Sioux City Journal... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Sioux City Journal

Sioux City, Iowa

Owner: Lee Enterprises (Iowa)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

4.2

2004

Did not report

2003

0.0

2002

0.0

2001

0.0

2000

0.0

1999

0.0

1998

0.0

1997

0.0

1996

0.0

1995

0.0

1994

0.0

1993

0.0

1992

0.0

1991

0.0

1990

0.0

The latest year at peak is

2005

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Sioux City Journal

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

4.2

11.7

2004

N/A

11.7

N/A

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Lee Enterprises (Iowa),

has a companywide, circulation-weighted Diversity Index of 47.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Sioux City Journal

This newspaper's Newsroom Diversity Index is 36.

This paper

Peer group

Compare that with 44, which is the median Diversity Index for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

In that group, this newspaper's Diversity Index ranks 87 out of 140

newspapers reporting in the category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Herald & Review, Decatur, Illinois, with a 11.1 percent non-white staff in a community that is 11 percent non-white. Its index is 101.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 41,182 ranks 255 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Sioux City Journal

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

6.3

16,841

Black

0.9

2,437

Asian and Pacific Islander

1.4

3,811

Native-American

2.2

5,778

Other non-white

0.0

109

Multi-racial

0.9

2,356

Non-white

11.7

31,332

White

88.4

237,557

Total

268,889

Home county: Woodbury

Race/ethnicity

% of population

Number of residents

Hispanic

9.1

9,468

Black

1.9

2,013

Asian and Pacific Islander

2.4

2,520

Native-American

1.5

1,529

Other non-white

0.1

Multi-racial

1.4

1,454

Non-white

16.4

17,056

White

83.6

86,821

Total

103,877

The home county of this newspaper is Woodbury.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Sioux City Journal

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

51106 / Sioux City / IA / 5.6 mi.

5,763

10,331

55.8

$42,413

8.5

5.0

0.9

0.5

1.1

51104 / Sioux City / IA / 2.9 mi.

4,812

8,564

56.2

$46,380

13.6

6.9

1.6

0.9

2.8

51103 / Sioux City / IA / 3.2 mi.

2,811

6,192

45.4

$32,652

29.7

15.8

4.7

3.3

3.5

68776 / South Sioux City / NE / 4.2 mi.

2,248

5,166

43.5

$36,628

35.7

28.0

0.7

1.8

3.8

51031 / Le Mars / IA / 24.9 mi.

1,492

4,539

32.9

$40,287

3.6

2.1

0.4

0.2

0.4

51105 / Sioux City / IA / 2.1 mi.

1,491

4,279

34.8

$26,972

43.3

26.7

3.5

7.0

51101 / Sioux City / IA / 0 mi.

1,278

386

331.1

$10,745

38.0

17.5

9.5

8.3

1.7

51108 / Sioux City / IA / 4.7 mi.

1,146

2,082

55.0

$40,292

5.7

3.7

0.4

0.5

51054 / Sergeant Bluff / IA / 6.9 mi.

968

1,409

68.7

$50,255

5.7

1.7

0.7

1.7

57049 / North Sioux City / SD / 7.9 mi.

916

1,743

52.6

$57,625

7.8

2.3

0.6

0.5

3.2

51041 / Orange City / IA / 44.4 mi.

800

2,014

39.7

$40,356

3.0

1.1

0.4

0.1

0.9

51250 / Sioux Center / IA / 41.8 mi.

731

2,214

33.0

$43,391

5.6

4.1

0.1

0.8

51109 / Sioux City / IA / 4.1 mi.

649

1,216

53.4

$38,051

8.2

3.8

1.4

1.0

0.5

51012 / Cherokee / IA / 44.6 mi.

629

2,836

22.2

$33,444

3.2

1.4

0.5

0.2

0.6

51040 / Onawa / IA / 33.5 mi.

558

1,553

35.9

$35,849

3.1

1.1

0.0

1.4

0.2

51201 / Sheldon / IA / 55.7 mi.

455

2,408

18.9

$35,903

3.8

2.2

0.3

0.1

0.7

51039 / Moville / IA / 17.4 mi.

442

944

46.8

$43,795

2.0

0.9

0.2

0.4

50588 / Storm Lake / IA / 64 mi.

395

4,266

9.3

$37,407

26.4

18.3

0.4

0.1

6.8

51001 / Akron / IA / 25.4 mi.

378

934

40.5

$35,867

1.6

0.6

0.3

0.1

0.0

51028 / Kingsley / IA / 23.9 mi.

377

798

47.2

$38,594

1.8

0.6

0.1

0.2

0.4

51034 / Mapleton / IA / 38.5 mi.

373

851

43.8

$30,984

1.7

0.4

0.1

0.4

0.1

51023 / Hawarden / IA / 35.8 mi.

364

1,231

29.6

$36,065

6.4

5.4

0.1

0.4

0.2

51050 / Remsen / IA / 33.3 mi.

355

1,057

33.6

$38,646

0.7

0.3

0.1

0.0

0.1

51025 / Holstein / IA / 39.3 mi.

349

886

39.4

$35,058

0.9

0.2

0.1

0.3

68731 / Dakota City / NE / 10.9 mi.

344

861

40.0

$45,954

19.3

15.2

0.2

1.4

2.0

51445 / Ida Grove / IA / 49.5 mi.

340

1,315

25.9

$38,090

1.9

0.9

0.2

0.1

0.3

51024 / Hinton / IA / 10.2 mi.

309

721

42.9

$52,791

2.1

0.6

0.3

0.1

0.4

57025 / Elk Point / SD / 25.3 mi.

302

1,041

29.0

$41,364

2.2

0.8

0.3

0.2

0.4

51247 / Rock Valley / IA / 48.2 mi.

300

1,605

18.7

$40,844

1.9

1.1

0.1

0.3

51035 / Marcus / IA / 37.9 mi.

296

705

42.0

$38,125

1.6

0.4

0.1

0.2

0.7

51301 / Spencer / IA / 79.1 mi.

285

5,448

5.2

$35,430

3.2

1.3

0.2

0.1

1.1

51239 / Hull / IA / 51.2 mi.

274

963

28.5

$41,875

5.8

4.5

0.1

0.0

0.9

51055 / Sloan / IA / 18.2 mi.

268

563

47.6

$39,276

2.8

0.8

0.1

0.9

0.2

51016 / Correctionville / IA / 31.6 mi.

266

572

46.5

$32,188

3.7

3.3

0.0

0.1

51030 / Lawton / IA / 9.8 mi.

251

558

45.0

$52,798

1.2

0.1

0.5

68770 / Ponca / NE / 17.8 mi.

221

647

34.2

$40,049

2.8

1.8

0.0

0.4

0.0

51360 / Spirit Lake / IA / 90 mi.

219

3,371

6.5

$41,272

1.3

0.7

0.1

51004 / Anthon / IA / 26 mi.

217

487

44.6

$32,750

1.9

1.2

0.1

0.0

0.1

51046 / Paullina / IA / 46.2 mi.

214

876

24.4

$34,534

2.1

1.1

0.1

0.4

51038 / Merrill / IA / 16.6 mi.

213

565

37.7

$44,650

1.7

1.2

0.2

0.0

0.1

51442 / Denison / IA / 58.8 mi.

209

3,238

6.5

$33,535

18.1

15.4

1.2

0.2

0.8

51248 / Sanborn / IA / 61.4 mi.

194

747

26.0

$37,845

0.9

0.3

0.1

0.2

57038 / Jefferson / SD / 12.8 mi.

188

440

42.7

$46,786

3.5

1.4

0.6

0.1

68733 / Emerson / NE / 20.8 mi.

187

546

34.2

$36,157

5.7

4.2

0.0

0.6

57069 / Vermillion / SD / 38.4 mi.

185

4,057

4.6

$25,683

8.8

1.0

1.1

3.0

2.2

51003 / Alton / IA / 36.6 mi.

180

600

30.0

$40,455

1.5

1.1

0.0

0.1

51027 / Ireton / IA / 32 mi.

175

455

38.5

$39,250

1.7

0.7

0.0

0.6

51458 / Odebolt / IA / 60.1 mi.

173

660

26.2

$34,107

1.0

0.4

0.0

0.2

51346 / Hartley / IA / 65.8 mi.

164

1,077

15.2

$37,380

5.1

3.2

0.7

0.2

0.3

51249 / Sibley / IA / 72.1 mi.

159

1,498

10.6

$34,886

3.4

2.2

0.2

0.3

0.2

51052 / Salix / IA / 12.3 mi.

158

404

39.1

$40,000

1.8

0.6

0.0

0.7

0.4

51063 / Whiting / IA / 24.9 mi.

153

437

35.0

$36,438

2.1

1.0

0.0

0.7

0.0

51005 / Aurelia / IA / 49.7 mi.

148

651

22.7

$37,697

1.0

0.8

0.1

0.0

0.1

68030 / Homer / NE / 12.8 mi.

146

332

44.0

$43,125

3.6

0.7

0.0

2.5

0.0

51006 / Battle Creek / IA / 41.4 mi.

144

481

29.9

$31,522

0.8

0.4

0.0

0.1

51019 / Danbury / IA / 36.7 mi.

144

372

38.7

$33,967

0.9

0.2

0.0

51238 / Hospers / IA / 47.5 mi.

139

451

30.8

$38,347

2.9

1.1

0.0

0.6

0.4

51245 / Primghar / IA / 54.1 mi.

131

517

25.3

$32,740

2.4

0.7

0.3

0.1

1.0

68047 / Pender / NE / 30.4 mi.

127

750

16.9

$32,500

2.8

1.3

0.2

0.9

0.0

51002 / Alta / IA / 56.1 mi.

126

1,108

11.4

$34,889

10.1

7.7

0.5

0.0

1.0

51022 / Granville / IA / 40 mi.

125

319

39.2

$40,982

2.3

1.4

0.7

0.0

51026 / Hornick / IA / 21.4 mi.

121

362

33.4

$40,263

2.1

0.2

1.1

0.2

51048 / Pierson / IA / 24.5 mi.

117

253

46.2

$36,667

2.2

0.8

0.0

0.3

68745 / Laurel / NE / 34.8 mi.

117

654

17.9

$31,786

0.8

0.5

0.0

0.1

68784 / Wakefield / NE / 29 mi.

117

815

14.4

$36,450

15.2

13.9

0.0

0.4

0.3

68071 / Winnebago / NE / 18.2 mi.

113

450

25.1

$25,956

86.6

1.9

0.3

83.3

0.0

68757 / Newcastle / NE / 25.6 mi.

111

337

32.9

$29,118

0.7

0.5

0.0

0.1

51058 / Sutherland / IA / 59.4 mi.

108

464

23.3

$33,542

1.6

0.4

0.1

0.6

0.0

51060 / Ute / IA / 44.6 mi.

104

305

34.1

$32,375

0.7

0.3

0.2

0.0

51234 / Boyden / IA / 54.1 mi.

457

21.4

$40,227

2.4

1.8

0.1

0.0

0.4

68067 / Walthill / NE / 24.3 mi.

457

21.2

$31,364

67.8

5.1

0.0

60.5

0.1

51007 / Bronson / IA / 11.3 mi.

251

38.2

$46,000

2.1

0.9

0.0

0.6

51020 / Galva / IA / 48.3 mi.

279

34.4

$36,000

1.0

0.3

0.0

0.3

51246 / Rock Rapids / IA / 65.7 mi.

1,498

6.3

$36,229

0.9

0.2

0.1

0.2

68743 / Jackson / NE / 9.5 mi.

236

37.7

$51,429

2.2

1.1

0.0

0.2

51053 / Schaller / IA / 57.5 mi.

494

17.4

$34,808

4.3

2.8

0.2

68710 / Allen / NE / 24.7 mi.

328

25.9

$37,222

3.2

2.8

0.0

0.1

0.0

51461 / Schleswig / IA / 52.2 mi.

494

16.2

$35,000

1.1

0.8

0.0

0.2

0.1

68741 / Hubbard / NE / 13.3 mi.

264

30.3

$40,536

3.8

1.3

0.0

0.7

1.0

51061 / Washta / IA / 34 mi.

202

39.6

$32,206

0.6

0.4

0.0

0.2

51056 / Smithland / IA / 28 mi.

210

37.1

$42,625

1.2

0.4

0.0

0.4

0.2

51018 / Cushing / IA / 36.1 mi.

204

37.3

$40,625

0.2

0.0

51062 / Westfield / IA / 15.4 mi.

264

28.4

$42,386

3.7

1.0

0.0

1.4

0.3

51237 / George / IA / 62.5 mi.

734

9.5

$32,261

0.7

0.3

0.1

0.0

51036 / Maurice / IA / 34.2 mi.

238

28.6

$44,327

2.8

2.6

0.0

0.1

51049 / Quimby / IA / 34.7 mi.

280

23.9

$30,769

1.7

1.0

0.3

0.0

0.3

51014 / Cleghorn / IA / 41.6 mi.

290

22.4

$41,364

0.5

0.3

0.1

0.0

0.1

51351 / Milford / IA / 81.9 mi.

1,793

3.5

$38,843

1.5

0.6

0.2

0.3

51439 / Charter Oak / IA / 49.5 mi.

478

13.0

$33,542

1.0

0.7

0.0

0.3

50568 / Newell / IA / 73.2 mi.

579

10.5

$34,635

3.4

2.3

0.1

0.5

51010 / Castana / IA / 35.2 mi.

220

27.7

$22,218

2.4

0.9

0.7

0.6

0.2

51450 / Lake View / IA / 69 mi.

784

7.7

$29,034

1.0

0.2

0.3

0.2

0.0

57078 / Yankton / SD / 60.1 mi.

6,845

0.9

$35,446

6.6

2.0

1.4

1.7

0.5

51558 / Moorhead / IA / 51.2 mi.

287

20.2

$29,063

1.0

0.0

0.6

51047 / Peterson / IA / 62.9 mi.

333

17.1

$35,559

1.8

0.9

0.1

0.3

0.1

68787 / Wayne / NE / 38.2 mi.

2,235

2.5

$30,170

4.1

1.2

1.3

0.4

50535 / Early / IA / 60.9 mi.

399

13.8

$35,357

3.7

2.6

0.4

0.1

0.0

51431 / Arthur / IA / 53 mi.

188

28.7

$31,328

1.3

0.0

0.2

51523 / Blencoe / IA / 43.6 mi.

146

37.0

$26,806

0.3

0.0

68038 / Lyons / NE / 36.6 mi.

639

8.3

$32,043

4.5

3.5

0.3

0.1

0.3

51572 / Soldier / IA / 46.4 mi.

207

24.6

$30,192

2.2

0.4

0.0

0.7

0.2

51347 / Lake Park / IA / 83.9 mi.

591

8.5

$38,482

2.2

1.4

0.0

0.1

68004 / Bancroft / NE / 33.9 mi.

403

12.2

$30,380

1.6

0.0

0.5

0.4

68039 / Macy / NE / 26.7 mi.

323

13.9

$20,724

96.0

2.2

0.1

92.9

0.0

51448 / Kiron / IA / 60.3 mi.

280

14.6

$35,430

3.4

1.7

0.2

0.6

0.2

51466 / Wall Lake / IA / 68.7 mi.

428

9.6

$33,889

1.7

0.4

0.1

51232 / Ashton / IA / 64.9 mi.

380

10.8

$40,526

1.4

0.5

0.2

0.1

57001 / Alcester / SD / 36.5 mi.

844

4.7

$36,336

1.1

0.1

0.0

0.1

0.4

51350 / Melvin / IA / 68.9 mi.

203

19.2

$26,500

1.2

0.2

0.0

0.6

0.0

51235 / Doon / IA / 56.8 mi.

366

10.4

$40,046

0.7

0.6

0.0

0.1

51044 / Oto / IA / 32.7 mi.

117

29.1

$27,500

2.8

0.4

0.0

1.8

0.4

51111 / Sioux City / IA / 6 mi.

70.8

$48,333

19.3

7.1

0.0

8.6

2.9

51354 / Ocheyedan / IA / 75.7 mi.

431

7.9

$32,419

2.1

1.9

0.1

0.0

51240 / Inwood / IA / 55.8 mi.

625

5.0

$35,000

2.5

1.4

0.2

0.1

68055 / Rosalie / NE / 30.2 mi.

132

22.7

$25,227

12.9

1.4

0.0

9.8

0.0

68739 / Hartington / NE / 48.3 mi.

1,168

2.6

$35,313

0.9

0.3

0.2

0.1

0.0

68062 / Thurston / NE / 25.3 mi.

109

25.7

$30,417

1.4

0.7

0.0

51338 / Everly / IA / 71.9 mi.

442

6.1

$36,500

0.7

0.2

0.0

/ / / 0 mi.

0.0

$37,639

0.0

51357 / Royal / IA / 68.8 mi.

298

8.4

$38,594

1.6

1.3

0.0

51037 / Meriden / IA / 43.1 mi.

200

12.0

$30,982

1.8

0.4

0.8

0.0

0.2

68727 / Coleridge / NE / 38.5 mi.

358

4.7

$31,957

1.0

0.3

0.0

68020 / Decatur / NE / 36.6 mi.

394

3.3

$30,104

12.8

1.1

0.6

8.5

0.2

50583 / Sac City / IA / 72.7 mi.

1,381

0.8

$31,161

1.8

0.8

0.2

0.0

0.2

68771 / Randolph / NE / 48.2 mi.

671

0.4

$30,786

1.8

0.5

0.1

0.3

0.2

File

ia_sioux_city_journal

Time

5/20/05 9:04 PM

Page

255

Member

115750