Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Lake City Reporter
Lake City, Florida
Owner: Community Newspapers Inc. (Ga.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	23.5
2004	30.0
2003	22.2
2002	28.6
2001	9.1
2000	10.0
1999	11.1
1998	0.0
1997	Did not report
1996	Did not report
1995	Did not report
1994	0.0
1993	0.0
1992	0.0
1991	0.0
1990	Did not report
The latest year at peak is	2004
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Lake City Reporter
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	23.5	21.4	110
2004	30.0	21.4	140
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Community Newspapers Inc. (Ga.),
has a companywide, circulation-weighted Diversity Index of 46.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Lake City Reporter
This newspaper's Newsroom Diversity Index is 110.				This paper
				Peer group
Compare that with 0, which is the median Diversity Index for all newspapers
reporting in this circulation category of 5,001 to 10,000 daily sales.
In that group, this newspaper's Diversity Index ranks 23 out of 211
newspapers reporting in the category of 5,001 to 10,000 daily sales.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 8,417 ranks 887 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Lake City Reporter
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	3.0	1,923
Black	16.0	10,433
Asian and Pacific Islander	0.7	421
Native-American	0.5	312
Other non-white	0.1	38
Multi-racial	1.2	778
Non-white	21.4	13,905
White	78.6	51,131
Total		65,036
	Home county:  Columbia
Race/ethnicity	% of population	Number of residents
Hispanic	2.7	1,546
Black	16.9	9,522
Asian and Pacific Islander	0.7	392
Native-American	0.5	268
Other non-white	0.1	36
Multi-racial	1.2	691
Non-white	22.0	12,455
White	78.0	44,058
Total		56,513
The home county of this newspaper is Columbia.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Lake City Reporter
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
32024 / Lake City / FL / 6 mi.	2,442	5,652	43.2	$33,168	11.8	3.4	5.9	0.6	0.7
32055 / Lake City / FL / 0 mi.	2,372	5,878	40.4	$26,459	38.4	2.7	33.3	0.4	0.9
32025 / Lake City / FL / 7.3 mi.	1,835	6,353	28.9	$31,941	17.4	2.5	12.6	0.3	0.7
32038 / Fort White / FL / 23.9 mi.	395	2,469	16.0	$31,739	15.6	2.8	10.4	0.6	0.2
32060 / Live Oak / FL / 25.8 mi.	353	9,186	3.8	$29,621	22.5	5.0	15.6	0.4	0.4
32094 / Wellborn / FL / 15.6 mi.	339	1,016	33.4	$31,745	12.7	3.5	6.5	0.5	0.5
32008 / Branford / FL / 26.7 mi.	267	1,867	14.3	$27,425	9.2	5.6	1.6	0.7	0.3
32054 / Lake Butler / FL / 21.4 mi.	232	2,762	8.4	$33,958	26.6	3.6	21.6	0.5	0.3
32096 / White Springs / FL / 12 mi.	214	1,061	20.2	$24,741	34.4	0.6	31.8	0.8	0.1
File	fl_lake_city_reporter
Time	5/20/05 9:52 AM
Page	886
Member	107830