Jackson County Floridan, Marianna... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Jackson County Floridan, Marianna

Marianna, Florida

Owner: Media General (Va.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

0.0

2004

0.0

2003

Did not report

2002

0.0

2001

0.0

2000

0.0

1999

Did not report

1998

Did not report

1997

Did not report

1996

Did not report

1995

0.0

1994

Did not report

1993

16.7

1992

0.0

1991

Did not report

1990

Did not report

The latest year at peak is

1993

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Jackson County Floridan, Marianna

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

0.0

30.5

2004

0.0

32.3

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Media General (Va.),

has a companywide, circulation-weighted Diversity Index of 39.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Jackson County Floridan, Marianna

This newspaper's Newsroom Diversity Index is 0.

This paper

Peer group

Compare that with 0, which is the median Diversity Index for all newspapers

reporting in this circulation category of 5,001 to 10,000 daily sales.

In that group, this newspaper's Diversity Index ranks 83 out of 211

newspapers reporting in the category of 5,001 to 10,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Daily Leader, Brookhaven, Mississippi, with a 28.6 percent non-white staff in a community that is 30.4 percent non-white. Its index is 94.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 6,599 ranks 1004 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Jackson County Floridan, Marianna

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

3.1

1,317

Black

27.0

11,534

Asian and Pacific Islander

0.4

166

Native-American

0.6

260

Other non-white

0.1

Multi-racial

1.2

517

Non-white

32.3

13,820

White

67.7

28,981

Total

42,801

Home county: Jackson

Race/ethnicity

% of population

Number of residents

Hispanic

2.9

1,361

Black

26.3

12,273

Asian and Pacific Islander

0.4

170

Native-American

0.6

291

Other non-white

0.1

Multi-racial

1.2

548

Non-white

31.4

14,669

White

68.6

32,086

Total

46,755

The home county of this newspaper is Jackson.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Jackson County Floridan, Marianna

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

32446 / Marianna / FL / 4.9 mi.

1,954

3,727

52.4

$35,051

26.8

2.5

21.9

0.4

0.8

32448 / Marianna / FL / 12.6 mi.

1,338

3,350

39.9

$26,629

34.4

1.7

30.4

0.7

0.4

32431 / Jacob / FL / 8.8 mi.

638

1,833

34.8

$26,398

25.4

1.8

20.5

0.5

0.3

32460 / Sneads / FL / 18.7 mi.

628

1,530

41.0

$30,750

31.3

4.7

24.6

0.9

0.1

32442 / Grand Ridge / FL / 14.8 mi.

457

1,304

35.0

$32,854

8.3

1.2

5.1

1.0

0.1

32443 / Greenwood / FL / 3.4 mi.

376

1,192

31.5

$31,221

56.4

7.5

46.4

0.8

0.4

32440 / Graceville / FL / 17.1 mi.

246

2,144

11.5

$26,723

16.9

1.1

14.1

0.8

0.1

32445 / Malone / FL / 8.2 mi.

173

513

33.7

$26,111

49.9

6.3

41.3

0.5

0.1

32420 / Alford / FL / 15.9 mi.

168

705

23.8

$26,786

3.7

1.1

1.2

0.3

0.2

32423 / Bascom / FL / 10.5 mi.

161

488

33.0

$35,648

27.8

1.2

24.7

0.5

0.2

32426 / Campbellton / FL / 9.1 mi.

373

21.4

$25,817

79.3

0.6

78.1

0.2

0.0

33428 / Boca Raton / FL / 406.3 mi.

14,115

0.5

$52,266

20.4

12.1

3.3

0.2

2.9

32421 / Altha / FL / 21.5 mi.

1,409

2.6

$29,901

7.9

2.9

3.3

1.1

0.1

32447 / Marianna / FL / 0 mi.

258.3

$200,001

50.0

3.3

46.4

0.3

0.0

32432 / Cypress / FL / 12.5 mi.

51.9

$50,313

26.6

0.8

24.2

0.0

0.8

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