Pensacola News Journal... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Pensacola News Journal

Pensacola, Florida

Owner: Gannett Co. (Va.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

18.2

2004

20.3

2003

21.7

2002

24.1

2001

21.4

2000

24.1

1999

23.4

1998

28.1

1997

31.7

1996

23.4

1995

20.0

1994

20.9

1993

Did not report

1992

Did not report

1991

Did not report

1990

8.5

The latest year at peak is

1997

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Pensacola News Journal

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

18.2

23.5

2004

20.3

23.5

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Gannett Co. (Va.),

has a companywide, circulation-weighted Diversity Index of 89.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Pensacola News Journal

This newspaper's Newsroom Diversity Index is 77.

This paper

Peer group

Compare that with 50, which is the median Diversity Index for all newspapers

reporting in this circulation category of 50,001 to 100,000 daily sales.

In that group, this newspaper's Diversity Index ranks 20 out of 90

newspapers reporting in the category of 50,001 to 100,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Florida Today, Melbourne, Florida, with a 19.1 percent non-white staff in a community that is 16.3 percent non-white. Its index is 117.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 63,016 ranks 164 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Pensacola News Journal

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

2.6

11,072

Black

16.0

67,600

Asian and Pacific Islander

2.0

8,366

Native-American

0.9

3,709

Other non-white

0.1

600

Multi-racial

1.8

7,762

Non-white

23.5

99,109

White

76.5

322,410

Total

421,519

Home county: Escambia

Race/ethnicity

% of population

Number of residents

Hispanic

2.7

7,935

Black

21.3

62,548

Asian and Pacific Islander

2.3

6,761

Native-American

0.9

2,525

Other non-white

0.1

420

Multi-racial

1.9

5,543

Non-white

29.1

85,732

White

70.9

208,678

Total

294,410

The home county of this newspaper is Escambia.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Pensacola News Journal

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

32503 / Pensacola / FL / 2.9 mi.

5,792

12,865

45.0

$34,344

35.1

1.7

29.5

0.5

1.9

32514 / Pensacola / FL / 7.7 mi.

5,681

14,410

39.4

$39,734

20.0

2.7

12.9

0.5

2.0

32504 / Pensacola / FL / 4.8 mi.

5,363

10,281

52.2

$39,431

19.5

2.7

12.0

0.6

2.4

32526 / Pensacola / FL / 9.9 mi.

4,812

11,970

40.2

$40,946

17.8

2.6

9.3

1.1

2.6

32506 / Pensacola / FL / 8 mi.

4,725

13,083

36.1

$34,252

26.0

3.8

12.9

0.9

5.1

32507 / Pensacola / FL / 9 mi.

4,575

11,473

39.9

$35,012

24.3

3.2

15.6

0.9

2.4

32505 / Pensacola / FL / 3.3 mi.

3,887

10,747

36.2

$25,019

55.5

2.1

47.7

1.0

2.7

32501 / Pensacola / FL / 0 mi.

3,865

6,285

61.5

$22,351

62.7

1.7

57.9

0.4

1.1

32533 / Cantonment / FL / 15 mi.

3,348

8,563

39.1

$44,191

16.2

1.5

11.4

0.9

1.1

32570 / Milton / FL / 18.1 mi.

3,339

9,246

36.1

$35,634

15.6

2.3

8.3

1.1

1.7

32571 / Milton / FL / 17.4 mi.

3,162

8,603

36.8

$43,231

7.3

2.0

1.3

1.1

1.2

32561 / Gulf Breeze / FL / 10.5 mi.

3,139

10,646

29.5

$54,303

5.3

2.1

0.5

1.0

32534 / Pensacola / FL / 8.5 mi.

1,918

4,833

39.7

$30,192

33.9

1.7

28.4

1.2

0.9

32583 / Milton / FL / 21.6 mi.

1,841

6,676

27.6

$36,034

14.7

2.5

8.1

1.3

0.8

32566 / Navarre / FL / 21.9 mi.

1,286

7,728

16.6

$44,982

13.7

4.1

3.8

0.7

2.4

32577 / Molino / FL / 23.6 mi.

619

1,666

37.2

$41,908

15.7

0.9

11.0

1.7

0.2

32565 / Jay / FL / 32.8 mi.

590

2,012

29.3

$32,554

5.1

1.0

1.4

0.1

36549 / Lillian / AL / 14.1 mi.

470

2,061

22.8

$37,700

6.4

1.1

3.3

0.4

0.3

32535 / Century / FL / 38.4 mi.

274

1,968

13.9

$25,217

38.8

3.9

31.1

1.5

0.4

32508 / Pensacola / FL / 6.7 mi.

271

383

70.8

$35,453

28.7

9.8

12.8

1.1

2.7

36426 / Brewton / AL / 52.8 mi.

241

6,470

3.7

$30,111

27.4

1.1

24.3

0.7

0.3

36561 / Orange Beach / AL / 24.9 mi.

207

2,045

10.1

$41,981

5.6

2.4

0.3

0.7

0.2

36502 / Atmore / AL / 51.3 mi.

175

6,380

2.7

$27,186

47.2

0.8

39.6

5.2

0.3

36535 / Foley / AL / 29.4 mi.

163

7,215

2.3

$35,617

17.9

3.9

12.0

0.5

32568 / Mc David / FL / 34.2 mi.

145

1,202

12.1

$35,533

14.9

0.7

8.4

4.1

0.2

32536 / Crestview / FL / 49.2 mi.

124

4,918

2.5

$36,031

23.1

3.0

15.3

0.6

2.0

36530 / Elberta / AL / 20 mi.

117

2,543

4.6

$34,513

4.0

1.5

0.4

0.7

0.4

36441 / Flomaton / AL / 47.7 mi.

111

1,462

7.6

$30,525

16.6

1.3

12.1

2.3

0.0

36542 / Gulf Shores / AL / 37.2 mi.

111

3,619

3.1

$39,604

3.6

1.2

0.5

0.3

32541 / Destin / FL / 48 mi.

7,005

1.3

$52,388

5.6

2.4

0.5

0.4

1.0

32548 / Fort Walton Beach / FL / 35.4 mi.

9,586

0.9

$39,035

25.3

4.0

14.9

0.4

2.8

36574 / Seminole / AL / 16.8 mi.

439

17.3

$45,357

5.2

2.2

0.2

1.8

0.3

32547 / Fort Walton Beach / FL / 35.8 mi.

12,270

0.3

$37,773

22.3

5.0

10.0

0.5

3.3

32531 / Baker / FL / 45.2 mi.

1,615

1.9

$36,019

7.3

1.1

2.8

1.6

0.4

32578 / Niceville / FL / 69.7 mi.

10,763

0.3

$54,534

11.7

3.4

3.2

0.5

2.5

32564 / Holt / FL / 36.2 mi.

874

3.0

$35,385

4.7

1.2

0.9

1.1

0.3

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