The News Herald, Panama City... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The News Herald, Panama City

Panama City, Florida

Owner: Freedom Communications (Ca.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

Did not report

2004

Did not report

2003

Did not report

2002

Did not report

2001

Did not report

2000

Did not report

1999

3.0

1998

Did not report

1997

Did not report

1996

0.0

1995

0.0

1994

Did not report

1993

0.0

1992

0.0

1991

6.7

1990

Did not report

The latest year at peak is

1991

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The News Herald, Panama City

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

N/A

17.4

N/A

2004

N/A

17.4

N/A

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Freedom Communications (Ca.),

has a companywide, circulation-weighted Diversity Index of 59.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The News Herald, Panama City

This paper

Peer group

The median Diversity Index is 44 for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Jackson Sun, Tennessee, with a 37.5 percent non-white staff in a community that is 24.7 percent non-white. Its index is 152.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 31,236 ranks 327 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The News Herald, Panama City

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

2.3

4,118

Black

11.1

20,004

Asian and Pacific Islander

1.5

2,724

Native-American

0.8

1,479

Other non-white

0.1

181

Multi-racial

1.6

2,956

Non-white

17.4

31,462

White

82.6

149,554

Total

181,016

Home county: Bay

Race/ethnicity

% of population

Number of residents

Hispanic

2.4

3,591

Black

10.5

15,526

Asian and Pacific Islander

1.8

2,645

Native-American

0.7

1,096

Other non-white

0.1

164

Multi-racial

1.7

2,487

Non-white

17.2

25,509

White

82.8

122,708

Total

148,217

The home county of this newspaper is Bay.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The News Herald, Panama City

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

32405 / Panama City / FL / 2.7 mi.

4,939

10,620

46.5

$38,841

16.2

2.5

9.8

0.6

1.8

32404 / Panama City / FL / 10.1 mi.

4,176

13,025

32.1

$37,354

21.1

3.0

12.3

0.8

2.6

32401 / Panama City / FL / 0 mi.

3,942

10,354

38.1

$25,311

34.0

2.4

27.2

0.6

2.1

32408 / Panama City / FL / 6.5 mi.

3,493

5,874

59.5

$38,568

7.1

2.5

1.0

0.8

1.4

32413 / Panama City Beach / FL / 20.5 mi.

3,353

4,159

80.6

$37,790

5.5

1.7

0.8

0.9

32444 / Lynn Haven / FL / 5.4 mi.

2,657

6,108

43.5

$47,393

13.4

1.7

7.9

0.6

1.7

32407 / Panama City Beach / FL / 9.5 mi.

2,018

2,602

77.6

$42,340

7.6

2.7

1.7

0.4

1.2

32409 / Panama City / FL / 14.4 mi.

749

2,742

27.3

$37,347

4.5

0.9

0.5

1.3

0.5

32428 / Chipley / FL / 31 mi.

738

5,364

13.8

$28,571

19.5

2.6

13.5

1.3

0.5

32466 / Youngstown / FL / 19.8 mi.

579

1,981

29.2

$35,000

5.9

1.3

1.2

0.5

32456 / Port Saint Joe / FL / 34.3 mi.

576

3,280

17.6

$32,694

18.9

0.8

15.8

0.4

0.6

32410 / Mexico Beach / FL / 20.9 mi.

521

704.1

$36,250

4.4

0.0

2.2

1.5

0.0

32465 / Wewahitchka / FL / 25 mi.

478

2,103

22.7

$27,400

22.2

3.6

15.9

0.8

0.4

32425 / Bonifay / FL / 50.5 mi.

376

4,179

9.0

$28,451

15.1

2.3

9.8

0.9

0.5

32462 / Vernon / FL / 31.9 mi.

225

1,206

18.7

$23,438

21.4

1.4

15.2

2.3

0.4

32446 / Marianna / FL / 46.8 mi.

198

3,727

5.3

$35,051

26.8

2.5

21.9

0.4

0.8

32438 / Fountain / FL / 25.6 mi.

173

1,269

13.6

$25,465

7.1

2.6

0.7

1.1

0.5

32320 / Apalachicola / FL / 44.4 mi.

140

1,493

9.4

$24,702

28.3

1.5

25.1

0.4

0.2

32424 / Blountstown / FL / 37.5 mi.

137

2,316

5.9

$24,888

33.8

4.8

25.4

1.2

0.8

32459 / Santa Rosa Beach / FL / 33 mi.

120

2,785

4.3

$42,359

6.8

2.6

0.5

0.8

0.5

32420 / Alford / FL / 42.3 mi.

109

705

15.5

$26,786

3.7

1.1

1.2

0.3

0.2

32431 / Cottondale / FL / 47.7 mi.

108

1,833

5.9

$26,398

25.4

1.8

20.5

0.5

0.3

32430 / Clarksville / FL / 31 mi.

426

23.2

$32,670

4.0

1.5

0.1

1.4

0.4

32403 / Panama City / FL / 12.4 mi.

663

10.0

$34,191

29.0

8.3

13.9

0.4

3.1

32449 / Wewahitchka / FL / 28 mi.

228

27.2

$20,787

6.1

0.9

1.1

2.1

0.2

32328 / Eastpoint / FL / 50 mi.

1,188

4.4

$32,441

5.7

1.4

2.5

0.3

0.1

32427 / Caryville / FL / 46.3 mi.

1,150

3.7

$25,640

12.0

1.5

7.6

1.4

0.1

32437 / Ebro / FL / 23.8 mi.

256

16.4

$26,719

36.4

2.7

24.4

2.7

0.2

32448 / Marianna / FL / 48.9 mi.

3,350

1.0

$26,629

34.4

1.7

30.4

0.7

0.4

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