Idaho State Journal, Pocatello... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Idaho State Journal, Pocatello

Pocatello, Idaho

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

Did not report

2004

0.0

2003

0.0

2002

3.8

2001

5.3

2000

5.3

1999

4.3

1998

13.6

1997

4.3

1996

4.0

1995

9.5

1994

4.3

1993

Did not report

1992

Did not report

1991

Did not report

1990

Did not report

The latest year at peak is

1998

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Idaho State Journal, Pocatello

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

N/A

12.5

N/A

2004

0.0

12.5

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Idaho State Journal, Pocatello

This paper

Peer group

The median Diversity Index is 33 for all newspapers

reporting in this circulation category of 10,001 to 25,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Herald, Sharon, Pennsylvania, with a 8 percent non-white staff in a community that is 7.3 percent non-white. Its index is 110.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 16,723 ranks 563 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Idaho State Journal, Pocatello

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

6.6

7,048

Black

0.4

434

Asian and Pacific Islander

0.9

933

Native-American

3.3

3,496

Other non-white

0.1

Multi-racial

1.2

1,265

Non-white

12.5

13,257

White

87.5

93,018

Total

106,275

Home county: Bannock

Race/ethnicity

% of population

Number of residents

Hispanic

4.7

3,540

Black

0.5

411

Asian and Pacific Islander

1.1

853

Native-American

2.6

1,996

Other non-white

0.1

Multi-racial

1.4

1,058

Non-white

10.5

7,929

White

89.5

67,636

Total

75,565

The home county of this newspaper is Bannock.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Idaho State Journal, Pocatello

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

83201 / Pocatello / ID / 14.9 mi.

6,696

13,226

50.6

$36,164

9.5

4.7

0.7

0.9

1.6

83204 / Pocatello / ID / 0 mi.

2,802

6,713

41.7

$32,881

10.6

5.2

0.5

2.5

0.7

83202 / Pocatello / ID / 14 mi.

2,333

5,676

41.1

$40,056

21.2

5.9

0.2

12.9

0.8

83211 / American Falls / ID / 23.2 mi.

668

2,024

33.0

$31,678

27.4

25.8

0.1

0.7

0.3

83221 / Blackfoot / ID / 37.3 mi.

508

7,918

6.4

$36,972

20.3

13.2

0.1

5.1

0.8

83276 / Soda Springs / ID / 56.3 mi.

485

1,544

31.4

$42,273

4.2

2.7

0.0

0.2

0.3

83252 / Malad City / ID / 38.3 mi.

363

1,374

26.4

$34,468

3.3

2.2

0.1

0.3

0.2

83250 / McCammon / ID / 20.3 mi.

289

727

39.8

$45,529

4.7

2.2

0.2

0.4

83245 / Inkom / ID / 18.8 mi.

279

472

59.1

$44,750

4.0

1.6

0.4

0.7

0.2

83254 / Montpelier / ID / 72.5 mi.

278

1,426

19.5

$31,266

3.9

2.9

0.1

0.4

0.1

83210 / Aberdeen / ID / 32.7 mi.

245

1,078

22.7

$30,673

31.9

30.3

0.1

0.3

0.4

83203 / Fort Hall / ID / 21.2 mi.

217

149

145.6

$22,212

84.4

5.8

0.0

78.3

0.0

83241 / Grace / ID / 44.4 mi.

207

709

29.2

$32,585

7.4

6.7

0.1

0.2

0.1

83234 / Downey / ID / 34.7 mi.

193

431

44.8

$30,789

3.7

2.0

0.3

0.4

83263 / Preston / ID / 56.7 mi.

193

2,596

7.4

$36,568

6.0

4.9

0.1

0.3

0.2

83246 / Lava Hot Springs / ID / 30.9 mi.

173

374

46.3

$31,357

2.2

1.2

0.0

0.7

0.1

83214 / Arimo / ID / 20.2 mi.

185

47.6

$40,625

1.9

0.8

0.0

0.3

83217 / Bancroft / ID / 32.8 mi.

286

28.3

$31,500

3.6

2.7

0.1

0.4

0.1

83271 / Rockland / ID / 23.4 mi.

167

37.7

$37,125

5.5

4.2

0.0

0.4

83261 / Paris / ID / 69.9 mi.

225

20.0

$39,643

1.4

0.7

0.3

0.2

83262 / Pingree / ID / 27.7 mi.

416

10.1

$32,267

16.2

13.4

0.1

0.4

0.9

83239 / Georgetown / ID / 64.5 mi.

205

20.0

$31,750

3.4

1.8

0.2

0.8

0.3

83228 / Clifton / ID / 46 mi.

175

14.9

$31,786

1.5

0.8

0.2

0.3

0.0

83286 / Weston / ID / 56.5 mi.

319

7.2

$36,979

4.4

3.2

0.0

0.2

0.4

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