The Daytona Beach News-Journal... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The Daytona Beach News-Journal

Daytona Beach, Florida

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

7.2

2004

6.0

2003

8.5

2002

5.5

2001

5.4

2000

7.9

1999

4.9

1998

4.9

1997

4.6

1996

Did not report

1995

3.2

1994

3.9

1993

4.9

1992

6.7

1991

8.3

1990

8.0

The latest year at peak is

2003

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The Daytona Beach News-Journal

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

7.2

18.2

2004

6.0

18.3

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The Daytona Beach News-Journal

This newspaper's Newsroom Diversity Index is 40.

This paper

Peer group

Compare that with 64, which is the median Diversity Index for all newspapers

reporting in this circulation category of 100,001 to 250,000 daily sales.

In that group, this newspaper's Diversity Index ranks 47 out of 58

newspapers reporting in the category of 100,001 to 250,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Detroit News, Michigan, with a 26.2 percent non-white staff in a community that is 21.6 percent non-white. Its index is 121.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 107,086 ranks 96 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The Daytona Beach News-Journal

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

6.7

33,338

Black

9.1

45,017

Asian and Pacific Islander

1.0

5,038

Native-American

0.3

1,367

Other non-white

0.1

522

Multi-racial

1.1

5,245

Non-white

18.3

90,527

White

81.7

404,631

Total

495,158

Home county: Volusia

Race/ethnicity

% of population

Number of residents

Hispanic

6.6

29,111

Black

9.1

40,380

Asian and Pacific Islander

1.0

4,498

Native-American

0.3

1,232

Other non-white

0.1

441

Multi-racial

1.1

4,636

Non-white

18.1

80,298

White

81.9

363,045

Total

443,343

The home county of this newspaper is Volusia.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The Daytona Beach News-Journal

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

32174 / Ormond Beach / FL / 7.3 mi.

10,572

17,143

61.7

$41,183

7.1

2.1

2.7

0.2

1.2

32127 / Port Orange / FL / 6.7 mi.

8,800

13,164

66.8

$40,309

5.2

2.3

1.1

0.3

0.9

32118 / Daytona Beach / FL / 3 mi.

6,287

9,871

63.7

$31,257

7.9

2.9

1.6

0.4

1.7

32114 / Daytona Beach / FL / 0.4 mi.

6,125

14,000

43.8

$22,395

53.2

3.4

45.9

0.3

1.6

32117 / Holly Hill / FL / 2.6 mi.

5,909

10,376

56.9

$26,401

31.0

3.9

24.1

0.3

1.2

32137 / Palm Coast / FL / 24.4 mi.

5,776

9,380

61.6

$41,912

16.6

5.9

7.6

0.2

1.3

32119 / South Daytona Beach / FL / 4 mi.

5,253

18,319

28.7

$32,602

10.2

2.9

4.5

0.2

1.5

32176 / Ormond Beach / FL / 8.6 mi.

5,175

7,755

66.7

$38,701

5.1

2.6

0.4

0.3

0.9

32724 / Deland / FL / 16.6 mi.

5,171

10,629

48.6

$34,216

17.4

7.4

7.7

0.2

1.0

32168 / New Smyrna Beach / FL / 12.6 mi.

4,775

8,875

53.8

$34,132

11.6

1.5

8.1

0.4

0.6

32725 / Enterprise / FL / 21.9 mi.

4,409

14,420

30.6

$38,271

27.0

18.8

5.4

0.3

1.1

32169 / New Smyrna Beach / FL / 15.8 mi.

3,967

5,321

74.6

$41,051

3.7

1.6

0.6

0.3

0.5

32720 / Glenwood / FL / 18.8 mi.

3,891

10,313

37.7

$32,688

21.2

6.1

13.1

0.3

0.6

32164 / Palm Coast / FL / 24 mi.

3,802

5,697

66.7

$42,091

22.1

6.7

12.2

0.2

1.7

32141 / Edgewater / FL / 18.4 mi.

3,319

6,490

51.1

$36,541

4.4

1.7

1.2

0.3

0.5

32763 / Orange City / FL / 21.5 mi.

3,046

6,720

45.3

$30,338

9.6

5.6

2.3

0.3

0.6

32738 / Deltona Pines / FL / 20 mi.

2,674

11,629

23.0

$41,363

26.4

16.8

7.3

0.3

0.7

32136 / Flagler Beach / FL / 16.9 mi.

2,478

3,444

72.0

$35,515

3.5

1.6

0.4

0.3

0.5

32132 / Edgewater / FL / 16.2 mi.

1,519

3,044

49.9

$31,570

5.1

2.1

1.2

0.2

0.4

32110 / Bunnell / FL / 20.6 mi.

1,452

2,353

61.7

$31,338

18.8

2.9

14.1

0.4

0.5

32713 / Debary / FL / 24.8 mi.

1,399

6,877

20.3

$42,830

8.4

4.5

1.9

0.2

1.1

32130 / De Leon Springs / FL / 16.4 mi.

1,125

1,634

68.8

$34,417

31.4

25.3

4.3

0.2

0.5

32744 / Lake Helen / FL / 17.1 mi.

558

1,196

46.7

$34,081

14.4

2.8

10.5

0.2

0.3

32180 / Pierson / FL / 23.7 mi.

543

1,239

43.8

$32,216

52.6

48.2

3.2

0.5

0.2

32759 / Oak Hill / FL / 23.9 mi.

541

1,047

51.7

$29,063

13.6

1.0

10.7

0.4

32124 / Daytona Beach / FL / 6 mi.

416

4,053

10.3

$56,677

16.0

3.1

10.4

0.4

1.1

32112 / Crescent City / FL / 30.2 mi.

286

2,696

10.6

$24,286

42.8

20.5

19.2

0.5

1.3

32102 / Astor / FL / 28.2 mi.

276

1,162

23.8

$29,514

11.1

9.5

0.6

0.5

0.1

32764 / Osteen / FL / 23 mi.

200

993

20.1

$36,830

10.0

3.1

4.7

0.6

0.5

32139 / Georgetown / FL / 33.3 mi.

177

288

61.5

$25,508

20.1

10.5

7.1

0.5

1.0

32190 / Seville / FL / 27.7 mi.

144

363

39.7

$29,821

46.7

29.6

16.2

0.0

0.7

32084 / Saint Augustine / FL / 48.6 mi.

109

9,314

1.2

$41,191

9.6

2.6

4.8

0.3

1.0

32193 / Welaka / FL / 39.5 mi.

407

22.1

$26,516

26.5

4.4

20.8

0.1

0.0

32086 / Saint Augustine / FL / 39.2 mi.

9,363

0.9

$40,875

7.7

3.2

2.5

0.3

1.0

32706 / Cassadaga / FL / 18.2 mi.

137.8

$31,250

1.5

0.0

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