The Southern Illinoisan, Carbondale... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The Southern Illinoisan, Carbondale

Carbondale, Illinois

Owner: Lee Enterprises (Iowa)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

3.6

2004

0.0

2003

7.7

2002

13.0

2001

0.0

2000

3.8

1999

0.0

1998

0.0

1997

0.0

1996

0.0

1995

0.0

1994

0.0

1993

6.9

1992

3.8

1991

6.9

1990

3.1

The latest year at peak is

2002

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The Southern Illinoisan, Carbondale

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

3.6

10.8

2004

0.0

10.8

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Lee Enterprises (Iowa),

has a companywide, circulation-weighted Diversity Index of 47.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The Southern Illinoisan, Carbondale

This newspaper's Newsroom Diversity Index is 33.

This paper

Peer group

Compare that with 44, which is the median Diversity Index for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

In that group, this newspaper's Diversity Index ranks 94 out of 140

newspapers reporting in the category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Herald & Review, Decatur, Illinois, with a 11.1 percent non-white staff in a community that is 11 percent non-white. Its index is 101.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 27,671 ranks 370 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The Southern Illinoisan, Carbondale

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

1.7

4,057

Black

6.7

15,750

Asian and Pacific Islander

1.1

2,476

Native-American

0.3

577

Other non-white

0.1

144

Multi-racial

1.0

2,245

Non-white

10.8

25,249

White

89.2

209,071

Total

234,320

Home county: Jackson

Race/ethnicity

% of population

Number of residents

Hispanic

2.4

1,443

Black

12.9

7,694

Asian and Pacific Islander

3.1

1,831

Native-American

0.3

165

Other non-white

0.2

Multi-racial

1.6

942

Non-white

20.4

12,167

White

79.6

47,445

Total

59,612

The home county of this newspaper is Jackson.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The Southern Illinoisan, Carbondale

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

62959 / Marion / IL / 15.1 mi.

3,451

10,087

34.2

$33,100

7.3

1.6

4.0

0.2

0.6

62901 / Carbondale / IL / 0 mi.

3,433

14,034

24.5

$19,873

28.4

3.1

17.6

0.2

5.3

62948 / Herrin / IL / 12.1 mi.

2,285

5,082

45.0

$28,899

4.0

1.0

0.9

0.3

0.7

62966 / Murphysboro / IL / 7.8 mi.

2,101

6,545

32.1

$32,585

16.1

2.2

11.2

0.4

0.9

62918 / Carterville / IL / 7.1 mi.

1,248

3,608

34.6

$34,856

4.5

1.0

1.7

0.2

0.6

62896 / West Frankfort / IL / 18.5 mi.

1,044

5,486

19.0

$28,912

2.0

0.7

0.2

0.3

62906 / Anna / IL / 15.7 mi.

982

3,119

31.5

$28,815

4.4

1.4

1.5

0.3

0.4

62812 / Benton / IL / 24.8 mi.

921

4,722

19.5

$29,313

1.7

0.5

0.2

0.1

0.2

62832 / Du Quoin / IL / 20.4 mi.

763

3,979

19.2

$31,616

8.0

1.1

5.2

0.2

0.3

62951 / Johnston City / IL / 18.5 mi.

706

2,238

31.5

$30,404

2.0

1.0

0.1

0.2

0.1

62274 / Pinckneyville / IL / 27.7 mi.

690

2,651

26.0

$35,671

19.6

3.2

15.7

0.1

0.3

62233 / Chester / IL / 35.5 mi.

531

2,564

20.7

$40,703

4.7

0.6

2.9

0.1

0.3

62946 / Harrisburg / IL / 38.9 mi.

450

5,770

7.8

$29,615

8.0

1.1

5.3

0.3

62995 / Vienna / IL / 27.1 mi.

377

1,377

27.4

$32,193

36.0

5.0

30.1

0.2

0.1

62288 / Steeleville / IL / 31.9 mi.

368

1,236

29.8

$35,504

1.4

0.6

0.0

0.1

0.4

62822 / Christopher / IL / 20 mi.

366

1,353

27.1

$25,057

1.8

0.6

0.1

0.0

0.2

62939 / Goreville / IL / 16.1 mi.

355

1,186

29.9

$36,986

2.1

0.9

0.3

0.2

62864 / Mount Vernon / IL / 43.7 mi.

335

10,349

3.2

$31,534

11.6

1.2

8.2

0.1

0.7

62286 / Sparta / IL / 39 mi.

326

2,538

12.8

$34,279

15.3

1.2

12.0

0.3

0.4

62884 / Sesser / IL / 25.4 mi.

318

1,292

24.6

$27,713

1.8

0.9

0.1

0.4

0.0

62920 / Cobden / IL / 12 mi.

301

1,245

24.2

$33,771

9.0

7.3

0.6

0.4

0.2

62924 / De Soto / IL / 6.7 mi.

297

1,121

26.5

$32,700

3.4

1.2

0.7

0.0

0.4

62952 / Jonesboro / IL / 22.2 mi.

246

1,387

17.7

$31,800

3.6

1.8

0.5

0.4

0.3

62922 / Creal Springs / IL / 18.6 mi.

236

1,244

19.0

$31,173

2.8

1.5

0.2

0.3

0.1

62958 / Makanda / IL / 6 mi.

231

806

28.7

$36,447

7.2

1.6

2.3

0.1

1.4

62999 / Zeigler / IL / 14.6 mi.

219

729

30.0

$22,647

1.5

0.5

0.2

0.1

62907 / Ava / IL / 17.5 mi.

214

820

26.1

$37,250

1.1

0.5

0.0

0.1

62983 / Royalton / IL / 11.7 mi.

210

644

32.6

$25,488

0.8

0.2

0.0

0.1

62865 / Mulkeytown / IL / 17.1 mi.

191

768

24.9

$38,200

1.8

0.6

0.0

0.4

0.2

62890 / Thompsonville / IL / 25.6 mi.

179

950

18.8

$34,583

2.6

1.0

0.4

0.2

0.1

62933 / Energy / IL / 9.9 mi.

178

373

47.7

$35,313

2.3

0.6

0.8

0.1

0.3

62932 / Elkville / IL / 12.6 mi.

172

678

25.4

$29,038

4.7

1.3

1.9

0.6

0.0

62263 / Nashville / IL / 42.3 mi.

137

2,128

6.4

$43,000

1.9

0.9

0.2

0.1

0.3

62915 / Cambria / IL / 5.8 mi.

133

147.8

$13,750

3.2

1.1

0.5

0.0

62237 / Coulterville / IL / 36.5 mi.

125

1,263

9.9

$32,932

2.8

0.4

1.0

0.0

0.3

62888 / Tamaroa / IL / 29.2 mi.

123

847

14.5

$35,733

2.0

0.3

0.2

0.5

0.6

62926 / Dongola / IL / 24.8 mi.

123

940

13.1

$30,823

3.6

0.5

1.1

0.5

0.2

62917 / Carrier Mills / IL / 32.2 mi.

120

1,081

11.1

$27,644

13.6

0.9

11.3

0.2

62974 / Pittsburg / IL / 18.6 mi.

112

533

21.0

$33,092

1.4

0.4

0.1

0.3

0.1

62949 / Hurst / IL / 8.1 mi.

108

262

41.2

$22,981

2.8

1.6

0.5

0.2

0.0

62272 / Percy / IL / 30.5 mi.

105

653

16.1

$31,685

2.0

1.4

0.2

0.1

0.0

62916 / Campbell Hill / IL / 25.3 mi.

291

32.6

$40,625

2.2

0.3

1.5

0.0

0.1

62930 / Eldorado / IL / 41.7 mi.

2,858

3.2

$26,532

2.4

0.9

0.3

0.1

62994 / Vergennes / IL / 14.2 mi.

273

31.9

$34,891

17.2

2.5

12.6

0.0

0.2

62859 / Mc Leansboro / IL / 46.3 mi.

2,302

3.6

$28,622

2.4

0.6

1.0

0.1

0.2

62960 / Metropolis / IL / 43.6 mi.

4,774

1.6

$31,727

7.6

0.6

5.3

0.2

0.3

62997 / Willisville / IL / 25 mi.

256

29.3

$30,682

1.2

0.9

0.0

62897 / Whittington / IL / 32 mi.

140

50.7

$27,708

0.9

0.6

0.0

0.3

0.0

62942 / Grand Tower / IL / 15.8 mi.

310

22.6

$30,461

2.7

0.9

0.1

0.3

0.0

/ / / 0 mi.

0.0

$40,893

0.0

62938 / Golconda / IL / 43.9 mi.

1,198

5.8

$30,043

8.7

1.2

5.1

0.6

0.3

62905 / Alto Pass / IL / 14 mi.

260

22.7

$32,386

11.0

9.6

0.0

0.5

0.2

62914 / Cairo / IL / 46.8 mi.

1,751

3.3

$21,049

62.2

0.7

59.7

0.1

0.7

62935 / Galatia / IL / 31.9 mi.

838

6.7

$29,628

1.6

0.6

0.1

0.3

0.1

62912 / Buncombe / IL / 21.2 mi.

405

13.3

$34,886

1.4

0.3

0.6

0.2

0.0

62998 / Wolf Lake / IL / 18.8 mi.

193

26.4

$32,833

1.2

0.8

0.4

0.0

62992 / Ullin / IL / 31.6 mi.

399

11.3

$25,375

40.8

4.1

30.3

0.0

5.4

62891 / Valier / IL / 21.8 mi.

234

18.4

$30,208

1.4

0.0

0.9

0.0

62921 / Colp / IL / 8.5 mi.

158

26.6

$22,292

40.5

0.0

38.8

0.6

0.0

62940 / Gorham / IL / 13.4 mi.

172

22.7

$30,536

3.5

0.0

2.8

0.2

62238 / Cutler / IL / 30 mi.

300

12.7

$32,222

1.9

0.7

0.1

0.2

62927 / Dowell / IL / 15 mi.

140

25.7

$24,500

1.6

0.3

0.0

1.3

0.0

62950 / Jacob / IL / 19.2 mi.

35.5

$23,750

0.4

0.0

62819 / Buckner / IL / 20.5 mi.

217

14.7

$25,179

2.6

1.1

0.0

0.6

0.0

62846 / Ina / IL / 34.7 mi.

298

10.7

$28,875

44.1

5.9

37.5

0.4

0.2

62836 / Ewing / IL / 32.4 mi.

295

9.8

$31,500

1.1

0.0

62987 / Stonefort / IL / 25.7 mi.

389

7.2

$33,750

1.7

0.1

0.7

0.6

0.0

62956 / Karnak / IL / 32.8 mi.

417

6.2

$27,500

8.1

2.4

5.6

0.0

0.1

62280 / Rockwood / IL / 24.3 mi.

169

14.8

$49,444

2.0

0.9

0.0

0.5

0.0

62257 / Marissa / IL / 46.7 mi.

1,512

1.6

$36,838

1.7

0.6

0.2

0.1

0.2

62923 / Cypress / IL / 26.8 mi.

219

11.0

$27,981

8.3

0.2

7.0

0.0

62972 / Ozark / IL / 27.1 mi.

159

15.1

$28,558

7.1

2.0

0.0

62292 / Tilden / IL / 42.8 mi.

248

8.1

$35,885

2.8

1.9

0.0

0.2

0.0

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