Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Winfield Daily Courier
Winfield, Kansas
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	25.0
2004	0.0
2003	16.7
2002	16.7
2001	20.0
2000	16.7
1999	0.0
1998	0.0
1997	0.0
1996	20.0
1995	16.7
1994	16.7
1993	33.3
1992	16.7
1991	Did not report
1990	Did not report
The latest year at peak is	1993
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Winfield Daily Courier
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	25.0	10.0	250
2004	0.0	10.0	0
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Winfield Daily Courier
This newspaper's Newsroom Diversity Index is 250.				This paper
				Peer group
Compare that with 0, which is the median Diversity Index for all newspapers
reporting in this circulation category of 5,000 and fewer daily sales.
In that group, this newspaper's Diversity Index ranks 3 out of 132
newspapers reporting in the category of 5,000 and fewer daily sales.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 4,580 ranks 1197 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Winfield Daily Courier
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	3.1	716
Black	1.9	425
Asian and Pacific Islander	2.1	475
Native-American	1.4	313
Other non-white	0.1	16
Multi-racial	1.5	353
Non-white	10.0	2,298
White	90.0	20,689
Total		22,987
	Home county:  Cowley
Race/ethnicity	% of population	Number of residents
Hispanic	3.6	1,304
Black	2.7	971
Asian and Pacific Islander	1.5	555
Native-American	1.8	658
Other non-white	0.1	18
Multi-racial	1.9	694
Non-white	11.6	4,200
White	88.4	32,091
Total		36,291
The home county of this newspaper is Cowley.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Winfield Daily Courier
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
67156 / Winfield / KS / 0 mi.	3,319	5,718	58.0	$36,589	12.3	4.0	2.7	1.0	3.1
67119 / Sieboldt / KS / 9.5 mi.	179	646	27.7	$39,205	5.6	1.8	0.1	1.5	0.4
67005 / Silverdale / KS / 11.3 mi.	161	6,514	2.5	$31,268	12.7	3.9	3.4	2.4	0.5
67019 / Burden / KS / 13.1 mi.	158	396	39.9	$32,171	5.1	1.2	0.3	2.0	0.0
67146 / Udall / KS / 11.6 mi.	116	674	17.2	$41,833	5.1	1.7	0.5	1.3	0.1
67038 / Dexter / KS / 14.5 mi.	90	229	39.3	$36,719	7.7	1.0	0.2	5.0	0.2
67024 / Hewins / KS / 26.5 mi.	78	428	18.2	$31,094	6.8	1.5	0.3	3.5	0.0
67346 / Grenola / KS / 28.6 mi.	77	174	44.3	$26,442	4.4	2.5	0.0	0.3	0.3
67008 / Atlanta / KS / 16.8 mi.	63	308	20.5	$40,000	5.3	0.8	0.0	2.4	0.0
67039 / Douglass / KS / 17.8 mi.	45	1,248	3.6	$46,689	4.6	1.6	0.1	1.2	0.3
67023 / Cambridge / KS / 14.5 mi.	37	96	38.5	$44,375	5.0	0.8	0.4	0.0	0.0
67131 / Rock / KS / 12.6 mi.	32	35	91.4	$27,500	2.3	1.2	0.0	1.2	0.0
File	ks_winfield_daily_courier
Time	5/15/05 8:01 PM
Page	1196
Member	117050