herald, Sharon, Pennsylvania, with a 8 percent non-white staff in a community that is 7.3 percent non-white. Its index is 110.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 22,082 ranks 435 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The Herald-Mail, Hagerstown

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

1.1

2,202

Black

5.6

11,268

Asian and Pacific Islander

0.7

1,441

Native-American

0.2

325

Other non-white

0.1

210

Multi-racial

0.8

1,644

Non-white

8.5

17,090

White

91.5

183,731

Total

200,821

Home county: Washington

Race/ethnicity

% of population

Number of residents

Hispanic

1.2

1,570

Black

7.7

10,150

Asian and Pacific Islander

0.8

1,095

Native-American

0.2

223

Other non-white

0.1

150

Multi-racial

0.9

1,217

Non-white

10.9

14,405

White

89.1

117,518

Total

131,923

The home county of this newspaper is Washington.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The Herald-Mail, Hagerstown

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

21740 / Hagerstown / MD / 0 mi.

11,487

21,679

53.0

$33,704

14.7

1.5

10.8

0.2

0.8

21742 / Northern / MD / 1 mi.

5,750

10,130

56.8

$48,923

8.3

1.4

3.8

0.2

1.8

21795 / Williamsport / MD / 4.9 mi.

1,947

3,297

59.1

$42,064

2.4

0.6

0.8

0.1

0.5

17268 / Weltys / PA / 10.6 mi.

1,509

10,297

14.7

$38,947

3.7

1.0

1.3

0.1

0.6

21713 / Boonsboro / MD / 8 mi.

1,478

3,027

48.8

$47,036

24.8

0.5

23.6

0.1

0.2

17225 / Worleytown / PA / 9.6 mi.

1,288

6,208

20.7

$45,107

2.8

0.8

0.2

0.4

25401 / Martinsburg / WV / 17 mi.

1,268

17,419

7.3

$36,234

11.4

1.9

7.1

0.3

0.6

21783 / Smithsburg / MD / 9.7 mi.

1,225

2,944

41.6

$48,373

4.1

1.6

1.2

0.3

17201 / Turkeyfoot / PA / 18.7 mi.

992

19,174

5.2

$40,898

9.1

3.2

3.8

0.2

0.8

21722 / Clear Spring / MD / 9.9 mi.

961

1,903

50.5

$49,382

2.1

0.4

0.8

0.1

0.4

21750 / Hancock / MD / 23.7 mi.

665

1,579

42.1

$34,635

2.5

0.6

0.2

0.3

0.2

21782 / Sharpsburg / MD / 12.6 mi.

664

1,512

43.9

$50,327

2.4

0.8

0.4

0.1

0.6

25419 / Falling Waters / WV / 9.7 mi.

655

2,696

24.3

$45,175

3.2

1.0

0.1

0.4

25411 / Unger / WV / 25.3 mi.

487

4,504

10.8

$35,301

1.9

0.6

0.3

0.2

0.1

17236 / Sylvan / PA / 14.3 mi.

400

3,057

13.1

$42,021

3.3

0.9

1.7

0.1

0.2

21701 / Lewistown / MD / 23 mi.

323

13,062

2.5

$51,790

17.5

2.4

11.5

0.2

1.8

21756 / Keedysville / MD / 11.6 mi.

315

892

35.3

$51,000

2.8

1.1

0.6

0.1

0.2

25414 / Charles Town / WV / 25.6 mi.

253

5,265

4.8

$43,363

12.2

2.0

7.6

0.2

0.8

25443 / Shepherdstown / WV / 14.8 mi.

241

2,067

11.7

$48,370

11.6

1.4

7.0

0.3

1.3

17267 / Warfordsburg / PA / 25.5 mi.

213

1,014

21.0

$37,068

1.4

0.3

0.2

0.1

21767 / Maugansville / MD / 3.7 mi.

213

579

36.8

$41,507

4.1

1.4

0.6

0.2

0.9

25427 / Jones Springs / WV / 19.7 mi.

206

3,943

5.2

$40,630

3.0

0.9

0.7

0.3

0.2

21711 / Big Pool / MD / 14.3 mi.

204

398

51.3

$42,283

1.3

0.0

0.2

17222 / Fayetteville / PA / 18.7 mi.

198

3,403

5.8

$41,385

5.1

1.3

2.1

0.2

0.4

17233 / Webster Mills / PA / 23.1 mi.

189

1,943

9.7

$33,257

3.8

0.5

1.6

0.2

21733 / Fairplay / MD / 6.6 mi.

174

291

59.8

$45,625

0.8

0.3

0.5

0.0

21719 / Highfield / MD / 11.9 mi.

145

570

25.4

$34,911

8.5

2.0

3.3

0.7

21773 / Myersville / MD / 10.9 mi.

142

1,695

8.4

$61,732

2.3

1.1

0.4

0.1

0.3

21716 / Brunswick / MD / 21.6 mi.

141

1,884

7.5

$46,711

8.5

1.0

5.2

0.2

0.5

21758 / Knoxville / MD / 19.6 mi.

128

1,485

8.6

$57,112

6.3

0.7

4.2

0.3

0.4

21734 / Funkstown / MD / 2.3 mi.

123

411

29.9

$35,139

2.3

0.8

0.6

0.0

0.9

21779 / Rohrersville / MD / 13.5 mi.

121

256

47.3

$61,734

3.3

0.8

0.0

1.3

17238 / Sipes Mill / PA / 26 mi.

112

689

16.3

$35,436

0.6

0.1

0.0

0.1

21769 / Middletown / MD / 15.6 mi.

111

3,329

3.3

$71,056

3.5

1.1

0.9

0.1

0.6

25428 / Inwood / WV / 24.6 mi.

109

2,516

4.3

$42,097

4.5

1.1

1.8

0.2

0.4

25425 / Harpers Ferry / WV / 19.7 mi.

4,259

2.3

$47,929

5.0

1.3

1.7

0.4

21788 / Thurmont / MD / 15.6 mi.

4,117

2.3

$51,176

2.1

0.6

0.4

0.2

0.3

25430 / Middleway / WV / 22.4 mi.

2,442

3.0

$43,984

8.7

2.0

4.7

0.3

0.4

17214 / Charmian / PA / 13.5 mi.

476

14.5

$40,726

6.8

2.2

2.5

0.5

1.3

21793 / Walkersville / MD / 21.1 mi.

3,193

2.0

$60,838

7.1

1.5

3.3

0.1

1.0

25413 / Bunker Hill / WV / 26.9 mi.

1,964

2.8

$43,116

3.7

1.2

1.1

0.1

0.3

25438 / Ranson / WV / 23.2 mi.

1,314

4.2

$27,802

20.4

3.1

15.1

0.1

0.4

21702 / Frederick / MD / 18.2 mi.

11,632

0.4

$55,572

21.0

5.1

10.0

0.3

3.6

17320 / Greenstone / PA / 18.4 mi.

2,592

1.4

$50,071

3.3

0.9

0.4

0.3

0.4

21780 / Sabillasville / MD / 12.7 mi.

537

5.2

$42,500

13.5

1.3

10.7

0.0

0.6

25420 / Gerrardstown / WV / 27 mi.

1,303

2.1

$43,381

4.0

1.2

1.5

0.1

0.2

17212 / Needmore / PA / 21.4 mi.

242

10.3

$36,591

0.8

0.3

0.0

0.2

20132 / Purcellville / VA / 30.9 mi.

3,235

0.8

$75,120

8.2

1.7

4.1

0.2

0.8

25442 / Shenandoah Junction / WV / 19.4 mi.

658

3.8

$56,029

6.1

1.0

3.3

0.2

0.6

17235 / Marion / PA / 13.9 mi.

260

9.2

$31,974

2.5

1.0

0.3

0.2

17237 / Mont Alto / PA / 15 mi.

551

4.4

$37,356

6.9

1.0

3.2

0.1

1.9

17252 / Saint Thomas / PA / 18 mi.

1,331

1.8

$34,592

2.1

0.6

0.8

0.1

17224 / Tuscarora Heights / PA / 22.2 mi.

662

1.2

$35,000

2.4

1.1

0.9

0.1

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