Iowa City Press-Citizen... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Iowa City Press-Citizen

Iowa City, Iowa

Owner: Gannett Co. (Va.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

7.1

2004

7.1

2003

3.8

2002

7.7

2001

3.7

2000

11.5

1999

8.7

1998

13.0

1997

14.3

1996

5.6

1995

8.7

1994

9.1

1993

13.0

1992

5.3

1991

8.3

1990

Did not report

The latest year at peak is

1997

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Iowa City Press-Citizen

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

7.1

11.5

2004

7.1

11.2

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Gannett Co. (Va.),

has a companywide, circulation-weighted Diversity Index of 89.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Iowa City Press-Citizen

This newspaper's Newsroom Diversity Index is 62.

This paper

Peer group

Compare that with 33, which is the median Diversity Index for all newspapers

reporting in this circulation category of 10,001 to 25,000 daily sales.

In that group, this newspaper's Diversity Index ranks 63 out of 259

newspapers reporting in the category of 10,001 to 25,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Herald, Sharon, Pennsylvania, with a 8 percent non-white staff in a community that is 7.3 percent non-white. Its index is 110.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 14,287 ranks 633 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Iowa City Press-Citizen

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

3.4

4,321

Black

2.5

3,184

Asian and Pacific Islander

3.8

4,769

Native-American

0.2

306

Other non-white

0.1

179

Multi-racial

1.2

1,482

Non-white

11.2

14,241

White

88.8

113,019

Total

127,260

Home county: Johnson

Race/ethnicity

% of population

Number of residents

Hispanic

2.5

2,781

Black

2.8

3,148

Asian and Pacific Islander

4.2

4,603

Native-American

0.3

282

Other non-white

0.2

166

Multi-racial

1.3

1,407

Non-white

11.2

12,387

White

88.8

98,619

Total

111,006

The home county of this newspaper is Johnson.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Iowa City Press-Citizen

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

52240 / Iowa City / IA / 0.9 mi.

3,967

12,731

31.2

$35,314

11.5

3.4

3.3

0.3

2.9

52245 / Iowa City / IA / 0 mi.

3,191

7,212

44.2

$45,376

8.3

2.1

2.2

0.2

2.7

52246 / University Heigh / IA / 2.5 mi.

2,088

8,840

23.6

$34,661

20.9

2.9

4.6

0.3

11.2

52241 / Iowa City / IA / 3.4 mi.

1,852

6,483

28.6

$37,957

14.6

3.0

4.2

0.3

5.3

52317 / North Liberty / IA / 6.5 mi.

584

2,673

21.8

$47,472

5.5

2.2

1.3

0.2

0.8

52776 / West Liberty / IA / 13.4 mi.

382

1,518

25.2

$41,753

35.6

31.6

0.3

0.1

2.9

52358 / West Branch / IA / 8.1 mi.

322

1,309

24.6

$48,077

3.6

1.6

0.4

0.1

0.8

52247 / Williamstown / IA / 14.7 mi.

297

1,822

16.3

$34,559

2.3

0.8

0.3

0.2

0.4

52333 / Twin View Height / IA / 9.1 mi.

296

1,900

15.6

$64,407

2.0

0.7

0.4

0.2

52322 / Windham / IA / 13.6 mi.

284

906

31.3

$50,714

2.6

1.0

0.3

0.4

52327 / Riverside / IA / 12.3 mi.

229

1,079

21.2

$46,500

2.3

0.9

0.3

0.4

0.1

52755 / River Junction / IA / 12.4 mi.

189

703

26.9

$46,950

1.6

0.7

0.5

0.0

0.1

52340 / Tiffin / IA / 7.9 mi.

134

527

25.4

$45,848

5.2

1.9

1.6

0.0

1.3

52361 / Williamsburg / IA / 24.2 mi.

124

1,535

8.1

$40,546

2.2

1.3

0.2

0.0

0.5

52356 / Wellman / IA / 20 mi.

118

969

12.2

$38,934

2.0

1.2

0.0

0.2

0.1

52235 / Hills / IA / 7.2 mi.

106

3533.3

$17,083

37.5

0.0

52242 / Iowa City / IA / 1.4 mi.

103

0.0

7.9

1.9

1.8

0.2

2.6

52353 / Washington / IA / 25 mi.

103

3,650

2.8

$38,650

5.6

3.9

0.5

0.1

0.3

52772 / Tipton / IA / 19.7 mi.

2,002

2.1

$39,119

2.1

0.9

0.3

0.0

0.4

52404 / Cedar Rapids / IA / 20.2 mi.

13,417

0.3

$39,840

7.8

1.7

2.5

0.3

1.6

52325 / Parnell / IA / 24.7 mi.

277

9.7

$42,132

1.5

1.1

0.0

0.1

52203 / West Amana / IA / 19.3 mi.

688

2.3

$47,454

1.2

0.2

0.1

0.2

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