|
| Comparing the racial diversity of the journalists | ||||||||||
| at America's daily newspapers | ||||||||||
| with the communities that they serve | ||||||||||
| Newsroom diversity report for | ||||||||||
| The Olathe Daily News | ||||||||||
| Olathe, Kansas | ||||||||||
| Owner: Knight Ridder (Calif.) | ||||||||||
| From a report for the Knight Foundation | ||||||||||
| by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
| Click here to read the national report or to select another newspaper | ||||||||||
| Year | Non-white % of newsroom staff | 
|
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| 2005 | Did not report | |||||||||
| 2004 | Did not report | |||||||||
| 2003 | 0.0 | |||||||||
| 2002 | 0.0 | |||||||||
| 2001 | 0.0 | |||||||||
| 2000 | 0.0 | |||||||||
| 1999 | 0.0 | |||||||||
| 1998 | Did not report | |||||||||
| 1997 | 0.0 | |||||||||
| 1996 | 5.3 | |||||||||
| 1995 | 5.6 | |||||||||
| 1994 | Did not report | |||||||||
| 1993 | 4.5 | |||||||||
| 1992 | 7.1 | |||||||||
| 1991 | Did not report | |||||||||
| 1990 | Did not report | |||||||||
| The latest year at peak is | 1992 | |||||||||
| See the notes and definitions section below for the sources of these figures. | ||||||||||
| Newsroom Diversity Index | ||||||||||
| for The Olathe Daily News | ||||||||||
| Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
| 2005 | N/A | 16.3 | N/A | |||||||
| 2004 | N/A | 12.7 | N/A | |||||||
| How the index is calculated | ||||||||||
| The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
| divided by the non-white percentage of residents in the circulation area. | ||||||||||
| (Parity = 100.) | ||||||||||
| Company index | ||||||||||
| This newspaper's owner, Knight Ridder (Calif.), | ||||||||||
| has a companywide, circulation-weighted Diversity Index of 76. | ||||||||||
| See the notes and definitions section below for the sources of these figures. | ||||||||||
| Peer group comparison | ||||||||||
| for The Olathe Daily News | ||||||||||
| This paper | ||||||||||
| Peer group | ||||||||||
| The median Diversity Index is 0 for all newspapers | ||||||||||
| reporting in this circulation category of 5,001 to 10,000 daily sales. | ||||||||||
| An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Lake City Reporter, Florida, with a 23.5 percent non-white staff in a community that is 21.4 percent non-white. Its index is 110. | ||||||||||
| FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
| approximately 6,770 ranks 995 out of 1,410 daily newspapers in the US. | ||||||||||
| See the notes and definitions section below for the sources of these figures. | ||||||||||
| Details on race/ethnicity | ||||||||||
| in the circulation area | ||||||||||
| and the home county | ||||||||||
| of The Olathe Daily News | ||||||||||
| Circulation area | ||||||||||
| Race/ethnicity | % of population | Number of residents | 
|
|||||||
| Hispanic | 5.0 | 5,315 | ||||||||
| Black | 3.3 | 3,494 | ||||||||
| Asian and Pacific Islander | 2.5 | 2,608 | ||||||||
| Native-American | 0.4 | 426 | ||||||||
| Other non-white | 0.2 | 164 | ||||||||
| Multi-racial | 1.3 | 1,412 | ||||||||
| Non-white | 12.7 | 13,419 | ||||||||
| White | 87.3 | 92,249 | ||||||||
| Total | 105,668 | |||||||||
| Home county: Johnson | ||||||||||
| Race/ethnicity | % of population | Number of residents | 
|
|||||||
| Hispanic | 4.0 | 17,957 | ||||||||
| Black | 2.6 | 11,568 | ||||||||
| Asian and Pacific Islander | 2.9 | 12,846 | ||||||||
| Native-American | 0.3 | 1,312 | ||||||||
| Other non-white | 0.1 | 459 | ||||||||
| Multi-racial | 1.2 | 5,516 | ||||||||
| Non-white | 11.0 | 49,658 | ||||||||
| White | 89.0 | 401,428 | ||||||||
| Total | 451,086 | |||||||||
| The home county of this newspaper is Johnson. | ||||||||||
| About this report | ||||||||||
| This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
| every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
| employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
| not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
| That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
| Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
| The full report is at www.powerreporting.com/knight. | ||||||||||
| Notes and definitions | ||||||||||
| 1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
| 2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
| 3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
| 4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
| 5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
| 6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
| 7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
| 8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
| 9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
| 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
| Demographics of ZIP Codes | ||||||||||
| where sales were reported by | ||||||||||
| The Olathe Daily News | ||||||||||
| Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
| ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
| Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
| ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
| 66061 / Olathe / KS / 0 mi. | 2,479 | 15,203 | 16.3 | $52,816 | 16.3 | 7.6 | 4.1 | 0.5 | 2.4 | |
| 66062 / Overland Park / KS / 5.4 mi. | 1,584 | 18,463 | 8.6 | $68,682 | 11.2 | 3.5 | 3.2 | 0.3 | 2.9 | |
| 66030 / Gardner / KS / 5.3 mi. | 263 | 4,005 | 6.6 | $51,806 | 6.7 | 2.8 | 1.1 | 0.4 | 1.0 | |
| 66083 / Spring Hill / KS / 10.2 mi. | 174 | 2,093 | 8.3 | $59,565 | 4.2 | 1.9 | 0.7 | 0.7 | 0.1 | |
| 66213 / Shawnee Mission / KS / 8.6 mi. | 78 | 9,759 | 0.8 | $87,792 | 11.6 | 2.4 | 2.5 | 0.2 | 5.5 | |
| 66018 / De Soto / KS / 7.3 mi. | 59 | 1,506 | 3.9 | $50,635 | 10.0 | 7.0 | 0.2 | 0.8 | 0.6 | |
| 66021 / Edgerton / KS / 9.8 mi. | 39 | 778 | 5.0 | $50,609 | 4.5 | 1.7 | 0.3 | 1.1 | 0.2 | |
| 66092 / Wellsville / KS / 18.4 mi. | 30 | 1,361 | 2.2 | $48,171 | 2.6 | 1.1 | 0.2 | 0.3 | 0.1 | |
| 66215 / Shawnee Mission / KS / 8.2 mi. | 28 | 9,919 | 0.3 | $60,274 | 11.9 | 4.2 | 3.0 | 0.3 | 3.1 | |
| File | ks_the_olathe_daily_news | |||||||||
| Time | 5/20/05 11:42 AM | |||||||||
| Page | 994 | |||||||||
| Member | 116770 | |||||||||