The Day, New London... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The Day, New London

New London, Connecticut

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

6.9

2004

6.0

2003

6.3

2002

6.7

2001

7.0

2000

3.8

1999

6.6

1998

4.8

1997

Did not report

1996

5.1

1995

3.0

1994

9.4

1993

1.9

1992

1.9

1991

8.3

1990

6.8

The latest year at peak is

1994

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The Day, New London

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

6.9

16.1

2004

6.0

16.4

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The Day, New London

This newspaper's Newsroom Diversity Index is 43.

This paper

Peer group

Compare that with 44, which is the median Diversity Index for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

In that group, this newspaper's Diversity Index ranks 74 out of 140

newspapers reporting in the category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Jackson Sun, Tennessee, with a 37.5 percent non-white staff in a community that is 24.7 percent non-white. Its index is 152.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 39,472 ranks 266 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The Day, New London

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

5.5

12,645

Black

5.4

12,397

Asian and Pacific Islander

2.2

5,026

Native-American

0.9

2,171

Other non-white

0.2

522

Multi-racial

2.2

5,187

Non-white

16.4

37,948

White

83.6

193,892

Total

231,840

Home county: New London

Race/ethnicity

% of population

Number of residents

Hispanic

5.1

13,236

Black

4.9

12,760

Asian and Pacific Islander

2.0

5,161

Native-American

0.9

2,311

Other non-white

0.2

550

Multi-racial

2.1

5,528

Non-white

15.3

39,546

White

84.7

219,542

Total

259,088

The home county of this newspaper is New London.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The Day, New London

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

06340 / Poquonock Bridge / CT / 3 mi.

5,505

12,203

45.1

$41,666

21.4

5.9

7.8

0.8

3.7

06320 / New London / CT / 0 mi.

4,910

10,181

48.2

$33,809

43.9

19.7

17.1

0.8

2.2

06385 / Waterford / CT / 2.1 mi.

4,102

6,401

64.1

$55,984

8.7

2.4

2.0

0.4

2.6

06355 / Mystic / CT / 6.2 mi.

3,006

4,938

60.9

$65,645

7.1

1.6

1.3

0.5

2.1

06360 / Poquetanuck / CT / 12.2 mi.

2,696

15,751

17.1

$41,557

18.0

5.5

5.9

1.2

2.0

06357 / Niantic / CT / 5.4 mi.

2,553

4,239

60.2

$60,575

17.3

6.0

8.3

0.3

1.3

06382 / Uncasville / CT / 7.2 mi.

1,663

4,078

40.8

$51,642

20.3

7.0

6.9

1.7

2.2

06371 / Old Lyme / CT / 10 mi.

1,383

3,785

36.5

$69,957

3.2

1.0

0.2

1.2

06333 / East Lyme / CT / 6.2 mi.

1,368

2,069

66.1

$83,462

10.4

1.8

1.0

0.4

5.9

06339 / Ledyard / CT / 8.2 mi.

1,338

2,804

47.7

$61,019

16.5

3.0

2.9

5.6

2.2

06335 / Gales Ferry / CT / 5.7 mi.

1,229

2,490

49.4

$65,050

9.4

2.4

1.9

0.8

2.3

06379 / Pawcatuck / CT / 12.5 mi.

1,179

3,641

32.4

$45,548

5.9

1.3

0.8

0.5

1.5

06378 / Stonington / CT / 9.4 mi.

1,154

2,356

49.0

$59,167

3.5

1.3

0.4

0.1

0.8

06370 / Oakdale / CT / 8.8 mi.

1,139

2,348

48.5

$60,269

8.7

2.7

1.8

0.7

1.5

06359 / North Stonington / CT / 13.5 mi.

859

1,830

46.9

$57,887

6.8

1.5

0.6

2.0

1.1

06351 / Voluntown / CT / 17.5 mi.

734

4,427

16.6

$49,224

6.2

1.7

1.2

0.8

0.9

06375 / Quaker Hill / CT / 3.3 mi.

716

1,141

62.8

$56,524

10.3

2.3

2.7

0.6

2.4

02891 / Westerly / RI / 14.5 mi.

654

8,847

7.4

$44,824

5.7

1.1

0.7

0.5

2.1

06420 / Salem / CT / 11.9 mi.

519

1,352

38.4

$68,988

5.6

1.2

0.8

0.6

1.5

06365 / Preston / CT / 11.8 mi.

457

466

98.1

$53,382

6.0

1.3

0.4

1.3

1.5

06475 / Old Saybrook / CT / 14.1 mi.

260

4,184

6.2

$62,742

5.5

1.9

1.0

0.1

1.7

06415 / Colchester / CT / 16.9 mi.

218

5,525

3.9

$64,560

5.4

1.9

1.3

0.4

0.6

06330 / Sprague / CT / 17.1 mi.

214

1,392

15.4

$47,650

5.0

1.1

0.6

0.5

1.4

06334 / Fitchville / CT / 12.8 mi.

214

856

25.0

$57,417

4.7

1.8

0.4

0.7

0.6

06384 / Voluntown / CT / 18.1 mi.

176

1,542

11.4

$55,519

4.9

1.3

0.9

1.1

0.3

06331 / South Canterbury / CT / 22.7 mi.

172

1,732

9.9

$56,181

3.3

1.1

0.4

0.3

06380 / Taftville / CT / 14.2 mi.

154

1,263

12.2

$35,488

13.3

6.0

3.0

0.3

0.8

06374 / Plainfield / CT / 23 mi.

132

3,154

4.2

$44,022

5.7

2.5

1.0

0.5

0.6

06254 / North Franklin / CT / 17.5 mi.

115

687

16.7

$62,083

2.9

1.2

0.6

0.1

06498 / Westbrook / CT / 17.3 mi.

2,619

2.0

$57,547

5.8

2.6

0.7

0.1

1.6

06409 / Centerbrook / CT / 15.1 mi.

255

16.5

$51,534

5.8

3.2

0.9

0.0

0.5

06376 / South Lyme / CT / 8.2 mi.

148.1

$36,429

0.0

06426 / Essex / CT / 14.9 mi.

1,493

2.5

$64,750

2.4

1.0

0.4

0.1

0.4

06390 / Fishers Island / NY / 7.7 mi.

138

26.1

$50,521

5.5

1.4

1.0

0.0

1.0

06354 / Moosup / CT / 26 mi.

2,068

1.6

$43,528

5.3

2.8

0.5

0.7

06417 / Deep River / CT / 18.8 mi.

1,824

1.8

$51,677

7.0

3.0

2.2

0.0

0.9

06241 / Killingly Center / CT / 34.5 mi.

2,493

1.3

$39,475

6.6

1.4

1.0

0.6

1.3

06239 / South Killingly / CT / 31.3 mi.

5,027

0.5

$39,894

7.7

2.7

1.4

0.4

1.5

06226 / Willimantic / CT / 24 mi.

6,536

0.4

$30,105

41.3

32.4

4.7

0.4

2.0

06423 / East Haddam / CT / 16.3 mi.

1,734

1.4

$65,899

3.6

1.1

1.0

0.3

0.4

02813 / Charlestown / RI / 22.6 mi.

3,178

0.6

$51,491

4.3

1.1

0.4

1.2

0.6

02898 / Wyoming / RI / 23.6 mi.

570

2.6

$57,083

3.1

1.0

0.4

0.9

0.1

06469 / Moodus / CT / 19.4 mi.

1,146

1.0

$56,175

2.6

0.8

0.5

0.2

0.4

06234 / Brooklyn / CT / 28.9 mi.

1,701

0.6

$59,306

8.9

2.9

4.1

0.6

0.4

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