|
| Comparing the racial diversity of the journalists | ||||||||||
| at America's daily newspapers | ||||||||||
| with the communities that they serve | ||||||||||
| Newsroom diversity report for | ||||||||||
| The Gardner News | ||||||||||
| Gardner, Massachusetts | ||||||||||
| From a report for the Knight Foundation | ||||||||||
| by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
| Click here to read the national report or to select another newspaper | ||||||||||
| Year | Non-white % of newsroom staff | 
|
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| 2005 | 18.2 | |||||||||
| 2004 | Did not report | |||||||||
| 2003 | Did not report | |||||||||
| 2002 | Did not report | |||||||||
| 2001 | 0.0 | |||||||||
| 2000 | 30.0 | |||||||||
| 1999 | 10.0 | |||||||||
| 1998 | Did not report | |||||||||
| 1997 | 0.0 | |||||||||
| 1996 | 0.0 | |||||||||
| 1995 | 14.3 | |||||||||
| 1994 | 0.0 | |||||||||
| 1993 | 14.3 | |||||||||
| 1992 | 0.0 | |||||||||
| 1991 | Did not report | |||||||||
| 1990 | Did not report | |||||||||
| The latest year at peak is | 2000 | |||||||||
| See the notes and definitions section below for the sources of these figures. | ||||||||||
| Newsroom Diversity Index | ||||||||||
| for The Gardner News | ||||||||||
| Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
| 2005 | 18.2 | 5.7 | 318 | |||||||
| 2004 | N/A | 5.7 | N/A | |||||||
| How the index is calculated | ||||||||||
| The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
| divided by the non-white percentage of residents in the circulation area. | ||||||||||
| (Parity = 100.) | ||||||||||
| See the notes and definitions section below for the sources of these figures. | ||||||||||
| Peer group comparison | ||||||||||
| for The Gardner News | ||||||||||
 |
||||||||||
| This newspaper's Newsroom Diversity Index is 318. | This paper | |||||||||
| Peer group | ||||||||||
| Compare that with 0, which is the median Diversity Index for all newspapers | ||||||||||
| reporting in this circulation category of 5,001 to 10,000 daily sales. | ||||||||||
| In that group, this newspaper's Diversity Index ranks 8 out of 211 | ||||||||||
| newspapers reporting in the category of 5,001 to 10,000 daily sales. | ||||||||||
| FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
| approximately 6,649 ranks 1001 out of 1,410 daily newspapers in the US. | ||||||||||
| See the notes and definitions section below for the sources of these figures. | ||||||||||
| Details on race/ethnicity | ||||||||||
| in the circulation area | ||||||||||
| and the home county | ||||||||||
| of The Gardner News | ||||||||||
| Circulation area | ||||||||||
| Race/ethnicity | % of population | Number of residents | 
|
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| Hispanic | 2.5 | 1,362 | ||||||||
| Black | 1.1 | 573 | ||||||||
| Asian and Pacific Islander | 1.0 | 512 | ||||||||
| Native-American | 0.2 | 114 | ||||||||
| Other non-white | 0.1 | 39 | ||||||||
| Multi-racial | 0.9 | 468 | ||||||||
| Non-white | 5.7 | 3,068 | ||||||||
| White | 94.3 | 50,477 | ||||||||
| Total | 53,545 | |||||||||
| Home county: Worcester | ||||||||||
| Race/ethnicity | % of population | Number of residents | 
|
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| Hispanic | 6.8 | 50,864 | ||||||||
| Black | 2.4 | 18,257 | ||||||||
| Asian and Pacific Islander | 2.6 | 19,749 | ||||||||
| Native-American | 0.2 | 1,499 | ||||||||
| Other non-white | 0.2 | 1,686 | ||||||||
| Multi-racial | 1.3 | 9,681 | ||||||||
| Non-white | 13.6 | 101,736 | ||||||||
| White | 86.5 | 649,227 | ||||||||
| Total | 750,963 | |||||||||
| The home county of this newspaper is Worcester. | ||||||||||
| About this report | ||||||||||
| This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
| every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
| employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
| not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
| That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
| Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
| The full report is at www.powerreporting.com/knight. | ||||||||||
| Notes and definitions | ||||||||||
| 1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
| 2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
| 3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
| 4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
| 5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
| 6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
| 7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
| 8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
| 9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
| 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
| Demographics of ZIP Codes | ||||||||||
| where sales were reported by | ||||||||||
| The Gardner News | ||||||||||
| Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
| ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
| Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
| ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
| 01440 / Gardner / MA / 0 mi. | 3,683 | 8,424 | 43.7 | $37,318 | 9.0 | 4.0 | 2.1 | 0.3 | 1.4 | |
| 01475 / Winchendon / MA / 6.5 mi. | 586 | 3,436 | 17.1 | $43,516 | 5.0 | 2.0 | 0.7 | 0.3 | 0.7 | |
| 01468 / Templeton / MA / 4.7 mi. | 497 | 1,150 | 43.2 | $52,561 | 2.1 | 0.9 | 0.4 | 0.2 | 0.2 | |
| 01436 / Baldwinville / MA / 5.3 mi. | 478 | 1,085 | 44.1 | $42,466 | 3.2 | 2.0 | 0.3 | 0.1 | 0.4 | |
| 01473 / Westminster / MA / 4.9 mi. | 437 | 2,527 | 17.3 | $57,755 | 3.4 | 1.1 | 0.4 | 0.1 | 1.1 | |
| 01430 / Ashburnham / MA / 6 mi. | 236 | 1,932 | 12.2 | $55,795 | 3.5 | 1.7 | 0.2 | 0.0 | 0.6 | |
| 01331 / Athol / MA / 10.3 mi. | 214 | 5,070 | 4.2 | $35,479 | 4.4 | 1.8 | 0.6 | 0.2 | 0.4 | |
| 01452 / Hubbardston / MA / 7 mi. | 210 | 1,308 | 16.1 | $61,462 | 2.4 | 1.3 | 0.1 | 0.1 | 0.5 | |
| 01438 / East Templeton / MA / 3 mi. | 93 | 45 | 206.7 | $70,250 | 4.4 | 2.2 | 0.7 | 0.0 | 0.0 | |
| 03461 / Rindge / NH / 11.7 mi. | 47 | 1,499 | 3.1 | $50,494 | 3.4 | 0.9 | 1.1 | 0.2 | 0.4 | |
| 01005 / Barre / MA / 12.9 mi. | 24 | 1,880 | 1.3 | $50,395 | 2.8 | 0.8 | 0.5 | 0.1 | 0.3 | |
| File | ma_the_gardner_news | |||||||||
| Time | 5/20/05 11:40 AM | |||||||||
| Page | 1000 | |||||||||
| Member | 119870 | |||||||||