Marietta Daily Journal... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Marietta Daily Journal

Marietta, Georgia

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

7.1

2004

Did not report

2003

10.3

2002

Did not report

2001

0.0

2000

0.0

1999

3.6

1998

0.0

1997

5.3

1996

3.8

1995

3.4

1994

Did not report

1993

Did not report

1992

Did not report

1991

Did not report

1990

3.0

The latest year at peak is

2003

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Marietta Daily Journal

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

7.1

32.3

2004

N/A

32.3

N/A

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Marietta Daily Journal

This newspaper's Newsroom Diversity Index is 22.

This paper

Peer group

Compare that with 33, which is the median Diversity Index for all newspapers

reporting in this circulation category of 10,001 to 25,000 daily sales.

In that group, this newspaper's Diversity Index ranks 143 out of 259

newspapers reporting in the category of 10,001 to 25,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Greeley Tribune, Colorado, with a 26.3 percent non-white staff in a community that is 30 percent non-white. Its index is 88.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 17,218 ranks 547 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Marietta Daily Journal

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

10.1

10,616

Black

18.5

19,455

Asian and Pacific Islander

2.2

2,282

Native-American

0.2

214

Other non-white

0.2

189

Multi-racial

1.2

1,235

Non-white

32.3

33,991

White

67.7

71,157

Total

105,148

Home county: Cobb

Race/ethnicity

% of population

Number of residents

Hispanic

7.7

46,964

Black

18.6

112,924

Asian and Pacific Islander

3.1

18,609

Native-American

0.2

1,156

Other non-white

0.3

1,706

Multi-racial

1.4

8,445

Non-white

31.2

189,804

White

68.8

417,947

Total

607,751

The home county of this newspaper is Cobb.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Marietta Daily Journal

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

30064 / Marietta / GA / 4.2 mi.

2,948

15,298

19.3

$67,586

22.7

4.8

15.1

0.1

1.6

30060 / Marietta / GA / 0.3 mi.

2,000

13,130

15.2

$36,077

56.4

20.1

31.6

0.3

2.7

30066 / Marietta / GA / 8 mi.

1,694

17,830

9.5

$72,580

16.3

3.8

7.1

0.2

3.7

30062 / Marietta / GA / 6.9 mi.

1,501

22,015

6.8

$78,768

18.6

4.5

7.8

0.2

4.7

30127 / Powder Springs / GA / 9.3 mi.

1,145

15,338

7.5

$64,084

27.0

3.1

21.5

0.2

0.9

30152 / Kennesaw / GA / 9 mi.

1,010

8,902

11.3

$70,741

15.2

5.1

6.4

0.3

2.3

30008 / Marietta / GA / 3.5 mi.

978

10,321

9.5

$45,379

55.6

16.6

34.7

0.2

2.3

30144 / Kennesaw / GA / 8.4 mi.

950

14,738

6.4

$60,609

20.4

5.3

9.6

0.2

3.3

30080 / Smyrna / GA / 4.4 mi.

889

20,181

4.4

$45,514

48.5

15.1

28.0

0.3

3.5

30067 / Marietta / GA / 4.9 mi.

847

20,595

4.1

$49,618

44.7

10.4

25.6

0.2

5.3

30068 / Marietta / GA / 7.3 mi.

824

11,959

6.9

$87,710

12.5

2.6

4.1

0.1

4.3

30101 / Acworth / GA / 12.9 mi.

784

13,680

5.7

$66,827

14.6

3.8

7.5

0.2

1.9

30082 / Smyrna / GA / 4.6 mi.

619

9,274

6.7

$51,744

40.5

11.0

24.2

0.2

3.1

30126 / Mableton / GA / 7.3 mi.

482

9,777

4.9

$50,413

42.5

10.1

28.8

0.2

1.5

30106 / Austell / GA / 7.9 mi.

374

5,739

6.5

$46,547

40.6

4.3

32.6

0.2

1.6

30102 / Acworth / GA / 13.4 mi.

340

11,076

3.1

$58,977

15.7

6.7

5.5

0.3

1.7

30188 / Woodstock / GA / 14.4 mi.

288

12,971

2.2

$61,920

9.9

4.7

2.8

0.3

1.0

30168 / Austell / GA / 9.7 mi.

183

7,606

2.4

$40,501

68.8

10.7

55.6

0.2

0.9

30075 / Roswell / GA / 12.8 mi.

162

16,515

1.0

$88,504

15.1

5.6

5.5

0.1

2.7

30189 / Woodstock / GA / 14.1 mi.

159

11,297

1.4

$74,196

9.4

3.4

3.0

0.3

1.4

30141 / Hiram / GA / 13.1 mi.

139

4,418

3.1

$50,736

10.6

1.9

6.6

0.3

30339 / Atlanta / GA / 6 mi.

131

8,932

1.5

$55,556

24.3

3.8

13.0

0.2

5.8

30132 / Dallas / GA / 18.2 mi.

6,234

1.2

$45,994

8.5

1.8

4.8

0.2

0.5

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