Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Post Register, Idaho Falls
Idaho Falls, Idaho
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	3.3
2004	4.3
2003	Did not report
2002	4.5
2001	0.0
2000	0.0
1999	3.6
1998	0.0
1997	3.6
1996	3.8
1995	3.3
1994	3.7
1993	0.0
1992	0.0
1991	Did not report
1990	Did not report
The latest year at peak is	2002
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Post Register, Idaho Falls
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	3.3	10.9	30
2004	4.3	10.9	39
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Post Register, Idaho Falls
This newspaper's Newsroom Diversity Index is 30.				This paper
				Peer group
Compare that with 33, which is the median Diversity Index for all newspapers
reporting in this circulation category of 10,001 to 25,000 daily sales.
In that group, this newspaper's Diversity Index ranks 133 out of 259
newspapers reporting in the category of 10,001 to 25,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Herald, Sharon, Pennsylvania, with a 8 percent non-white staff in a community that is 7.3 percent non-white. Its index is 110.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 23,976 ranks 408 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Post Register, Idaho Falls
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	7.9	15,375
Black	0.3	523
Asian and Pacific Islander	0.7	1,273
Native-American	1.1	2,050
Other non-white	0.1	95
Multi-racial	0.9	1,831
Non-white	10.9	21,147
White	89.1	173,093
Total		194,240
	Home county:  Bonneville
Race/ethnicity	% of population	Number of residents
Hispanic	6.9	5,703
Black	0.4	360
Asian and Pacific Islander	0.9	705
Native-American	0.5	444
Other non-white	0.1	45
Multi-racial	1.0	804
Non-white	9.8	8,061
White	90.2	74,461
Total		82,522
The home county of this newspaper is Bonneville.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Post Register, Idaho Falls
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
83401 / Taylor / ID / 2.1 mi.	4,447	10,092	44.1	$38,455	10.5	7.9	0.5	0.6	0.6
83402 / Idaho Falls / ID / 6.2 mi.	4,029	8,998	44.8	$38,097	13.2	10.0	0.5	0.7	0.9
83404 / Idaho Falls / ID / 1.4 mi.	3,800	6,678	56.9	$52,267	6.5	3.4	0.5	0.4	1.3
83406 / Idaho Falls / ID / 2 mi.	1,522	2,439	62.4	$51,307	5.0	3.1	0.1	0.3	0.7
83440 / Thornton / ID / 24.6 mi.	1,519	6,617	23.0	$31,760	5.7	3.8	0.2	0.3	0.8
83442 / Rigby / ID / 13.1 mi.	1,425	3,943	36.1	$39,239	7.9	6.3	0.1	0.5	0.3
83221 / Wapello / ID / 25.1 mi.	1,333	7,918	16.8	$36,972	20.3	13.2	0.1	5.1	0.8
83274 / Woodville / ID / 9.2 mi.	1,284	2,543	50.5	$41,369	10.5	8.3	0.1	0.5	0.3
83445 / Wilford / ID / 34.9 mi.	526	2,127	24.7	$32,977	13.0	10.6	0.1	0.6	0.5
83467 / Salmon / ID / 140.5 mi.	438	2,578	17.0	$29,611	4.5	2.1	0.1	0.6	0.2
83429 / Ponds Resort / ID / 69.8 mi.	330	338	97.6	$36,736	3.3	2.1	0.0	0.1	0.4
83236 / Lower Presto / ID / 14.2 mi.	300	747	40.2	$37,240	13.6	9.9	0.4	1.0	0.4
83226 / Challis / ID / 123.2 mi.	246	959	25.7	$33,598	5.3	4.2	0.0	0.4	0.1
83420 / Warm River / ID / 46.6 mi.	201	846	23.8	$32,041	13.0	11.5	0.2	0.3	0.2
83422 / Driggs / ID / 39.2 mi.	177	694	25.5	$42,000	16.1	14.8	0.1	0.4	0.2
83213 / Craters of the M / ID / 62 mi.	174	680	25.6	$30,329	7.2	4.6	0.5	0.9	0.2
83434 / Menan / ID / 15.8 mi.	158	479	33.0	$37,976	8.6	7.9	0.0	0.0	0.1
83443 / Ririe / ID / 16.9 mi.	153	286	53.5	$31,458	3.9	2.5	0.1	0.7	0.0
83427 / Iona / ID / 5.6 mi.	140	206	68.0	$39,875	4.5	4.0	0.0	0.2	0.2
83448 / Sugar City / ID / 27.9 mi.	128	597	21.4	$45,333	11.9	9.7	0.1	0.3	0.6
83444 / Roberts / ID / 17.9 mi.	105	377	27.9	$37,802	38.2	36.1	0.0	1.1	0.5
83455 / Victor / ID / 40.7 mi.	105	935	11.2	$45,099	9.7	8.0	0.1	0.6	0.3
83110 / Turnerville / WY / 69.2 mi.	100	1,320	7.6	$37,243	3.5	2.1	0.1	0.6	0.1
83431 / Lewisville / ID / 14.1 mi.	96	263	36.5	$41,071	10.1	8.6	0.1	0.6	0.0
83450 / Terreton / ID / 30.5 mi.	90	300	30.0	$30,625	24.6	23.4	0.0	0.2	0.1
83452 / Tetonia / ID / 42.7 mi.	89	369	24.1	$40,000	9.4	8.3	0.1	0.2	0.7
83251 / Mackay / ID / 81.4 mi.	81	421	19.2	$26,953	4.1	2.8	0.0	0.6	0.0
83423 / Small / ID / 46.5 mi.	70	310	22.6	$30,870	37.7	35.7	0.1	1.1	0.3
83255 / Moore / ID / 56.9 mi.	62	389	15.9	$35,313	7.2	4.3	0.0	0.3	0.3
83449 / Swan Valley / ID / 32.4 mi.	61	146	41.8	$40,139	6.2	2.0	0.0	0.3	0.3
83451 / Teton / ID / 31.6 mi.	59	205	28.8	$35,380	10.7	9.0	0.2	0.5	0.0
83428 / Palisades / ID / 32.6 mi.	58	106	54.7	$33,393	1.2	0.4	0.0	0.4	0.4
83201 / Westwood Village / ID / 43.6 mi.	55	13,226	0.4	$36,164	9.5	4.7	0.7	0.9	1.6
83218 / Basalt / ID / 13.5 mi.	50	35	142.9	$42,188	13.1	13.1	0.0	0.0	0.0
83262 / Pingree / ID / 37 mi.	42	416	10.1	$32,267	16.2	13.4	0.1	0.4	0.9
83436 / Newdale / ID / 33 mi.	38	160	23.8	$38,000	16.2	15.9	0.3	0.0	0.0
83425 / Hamer / ID / 28.5 mi.	36	184	19.6	$26,908	18.5	16.4	0.0	0.3	0.5
83435 / Monteview / ID / 36.5 mi.	36	164	22.0	$29,000	11.9	11.0	0.4	0.0	0.4
83202 / Pocatello / ID / 42.4 mi.	31	5,676	0.5	$40,056	21.2	5.9	0.2	12.9	0.8
83466 / North Fork / ID / 150.1 mi.	25	95	26.3	$31,250	2.5	1.0	0.0	0.5	0.0
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