Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Daily World, Opelousas
Opelousas, Louisiana
Owner: Gannett Co. (Va.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	10.0
2004	12.5
2003	11.1
2002	11.1
2001	12.5
2000	25.0
1999	22.2
1998	25.0
1997	25.0
1996	12.5
1995	25.0
1994	22.2
1993	12.5
1992	0.0
1991	0.0
1990	Did not report
The latest year at peak is	2000
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Daily World, Opelousas
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	10.0	39.7	25
2004	12.5	39.7	31
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Gannett Co. (Va.),
has a companywide, circulation-weighted Diversity Index of 89.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Daily World, Opelousas
This newspaper's Newsroom Diversity Index is 25.				This paper
				Peer group
Compare that with 0, which is the median Diversity Index for all newspapers
reporting in this circulation category of 5,001 to 10,000 daily sales.
In that group, this newspaper's Diversity Index ranks 79 out of 211
newspapers reporting in the category of 5,001 to 10,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Manteca Bulletin, California, with a 63.6 percent non-white staff in a community that is 39.4 percent non-white. Its index is 161.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 9,723 ranks 810 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Daily World, Opelousas
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	0.9	960
Black	37.8	39,383
Asian and Pacific Islander	0.2	214
Native-American	0.1	151
Other non-white	0.1	147
Multi-racial	0.6	579
Non-white	39.7	41,434
White	60.3	62,863
Total		104,297
	Home county:  St. Landry
Race/ethnicity	% of population	Number of residents
Hispanic	0.9	794
Black	41.9	36,762
Asian and Pacific Islander	0.2	189
Native-American	0.1	117
Other non-white	0.2	153
Multi-racial	0.6	525
Non-white	44.0	38,540
White	56.1	49,160
Total		87,700
The home county of this newspaper is St. Landry.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The Daily World, Opelousas
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
70570 / Opelousas / LA / 0 mi.	5,272	15,881	33.2	$20,977	58.3	0.8	56.2	0.1	0.3
70535 / Eunice / LA / 17.3 mi.	1,029	6,907	14.9	$25,173	24.8	1.1	22.8	0.1	0.2
70577 / Port Barre / LA / 15.1 mi.	632	1,689	37.4	$25,925	20.0	0.6	18.6	0.1	0.1
70586 / Ville Platte / LA / 16.8 mi.	590	7,803	7.6	$20,192	34.5	1.2	32.6	0.2	0.2
70525 / Church Point / LA / 11.4 mi.	565	4,194	13.5	$25,617	24.7	1.2	22.7	0.2	0.1
70589 / Washington / LA / 14.8 mi.	453	1,292	35.1	$24,784	37.0	1.0	35.2	0.3	0.1
70512 / Arnaudville / LA / 12.3 mi.	432	3,288	13.1	$29,867	19.4	0.8	17.6	0.2	0.2
70750 / Krotz Springs / LA / 20.1 mi.	319	667	47.8	$28,813	1.2	0.5	0.1	0.0	0.1
70584 / Sunset / LA / 9.6 mi.	312	2,310	13.5	$28,095	38.6	1.0	36.7	0.2	0.1
71353 / Melville / LA / 21 mi.	265	842	31.5	$21,917	36.0	1.5	33.0	0.0	0.6
70554 / Mamou / LA / 25 mi.	197	2,259	8.7	$16,974	29.3	0.7	27.5	0.2	0.1
71358 / Palmetto / LA / 16.9 mi.	122	467	26.1	$18,167	64.5	0.4	62.8	0.1	0.2
71322 / Bunkie / LA / 29.3 mi.	115	2,721	4.2	$21,596	42.6	1.6	40.2	0.1	0.2
70550 / Lawtell / LA / 5 mi.	105	92	114.1	$15,625	43.3	0.0	42.8	0.0	0.0
70541 / Grand Coteau / LA / 7.3 mi.	92	175	52.6	$22,813	69.3	2.1	66.3	0.2	0.6
70537 / Evangeline / LA / 32.7 mi.	55	264	20.8	$26,071	1.4	1.1	0.0	0.1	0.1
70507 / Lafayette / LA / 16.6 mi.	51	5,746	0.9	$35,378	36.9	1.5	33.6	0.2	0.7
71356 / Morrow / LA / 22.1 mi.	43	212	20.3	$26,029	48.0	2.3	43.4	0.0	0.2
70520 / Carencro / LA / 13 mi.	39	5,132	0.8	$32,613	29.6	1.3	26.9	0.3	0.4
70515 / Basile / LA / 26.1 mi.	27	1,165	2.3	$23,023	26.8	0.9	25.1	0.1	0.3
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