South Florida Sun-Sentinel, Fort Lauderdale... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

South Florida Sun-Sentinel, Fort Lauderdale

Fort Lauderdale, Florida

Owner: Tribune Co. (Ill.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

28.3

2004

25.1

2003

22.9

2002

22.7

2001

20.1

2000

21.6

1999

17.7

1998

14.9

1997

13.6

1996

15.3

1995

11.7

1994

12.9

1993

12.7

1992

10.6

1991

11.3

1990

Did not report

The latest year at peak is

2005

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for South Florida Sun-Sentinel, Fort Lauderdale

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

28.3

36.1

2004

25.1

36.1

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Tribune Co. (Ill.),

has a companywide, circulation-weighted Diversity Index of 55.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for South Florida Sun-Sentinel, Fort Lauderdale

This newspaper's Newsroom Diversity Index is 79.

This paper

Peer group

Compare that with 64, which is the median Diversity Index for all newspapers

reporting in this circulation category of 100,001 to 250,000 daily sales.

In that group, this newspaper's Diversity Index ranks 17 out of 58

newspapers reporting in the category of 100,001 to 250,000 daily sales.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 236,190 ranks 41 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of South Florida Sun-Sentinel, Fort Lauderdale

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

14.4

281,165

Black

17.0

331,527

Asian and Pacific Islander

2.1

40,343

Native-American

0.2

3,167

Other non-white

0.4

6,764

Multi-racial

2.1

41,510

Non-white

36.1

704,476

White

64.0

1,249,768

Total

1,954,244

Home county: Broward

Race/ethnicity

% of population

Number of residents

Hispanic

16.7

271,652

Black

20.0

325,305

Asian and Pacific Islander

2.3

36,816

Native-American

0.2

2,934

Other non-white

0.4

6,472

Multi-racial

2.4

38,165

Non-white

42.0

681,344

White

58.0

941,674

Total

1,623,018

The home county of this newspaper is Broward.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

South Florida Sun-Sentinel, Fort Lauderdale

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

33433 / Boca Raton / FL / 15.8 mi.

7,648

19,422

39.4

$57,247

11.9

7.7

1.3

0.0

1.8

33308 / Fort Lauderdale / FL / 5 mi.

7,257

16,001

45.4

$46,841

9.3

6.4

0.8

0.1

1.1

33484 / Delray Beach / FL / 23 mi.

6,883

13,757

50.0

$33,395

6.4

3.0

2.3

0.1

0.6

33437 / Boynton Beach / FL / 27.8 mi.

6,790

18,244

37.2

$52,531

11.1

5.6

3.2

0.1

1.6

33062 / Pompano Beach / FL / 8.3 mi.

6,726

14,635

46.0

$42,382

7.5

5.1

0.6

0.1

0.6

33446 / Delray Beach / FL / 24.1 mi.

6,220

8,881

70.0

$35,562

4.0

3.0

0.5

0.0

0.3

33064 / Pompano Beach / FL / 10.9 mi.

6,195

20,986

29.5

$36,341

40.3

14.2

18.6

0.3

1.4

33321 / Fort Lauderdale / FL / 10.8 mi.

5,941

19,356

30.7

$35,016

24.9

14.4

7.0

0.1

1.5

33063 / Pompano Beach / FL / 10.4 mi.

5,266

22,715

23.2

$38,860

27.8

14.1

8.4

0.1

2.6

33322 / Fort Lauderdale / FL / 9.2 mi.

4,962

18,906

26.2

$36,276

26.4

11.8

10.2

0.1

2.3

33442 / Deerfield Beach / FL / 13.4 mi.

4,841

15,450

31.3

$33,089

13.9

7.5

3.2

0.1

1.6

33434 / Boca Raton / FL / 18.2 mi.

4,827

10,336

46.7

$46,992

8.6

5.2

1.2

0.1

1.4

33324 / Fort Lauderdale / FL / 9.1 mi.

4,776

19,296

24.8

$46,718

25.5

14.2

6.5

0.1

2.9

33496 / Boca Raton / FL / 20 mi.

4,758

9,008

52.8

$74,769

10.2

6.2

1.2

0.0

2.0

33069 / Pompano Beach / FL / 8.2 mi.

4,520

11,100

40.7

$35,632

44.2

10.6

30.5

0.1

0.9

33319 / Fort Lauderdale / FL / 7.5 mi.

4,511

20,056

22.5

$33,673

49.5

11.2

33.0

0.1

1.8

33487 / Boca Raton / FL / 20 mi.

4,496

7,909

56.8

$60,405

11.4

6.5

2.6

0.1

1.0

33311 / Fort Lauderdale / FL / 3.2 mi.

4,393

21,624

20.3

$25,557

89.9

3.5

80.7

0.1

0.6

33309 / Fort Lauderdale / FL / 5.5 mi.

4,333

12,569

34.5

$39,651

52.6

13.0

33.9

0.2

1.6

33428 / Boca Raton / FL / 17.2 mi.

4,225

14,115

29.9

$52,266

20.4

12.1

3.3

0.2

2.9

33023 / Hollywood / FL / 10.5 mi.

4,144

19,694

21.0

$37,756

73.2

24.1

43.8

0.2

1.7

33071 / Pompano Beach / FL / 12 mi.

3,987

12,447

32.0

$67,039

23.1

13.3

5.3

0.1

3.0

33060 / Pompano Beach / FL / 7.9 mi.

3,773

12,701

29.7

$34,060

54.2

11.9

36.0

0.1

0.8

33441 / Deerfield Beach / FL / 13.2 mi.

3,755

11,890

31.6

$35,184

40.9

8.9

26.8

0.2

1.2

33066 / Pompano Beach / FL / 9.7 mi.

3,748

9,187

40.8

$38,319

10.9

5.7

3.1

0.1

1.1

33445 / Delray Beach / FL / 23.2 mi.

3,718

13,300

28.0

$42,653

26.6

5.8

17.1

0.1

1.4

33065 / Pompano Beach / FL / 13.2 mi.

3,609

17,801

20.3

$43,178

38.4

18.9

13.0

0.2

3.6

33312 / Fort Lauderdale / FL / 4.1 mi.

3,429

16,986

20.2

$38,190

52.9

14.9

33.9

0.2

1.3

33024 / Hollywood / FL / 9.7 mi.

3,260

20,982

15.5

$42,934

46.5

30.8

9.0

1.1

3.1

33316 / Fort Lauderdale / FL / 1.5 mi.

3,228

5,814

55.5

$48,994

16.8

10.0

3.8

0.1

1.7

33334 / Fort Lauderdale / FL / 4.3 mi.

3,183

12,928

24.6

$35,919

38.5

21.5

11.9

0.2

1.7

33021 / Hollywood / FL / 7.7 mi.

3,168

20,349

15.6

$41,263

28.4

17.8

6.6

0.2

2.2

33304 / Fort Lauderdale / FL / 1.2 mi.

2,846

9,655

29.5

$31,843

35.6

9.0

19.2

0.2

1.4

33317 / Fort Lauderdale / FL / 6.1 mi.

2,821

12,195

23.1

$52,327

42.2

17.5

19.5

0.2

2.4

33313 / Fort Lauderdale / FL / 6.4 mi.

2,729

20,959

13.0

$28,699

80.8

7.9

67.0

0.1

1.6

33301 / Fort Lauderdale / FL / 0 mi.

2,706

5,648

47.9

$50,706

21.7

7.1

12.6

0.2

0.8

33314 / Fort Lauderdale / FL / 7 mi.

2,692

9,746

27.6

$35,669

31.9

22.2

4.8

0.3

2.8

33315 / Fort Lauderdale / FL / 2.8 mi.

2,635

6,168

42.7

$40,635

26.5

16.1

6.9

0.3

1.7

33020 / Hollywood / FL / 7.2 mi.

2,528

18,028

14.0

$28,610

48.8

21.7

22.2

0.2

1.5

33432 / Boca Raton / FL / 15.8 mi.

2,526

9,031

28.0

$48,920

19.1

10.4

4.9

0.1

2.1

33076 / Pompano Beach / FL / 15 mi.

2,487

6,102

40.8

$95,989

22.4

11.9

5.3

0.1

3.6

33431 / Boca Raton / FL / 18 mi.

2,433

6,834

35.6

$56,381

17.1

7.9

5.6

0.1

1.8

33068 / Pompano Beach / FL / 8.6 mi.

2,392

15,837

15.1

$39,797

60.2

22.6

29.8

0.2

3.3

33325 / Fort Lauderdale / FL / 12.3 mi.

2,383

9,586

24.9

$54,682

25.1

17.4

3.6

0.1

2.1

33326 / Fort Lauderdale / FL / 16.8 mi.

2,340

10,675

21.9

$66,238

36.3

29.2

3.0

0.1

2.7

33067 / Pompano Beach / FL / 15.2 mi.

2,240

7,663

29.2

$80,040

20.2

10.1

4.6

0.1

4.0

33498 / Boca Raton / FL / 19.8 mi.

2,064

5,220

39.5

$78,244

14.8

8.8

1.6

0.1

3.3

33009 / Hallandale / FL / 9.4 mi.

2,033

17,944

11.3

$26,804

38.0

19.1

15.9

0.2

1.0

33436 / Boynton Beach / FL / 27.5 mi.

2,014

16,562

12.2

$45,047

19.3

7.7

8.3

0.1

2.0

33351 / Fort Lauderdale / FL / 10 mi.

2,009

11,817

17.0

$44,409

44.9

19.8

17.8

0.2

4.0

33486 / Boca Raton / FL / 15.7 mi.

1,918

8,947

21.4

$61,181

15.8

9.2

2.2

0.1

2.5

33073 / Pompano Beach / FL / 12.7 mi.

1,840

7,820

23.5

$56,054

28.8

15.7

7.3

0.1

3.3

33328 / Fort Lauderdale / FL / 9.8 mi.

1,775

7,393

24.0

$60,636

19.5

12.9

2.0

0.1

3.0

33483 / Delray Beach / FL / 23.4 mi.

1,752

6,673

26.3

$55,639

16.1

5.2

6.8

0.1

1.1

33305 / Fort Lauderdale / FL / 2.2 mi.

1,727

6,305

27.4

$41,438

17.2

8.0

5.2

0.2

1.3

33027 / Hollywood / FL / 16.5 mi.

1,723

11,810

14.6

$36,502

44.7

30.3

10.2

0.1

2.4

33026 / Hollywood / FL / 12.3 mi.

1,689

11,495

14.7

$57,355

31.5

19.6

6.8

0.1

3.0

33019 / Hollywood / FL / 5.1 mi.

1,545

9,793

15.8

$47,324

16.6

13.3

1.2

0.1

0.9

33004 / Dania / FL / 4.9 mi.

1,504

6,920

21.7

$33,850

42.3

10.5

29.0

0.3

1.0

33331 / Fort Lauderdale / FL / 15.6 mi.

1,327

6,466

20.5

$88,530

37.0

26.6

4.3

0.1

4.2

33025 / Hollywood / FL / 13.3 mi.

1,188

16,830

7.1

$45,761

71.5

24.1

39.1

0.2

4.2

33029 / Hollywood / FL / 31.1 mi.

1,169

10,734

10.9

$76,992

56.6

37.2

12.8

0.1

4.1

33444 / Delray Beach / FL / 23.4 mi.

1,058

7,720

13.7

$36,335

64.3

9.4

48.0

0.1

0.8

33327 / Fort Lauderdale / FL / 28.2 mi.

1,038

4,038

25.7

$100,481

37.4

29.2

3.8

0.1

3.0

33306 / Fort Lauderdale / FL / 3.2 mi.

992

1,986

49.9

$50,536

8.5

5.0

1.0

0.1

1.4

33323 / Fort Lauderdale / FL / 17.1 mi.

972

5,863

16.6

$64,137

34.9

18.2

10.7

0.1

3.5

33435 / Boynton Beach / FL / 28.2 mi.

863

12,491

6.9

$35,583

49.1

10.1

35.1

0.2

0.7

33426 / Boynton Beach / FL / 27.5 mi.

776

7,401

10.5

$41,222

17.1

7.0

7.4

0.1

1.4

33330 / Fort Lauderdale / FL / 13.3 mi.

680

3,514

19.4

$84,887

26.7

18.4

3.5

0.1

3.2

33028 / Hollywood / FL / 13.6 mi.

671

7,033

9.5

$71,581

59.8

38.1

12.6

0.1

6.4

33461 / Lake Worth / FL / 34.6 mi.

463

14,032

3.3

$32,331

42.1

29.6

9.0

0.3

1.1

33149 / Key Biscayne / FL / 29.3 mi.

410

4,262

9.6

$86,244

51.9

49.8

0.3

0.1

0.9

33467 / Lake Worth / FL / 32.9 mi.

408

16,954

2.4

$52,935

14.0

8.4

3.0

0.1

1.5

33160 / North Miami Beach / FL / 13 mi.

382

17,785

2.1

$33,784

38.9

30.7

4.7

0.1

1.5

33407 / West Palm Beach / FL / 44.2 mi.

339

10,652

3.2

$32,169

73.8

9.3

59.8

0.2

1.3

33179 / Miami / FL / 11.7 mi.

334

15,383

2.2

$35,652

61.4

25.4

30.1

0.1

2.9

33332 / Fort Lauderdale / FL / 24 mi.

307

949

32.3

$99,269

30.2

17.8

9.1

0.4

1.4

33401 / West Palm Beach / FL / 41.4 mi.

300

9,256

3.2

$30,642

54.1

10.2

39.3

0.3

1.1

33463 / Lake Worth / FL / 32.8 mi.

287

15,356

1.9

$39,632

36.0

22.2

8.9

0.2

2.2

33405 / West Palm Beach / FL / 38 mi.

253

7,833

3.2

$39,278

52.2

46.3

4.0

0.2

0.8

33411 / West Palm Beach / FL / 41.9 mi.

247

15,207

1.6

$52,025

28.2

11.4

12.5

0.2

2.2

33458 / Jupiter / FL / 56.8 mi.

237

12,854

1.8

$54,530

14.7

8.9

3.5

0.2

1.3

33418 / Palm Beach Gardens / FL / 50.1 mi.

226

11,418

2.0

$71,976

10.2

5.3

1.5

0.1

2.5

33169 / Miami / FL / 13.4 mi.

221

11,500

1.9

$35,897

93.0

10.8

77.8

0.1

1.2

33462 / Lake Worth / FL / 31.5 mi.

205

11,080

1.9

$39,267

28.7

14.8

10.4

0.2

1.1

33470 / Loxahatchee / FL / 50.9 mi.

175

5,951

2.9

$61,644

19.6

11.0

5.7

0.3

1.1

33409 / West Palm Beach / FL / 41.2 mi.

170

9,639

1.8

$39,145

43.5

17.1

21.5

0.2

2.4

33182 / Miami / FL / 29 mi.

163

3,768

4.3

$57,785

88.3

76.5

10.2

0.1

0.8

33150 / Miami / FL / 19.2 mi.

156

8,587

1.8

$21,775

95.8

18.6

69.2

0.1

0.4

33406 / West Palm Beach / FL / 37.7 mi.

149

9,061

1.6

$42,497

39.2

29.1

6.7

0.2

1.5

33404 / West Palm Beach / FL / 45.6 mi.

144

11,694

1.2

$31,118

73.0

3.5

67.2

0.1

0.4

33414 / West Palm Beach / FL / 31 mi.

142

12,576

1.1

$69,714

20.2

11.5

5.1

0.1

1.9

33415 / West Palm Beach / FL / 37.2 mi.

142

16,036

0.9

$33,216

42.2

27.2

11.2

0.2

1.7

33410 / Palm Beach Gardens / FL / 50.6 mi.

133

11,877

1.1

$49,840

13.7

6.7

3.6

0.2

2.1

33127 / Miami / FL / 21.8 mi.

125

8,752

1.4

$20,148

97.4

32.0

62.1

0.1

0.2

33180 / Miami / FL / 11.1 mi.

123

10,137

1.2

$50,740

27.7

22.2

2.4

0.0

1.6

33144 / Miami / FL / 27.2 mi.

103

8,483

1.2

$32,258

89.5

88.6

0.2

0.0

0.4

33460 / Lake Worth / FL / 34.8 mi.

12,165

0.7

$30,360

54.8

31.5

19.0

0.2

0.7

33165 / Miami / FL / 30.2 mi.

17,704

0.5

$42,329

83.9

81.3

1.3

0.1

1.0

33413 / West Palm Beach / FL / 36.9 mi.

3,604

1.4

$47,813

33.7

19.5

9.9

0.2

2.3

33480 / Palm Beach / FL / 40 mi.

6,259

0.5

$84,191

6.0

2.5

2.3

0.0

0.6

32303 / Tallahassee / FL / 397.3 mi.

19,090

0.1

$37,853

30.2

3.6

23.1

0.3

1.7

33131 / Miami / FL / 25 mi.

2,841

0.8

$56,297

59.3

54.7

1.1

0.0

2.2

33132 / Miami / FL / 23.5 mi.

1,940

1.1

$22,969

67.6

54.1

10.5

0.2

1.6

33134 / Miami / FL / 26.9 mi.

14,653

0.1

$44,741

71.0

69.1

0.5

0.0

0.9

33408 / North Palm Beach / FL / 51 mi.

8,763

0.2

$53,730

6.2

3.7

0.7

0.1

0.9

File

fl_south_florida_sun-sentinel__fort_lauderdale

Time

5/13/05 5:47 PM

Page

Member

107450