Norwich Bulletin... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Norwich Bulletin

Norwich, Connecticut

Owner: Gannett Co. (Va.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

24.1

2004

15.6

2003

8.6

2002

9.7

2001

10.3

2000

17.1

1999

11.9

1998

9.8

1997

12.2

1996

Did not report

1995

11.6

1994

9.8

1993

4.9

1992

5.6

1991

10.5

1990

Did not report

The latest year at peak is

2005

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Norwich Bulletin

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

24.1

9.8

246

2004

15.6

9.8

159

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Gannett Co. (Va.),

has a companywide, circulation-weighted Diversity Index of 89.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Norwich Bulletin

This newspaper's Newsroom Diversity Index is 246.

This paper

Peer group

Compare that with 44, which is the median Diversity Index for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

In that group, this newspaper's Diversity Index ranks 3 out of 140

newspapers reporting in the category of 25,001 to 50,000 daily sales.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 26,583 ranks 384 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Norwich Bulletin

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

3.1

5,877

Black

2.6

4,863

Asian and Pacific Islander

1.2

2,292

Native-American

0.9

1,789

Other non-white

0.2

362

Multi-racial

1.8

3,474

Non-white

9.8

18,657

White

90.2

171,746

Total

190,403

Home county: New London

Race/ethnicity

% of population

Number of residents

Hispanic

5.1

13,236

Black

4.9

12,760

Asian and Pacific Islander

2.0

5,161

Native-American

0.9

2,311

Other non-white

0.2

550

Multi-racial

2.1

5,528

Non-white

15.3

39,546

White

84.7

219,542

Total

259,088

The home county of this newspaper is New London.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Norwich Bulletin

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

06360 / Norwich / CT / 0 mi.

6,546

15,751

41.6

$41,557

18.0

5.5

5.9

1.2

2.0

06351 / Jewett City / CT / 7.3 mi.

2,690

4,427

60.8

$49,224

6.2

1.7

1.2

0.8

0.9

06239 / Danielson / CT / 20.5 mi.

2,002

5,027

39.8

$39,894

7.7

2.7

1.4

0.4

1.5

06260 / Putnam / CT / 27.2 mi.

1,422

3,659

38.9

$42,912

5.8

1.9

1.2

0.8

0.4

06374 / Plainfield / CT / 12.7 mi.

1,228

3,154

38.9

$44,022

5.7

2.5

1.0

0.5

0.6

06234 / Brooklyn / CT / 17.5 mi.

909

1,701

53.4

$59,306

8.9

2.9

4.1

0.6

0.4

06241 / Dayville / CT / 24.5 mi.

875

2,493

35.1

$39,475

6.6

1.4

1.0

0.6

1.3

06365 / Preston / CT / 4.8 mi.

812

466

174.2

$53,382

6.0

1.3

0.4

1.3

1.5

06331 / Canterbury / CT / 11.1 mi.

795

1,732

45.9

$56,181

3.3

1.1

0.4

0.3

06354 / Moosup / CT / 16 mi.

690

2,068

33.4

$43,528

5.3

2.8

0.5

0.7

06382 / Uncasville / CT / 6.6 mi.

623

4,078

15.3

$51,642

20.3

7.0

6.9

1.7

2.2

06415 / Colchester / CT / 13.3 mi.

574

5,525

10.4

$64,560

5.4

1.9

1.3

0.4

0.6

06339 / Ledyard / CT / 9.2 mi.

552

2,804

19.7

$61,019

16.5

3.0

2.9

5.6

2.2

06249 / Lebanon / CT / 9.4 mi.

499

2,446

20.4

$61,173

4.1

1.7

0.8

0.4

0.3

06330 / Baltic / CT / 6.1 mi.

476

1,392

34.2

$47,650

5.0

1.1

0.6

0.5

1.4

06334 / Bozrah / CT / 4.3 mi.

432

856

50.5

$57,417

4.7

1.8

0.4

0.7

0.6

06380 / Taftville / CT / 2.1 mi.

431

1,263

34.1

$35,488

13.3

6.0

3.0

0.3

0.8

06370 / Oakdale / CT / 7.8 mi.

418

2,348

17.8

$60,269

8.7

2.7

1.8

0.7

1.5

06377 / Sterling / CT / 18.9 mi.

409

883

46.3

$49,671

4.4

1.2

0.1

0.5

0.3

06384 / Voluntown / CT / 13.2 mi.

392

1,542

25.4

$55,519

4.9

1.3

0.9

1.1

0.3

06254 / North Franklin / CT / 5.3 mi.

379

687

55.2

$62,083

2.9

1.2

0.6

0.1

06226 / Willimantic / CT / 12.2 mi.

366

6,536

5.6

$30,105

41.3

32.4

4.7

0.4

2.0

06281 / Woodstock / CT / 29.2 mi.

357

2,314

15.4

$55,375

2.8

0.7

0.1

0.2

0.5

06247 / Hampton / CT / 15 mi.

223

873

25.5

$55,729

4.3

1.9

0.4

0.2

0.8

06340 / Groton / CT / 13.6 mi.

197

12,203

1.6

$41,666

21.4

5.9

7.8

0.8

3.7

06282 / Woodstock Valley / CT / 26.3 mi.

169

457

37.0

$55,234

5.1

1.4

0.6

0.4

06420 / Salem / CT / 10.2 mi.

163

1,352

12.1

$68,988

5.6

1.2

0.8

0.6

1.5

06256 / North Windham / CT / 14.4 mi.

157

1,350

11.6

$45,969

6.9

4.0

0.7

0.3

0.5

06375 / Quaker Hill / CT / 10.3 mi.

135

1,141

11.8

$56,524

10.3

2.3

2.7

0.6

2.4

06335 / Gales Ferry / CT / 8.5 mi.

127

2,490

5.1

$65,050

9.4

2.4

1.9

0.8

2.3

06320 / New London / CT / 13.9 mi.

114

10,181

1.1

$33,809

43.9

19.7

17.1

0.8

2.2

06277 / Thompson / CT / 31.8 mi.

1,420

5.6

$49,129

2.5

0.7

0.3

0.1

0.7

06235 / Chaplin / CT / 18.2 mi.

218

34.9

$50,938

4.8

1.3

1.2

0.7

0.5

06255 / North Grosvenordale / CT / 31.6 mi.

1,856

3.9

$44,596

2.5

0.9

0.6

0.3

0.2

06359 / North Stonington / CT / 12.6 mi.

1,830

3.7

$57,887

6.8

1.5

0.6

2.0

1.1

06385 / Waterford / CT / 13.8 mi.

6,401

0.9

$55,984

8.7

2.4

2.0

0.4

2.6

02891 / Westerly / RI / 20.3 mi.

8,847

0.5

$44,824

5.7

1.1

0.7

0.5

2.1

06357 / Niantic / CT / 16.9 mi.

4,239

1.0

$60,575

17.3

6.0

8.3

0.3

1.3

06355 / Mystic / CT / 14.2 mi.

4,938

0.7

$65,645

7.1

1.6

1.3

0.5

2.1

06373 / Oneco / CT / 17 mi.

106

29.2

$35,938

6.6

0.4

0.0

2.6

0.0

06379 / Pawcatuck / CT / 17.5 mi.

3,641

0.6

$45,548

5.9

1.3

0.8

0.5

1.5

06268 / Storrs Mansfield / CT / 18.9 mi.

3,313

0.5

$45,612

20.5

4.9

4.8

0.2

8.9

06333 / East Lyme / CT / 14.1 mi.

2,069

0.9

$83,462

10.4

1.8

1.0

0.4

5.9

02825 / Foster / RI / 24.7 mi.

1,828

0.9

$61,429

3.0

0.7

0.2

0.8

06278 / Ashford / CT / 23.6 mi.

1,604

1.1

$55,022

5.8

2.0

0.9

0.3

1.0

06371 / Old Lyme / CT / 17.5 mi.

3,785

0.4

$69,957

3.2

1.0

0.2

1.2

06266 / South Windham / CT / 9 mi.

139

11.5

$70,438

8.7

6.1

1.1

0.0

0.5

06475 / Old Saybrook / CT / 23.1 mi.

4,184

0.3

$62,742

5.5

1.9

1.0

0.1

1.7

06250 / Mansfield Center / CT / 16.2 mi.

1,784

0.7

$56,348

7.3

1.9

0.8

0.2

3.0

06248 / Hebron / CT / 18.5 mi.

1,793

0.6

$77,794

2.7

0.9

0.5

0.1

0.6

06469 / Moodus / CT / 18.7 mi.

1,146

0.5

$56,175

2.6

0.8

0.5

0.2

0.4

02898 / Wyoming / RI / 21.7 mi.

570

0.5

$57,083

3.1

1.0

0.4

0.9

0.1

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