Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Naples Daily News
Naples, Florida
Owner: Scripps (Ohio)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	3.3
2004	2.4
2003	1.2
2002	4.9
2001	1.6
2000	2.0
1999	1.9
1998	5.9
1997	10.2
1996	12.3
1995	7.8
1994	23.8
1993	11.4
1992	7.1
1991	6.5
1990	4.6
The latest year at peak is	1994
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Naples Daily News
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	3.3	19.4	17
2004	2.4	19.4	12
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Scripps (Ohio),
has a companywide, circulation-weighted Diversity Index of 56.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Naples Daily News
This newspaper's Newsroom Diversity Index is 17.				This paper
				Peer group
Compare that with 50, which is the median Diversity Index for all newspapers
reporting in this circulation category of 50,001 to 100,000 daily sales.
In that group, this newspaper's Diversity Index ranks 85 out of 90
newspapers reporting in the category of 50,001 to 100,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Florida Today, Melbourne, Florida, with a 19.1 percent non-white staff in a community that is 16.3 percent non-white. Its index is 117.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 56,981 ranks 183 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Naples Daily News
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	14.9	40,488
Black	2.7	7,464
Asian and Pacific Islander	0.6	1,712
Native-American	0.1	361
Other non-white	0.1	224
Multi-racial	1.0	2,698
Non-white	19.4	52,947
White	80.6	219,372
Total		272,319
	Home county:  Collier
Race/ethnicity	% of population	Number of residents
Hispanic	19.6	49,296
Black	4.4	10,999
Asian and Pacific Islander	0.6	1,590
Native-American	0.2	482
Other non-white	0.1	250
Multi-racial	1.3	3,243
Non-white	26.2	65,860
White	73.8	185,517
Total		251,377
The home county of this newspaper is Collier.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Naples Daily News
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
34112 / Naples / FL / 3.8 mi.	6,468	12,012	53.8	$38,244	24.3	16.7	5.3	0.2	0.6
34108 / Naples / FL / 6.4 mi.	4,578	7,766	58.9	$61,475	9.8	7.9	0.7	0.1	0.7
34110 / Naples / FL / 10.7 mi.	4,044	7,327	55.2	$53,761	7.9	6.3	0.7	0.1	0.5
34145 / Marco Island / FL / 13.4 mi.	3,963	7,327	54.1	$59,615	5.4	4.0	0.3	0.1	0.6
34103 / Naples / FL / 3.4 mi.	3,923	6,534	60.0	$61,114	9.4	7.8	0.6	0.1	0.5
34104 / Naples / FL / 3.9 mi.	3,769	8,418	44.8	$45,032	20.6	14.4	3.4	0.2	1.3
34102 / Naples / FL / 0.3 mi.	3,653	5,994	60.9	$55,648	13.9	2.4	7.8	0.1	0.4
34109 / Naples / FL / 6.7 mi.	3,649	7,699	47.4	$52,591	9.5	6.6	1.1	0.1	1.1
34119 / Naples / FL / 9.2 mi.	3,199	3,906	81.9	$71,901	6.6	4.5	0.6	0.1	0.6
34135 / Bonita Springs / FL / 16.4 mi.	3,191	10,402	30.7	$41,334	28.1	26.4	0.4	0.2	0.4
34105 / Naples / FL / 3.7 mi.	3,053	4,755	64.2	$59,059	8.3	5.8	0.6	0.0	1.1
34134 / Bonita Springs / FL / 14.6 mi.	2,989	6,046	49.4	$66,947	3.4	2.3	0.3	0.1	0.5
34113 / Naples / FL / 5.9 mi.	2,002	5,677	35.3	$43,630	38.9	30.5	6.9	0.1	0.4
34114 / Naples / FL / 18.1 mi.	1,957	3,473	56.3	$36,802	30.8	29.2	0.6	0.1	0.4
34116 / Naples / FL / 5.8 mi.	1,760	8,137	21.6	$43,805	44.3	32.4	8.5	0.1	0.8
34120 / Naples / FL / 16.2 mi.	1,258	3,823	32.9	$52,768	26.7	22.0	2.7	0.3	0.3
33928 / Estero / FL / 19.5 mi.	760	4,364	17.4	$41,380	4.9	3.8	0.4	0.1	0.3
34142 / Immokalee / FL / 30.6 mi.	498	5,387	9.2	$25,189	89.8	67.4	18.0	0.7	0.2
34117 / Naples / FL / 15.9 mi.	493	3,199	15.4	$54,141	24.1	20.1	1.6	0.3	0.6
33931 / Fort Myers Beach / FL / 21.4 mi.	406	5,566	7.3	$41,291	4.0	2.9	0.1	0.3	0.3
33912 / South Fort Myers / FL / 24.1 mi.	275	13,376	2.1	$51,708	8.7	5.5	1.0	0.2	1.1
34139 / Everglades City / FL / 30 mi.	235	319	73.7	$37,639	4.7	3.8	0.2	0.4	0.3
33901 / Fort Myers / FL / 31.9 mi.	223	9,021	2.5	$29,875	37.1	10.4	21.7	0.2	1.2
33913 / Miromar Lakes / FL / 23.4 mi.	125	1,459	8.6	$74,564	14.4	9.0	2.7	0.1	1.4
33907 / Fort Myers / FL / 28 mi.	92	9,717	0.9	$35,065	24.2	15.1	6.2	0.2	1.3
34138 / Chokoloskee / FL / 33 mi.	60	183	32.8	$33,750	3.5	2.2	0.0	0.0	0.0
33957 / Sanibel / FL / 25.8 mi.	53	3,068	1.7	$78,780	3.2	1.4	0.9	0.1	0.4
33990 / Cape Coral Central / FL / 33 mi.	50	8,679	0.6	$42,185	16.2	10.8	2.5	0.2	1.5
File	fl_naples_daily_news
Time	5/20/05 6:16 PM
Page	183
Member	108120