Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The St. Augustine Record
St. Augustine, Florida
Owner: Morris Communications (Ga.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	Did not report
2004	Did not report
2003	12.9
2002	16.7
2001	0.0
2000	0.0
1999	0.0
1998	0.0
1997	Did not report
1996	0.0
1995	Did not report
1994	Did not report
1993	0.0
1992	0.0
1991	Did not report
1990	Did not report
The latest year at peak is	2002
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The St. Augustine Record
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	N/A	10.5	N/A
2004	N/A	10.5	N/A
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Morris Communications (Ga.),
has a companywide, circulation-weighted Diversity Index of 21.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The St. Augustine Record
		This paper
						Peer group
The median Diversity Index is 33 for all newspapers
reporting in this circulation category of 10,001 to 25,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Herald, Sharon, Pennsylvania, with a 8 percent non-white staff in a community that is 7.3 percent non-white. Its index is 110.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 15,753 ranks 591 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The St. Augustine Record
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	2.7	1,524
Black	5.8	3,227
Asian and Pacific Islander	0.9	479
Native-American	0.3	148
Other non-white	0.1	38
Multi-racial	0.8	457
Non-white	10.5	5,873
White	89.5	49,931
Total		55,804
	Home county:  St. Johns
Race/ethnicity	% of population	Number of residents
Hispanic	2.6	3,244
Black	6.2	7,688
Asian and Pacific Islander	1.0	1,219
Native-American	0.2	290
Other non-white	0.1	90
Multi-racial	0.8	982
Non-white	11.0	13,513
White	89.0	109,622
Total		123,135
The home county of this newspaper is St. Johns.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The St. Augustine Record
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
32086 / Saint Augustine / FL / 0 mi.	4,455	9,363	47.6	$40,875	7.7	3.2	2.5	0.3	1.0
32084 / Saint Augustine / FL / 9.5 mi.	4,055	9,314	43.5	$41,191	9.6	2.6	4.8	0.3	1.0
32095 / Saint Augustine / FL / 10.2 mi.	692	8,480	8.2	$34,330	22.4	2.7	17.7	0.4	0.5
32092 / Saint Augustine / FL / 17.7 mi.	672	2,393	28.1	$52,475	7.0	1.5	3.9	0.3	0.4
32033 / Elkton / FL / 7.5 mi.	572	854	67.0	$40,156	19.0	2.1	15.2	0.4	0.6
32082 / Ponte Vedra Beach / FL / 27.1 mi.	289	11,866	2.4	$73,987	5.6	2.5	1.0	0.1	1.2
32145 / Hastings / FL / 8.4 mi.	274	1,361	20.1	$32,018	33.2	3.2	28.2	0.3	0.3
32259 / Switzerland / FL / 25.5 mi.	216	6,000	3.6	$80,945	7.0	2.4	2.0	0.2	1.7
32177 / Palatka / FL / 21.3 mi.	139	9,608	1.4	$28,665	30.5	2.7	26.5	0.2	0.4
32137 / Palm Coast / FL / 14.9 mi.	38	9,380	0.4	$41,912	16.6	5.9	7.6	0.2	1.3
File	fl_the_st_augustine_record
Time	5/19/05 9:16 PM
Page	590
Member	108450