The Hays Daily News... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The Hays Daily News

Hays, Kansas

Owner: Harris Enterprises (Kan.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

12.5

2004

0.0

2003

6.3

2002

0.0

2001

0.0

2000

6.7

1999

7.7

1998

0.0

1997

Did not report

1996

0.0

1995

6.3

1994

7.1

1993

7.7

1992

8.3

1991

7.1

1990

Did not report

The latest year at peak is

2005

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The Hays Daily News

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

12.5

3.8

329

2004

0.0

3.8

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Harris Enterprises (Kan.),

has a companywide, circulation-weighted Diversity Index of 36.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The Hays Daily News

This newspaper's Newsroom Diversity Index is 329.

This paper

Peer group

Compare that with 33, which is the median Diversity Index for all newspapers

reporting in this circulation category of 10,001 to 25,000 daily sales.

In that group, this newspaper's Diversity Index ranks 9 out of 259

newspapers reporting in the category of 10,001 to 25,000 daily sales.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 12,050 ranks 703 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The Hays Daily News

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

1.6

1,024

Black

0.6

409

Asian and Pacific Islander

0.5

328

Native-American

0.2

153

Other non-white

0.1

Multi-racial

0.7

477

Non-white

3.8

2,438

White

96.2

61,763

Total

64,201

Home county: Ellis

Race/ethnicity

% of population

Number of residents

Hispanic

2.4

652

Black

0.6

173

Asian and Pacific Islander

0.8

227

Native-American

0.2

Other non-white

0.1

Multi-racial

0.8

207

Non-white

4.9

1,347

White

95.1

26,160

Total

27,507

The home county of this newspaper is Ellis.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The Hays Daily News

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

67601 / Hays / KS / 0 mi.

5,116

9,367

54.6

$32,482

5.4

2.6

0.8

0.2

1.0

67637 / Ellis / KS / 13.5 mi.

566

1,021

55.4

$30,392

2.7

1.8

0.0

67665 / Russell / KS / 25.6 mi.

561

2,318

24.2

$30,155

3.2

0.9

0.6

0.5

0.4

67663 / Plainville / KS / 26.4 mi.

559

1,161

48.1

$30,720

2.1

0.6

0.4

0.3

0.2

67672 / WaKeeney / KS / 29.8 mi.

547

1,089

50.2

$30,429

2.6

0.6

0.2

0.3

0.6

67671 / Victoria / KS / 13.3 mi.

410

674

60.8

$33,450

1.4

0.8

0.0

0.1

67669 / Stockton / KS / 42.3 mi.

364

810

44.9

$31,197

5.5

1.8

2.2

0.5

0.2

67752 / Quinter / KS / 49.1 mi.

280

587

47.7

$32,609

3.0

1.2

0.1

0.2

67748 / Oakley / KS / 84.9 mi.

276

1,115

24.8

$32,370

3.5

1.4

0.5

0.1

0.2

67740 / Hoxie / KS / 66.7 mi.

271

762

35.6

$33,917

1.7

1.1

0.2

0.0

0.1

67642 / Hill City / KS / 43.6 mi.

257

833

30.9

$31,316

5.3

1.0

3.1

0.2

0.4

67661 / Phillipsburg / KS / 69.7 mi.

247

1,501

16.5

$37,679

2.6

0.8

0.2

0.7

67548 / La Crosse / KS / 21 mi.

234

648

36.1

$31,523

2.3

1.3

0.2

0.1

67654 / Norton / KS / 81.4 mi.

119

1,629

7.3

$31,140

9.9

2.9

5.3

0.6

0.5

67738 / Grinnell / KS / 74.2 mi.

116

255

45.5

$40,357

1.4

1.3

0.2

0.0

67560 / Ness City / KS / 44.7 mi.

106

816

13.0

$32,171

3.0

2.0

0.1

0.2

0.1

67572 / Ransom / KS / 34.4 mi.

106

222

47.7

$34,861

1.1

0.9

0.0

0.2

67737 / Grainfield / KS / 64 mi.

106

235

45.1

$32,411

2.5

1.8

0.0

67640 / Gorham / KS / 18.9 mi.

226

42.9

$25,000

1.5

0.6

0.0

0.6

0.2

67701 / Colby / KS / 99.4 mi.

2,629

3.4

$37,317

3.9

1.8

0.6

0.4

67646 / Logan / KS / 56.6 mi.

316

25.3

$29,276

0.6

0.0

0.1

0.0

0.1

67651 / Natoma / KS / 36 mi.

258

31.0

$26,964

1.2

0.7

0.0

0.2

67556 / Mc Cracken / KS / 16.2 mi.

170

45.9

$37,361

1.4

0.3

0.0

0.3

0.0

67657 / Palco / KS / 32 mi.

191

39.8

$29,688

3.8

1.2

0.7

1.0

0.0

67631 / Collyer / KS / 39.6 mi.

132

44.7

$17,411

1.9

0.3

1.0

0.0

67650 / Morland / KS / 53 mi.

145

40.0

$35,208

1.7

0.0

1.2

0.3

67584 / Utica / KS / 46 mi.

143

38.5

$30,000

1.7

0.3

0.0

0.3

0.0

67751 / Park / KS / 55.7 mi.

122

41.0

$30,357

2.3

0.8

0.0

0.8

0.0

67516 / Bazine / KS / 31.4 mi.

215

22.8

$31,125

2.5

0.9

0.0

0.2

0.0

67473 / Osborne / KS / 48.6 mi.

826

5.7

$29,603

2.1

0.3

0.2

0.1

0.2

67632 / Damar / KS / 37.6 mi.

102

46.1

$27,500

5.9

0.0

4.0

0.0

1.6

67625 / Bogue / KS / 44.6 mi.

135

33.3

$24,028

12.5

1.0

10.4

1.0

0.0

67520 / Bison / KS / 22 mi.

155

25.8

$37,000

3.6

0.5

2.1

0.8

0.0

67575 / Rush Center / KS / 29.1 mi.

244

16.4

$31,905

2.4

1.3

0.0

0.4

0.2

67521 / Brownell / KS / 24.5 mi.

40.5

$37,083

1.4

0.9

0.0

67623 / Alton / KS / 47.5 mi.

152

22.4

$33,194

1.2

0.6

0.0

67667 / Schoenchen / KS / 8.9 mi.

42.5

$38,125

5.1

1.4

0.0

1.8

0.0

67553 / Liebenthal / KS / 14 mi.

62.5

$21,875

1.8

0.0

0.9

0.0

67656 / Ogallah / KS / 20 mi.

37.2

$41,429

4.7

2.6

0.0

67659 / Penokee / KS / 50.6 mi.

48.2

$33,125

0.0

67736 / Gove / KS / 63.2 mi.

102

26.5

$32,222

3.8

1.5

0.4

0.0

67622 / Almena / KS / 74.1 mi.

278

8.6

$27,500

1.4

0.5

0.2

0.0

67645 / Lenora / KS / 62.8 mi.

275

8.0

$31,731

3.4

1.0

0.6

0.0

0.2

67675 / Woodston / KS / 43.5 mi.

117

18.8

$26,442

2.3

1.5

0.0

0.8

0.0

67749 / Oberlin / KS / 94.4 mi.

1,115

2.0

$31,716

2.6

1.0

0.5

0.1

0.3

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