Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Fort Collins Coloradoan
Fort Collins, Colorado
Owner: Gannett Co. (Va.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	6.5
2004	10.3
2003	11.4
2002	5.6
2001	6.7
2000	8.8
1999	12.5
1998	13.8
1997	10.0
1996	13.3
1995	9.7
1994	10.0
1993	6.9
1992	11.1
1991	Did not report
1990	Did not report
The latest year at peak is	1998
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Fort Collins Coloradoan
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	6.5	13.9	47
2004	10.3	13.9	74
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Gannett Co. (Va.),
has a companywide, circulation-weighted Diversity Index of 89.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Fort Collins Coloradoan
This newspaper's Newsroom Diversity Index is 47.				This paper
				Peer group
Compare that with 44, which is the median Diversity Index for all newspapers
reporting in this circulation category of 25,001 to 50,000 daily sales.
In that group, this newspaper's Diversity Index ranks 64 out of 140
newspapers reporting in the category of 25,001 to 50,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Herald & Review, Decatur, Illinois, with a 11.1 percent non-white staff in a community that is 11 percent non-white. Its index is 101.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 28,201 ranks 364 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Fort Collins Coloradoan
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	9.0	15,671
Black	0.7	1,281
Asian and Pacific Islander	2.0	3,397
Native-American	0.5	805
Other non-white	0.1	182
Multi-racial	1.6	2,812
Non-white	13.9	24,148
White	86.1	149,371
Total		173,519
	Home county:  Larimer
Race/ethnicity	% of population	Number of residents
Hispanic	8.3	20,811
Black	0.6	1,511
Asian and Pacific Islander	1.6	3,992
Native-American	0.5	1,171
Other non-white	0.1	234
Multi-racial	1.4	3,616
Non-white	12.5	31,335
White	87.5	220,159
Total		251,494
The home county of this newspaper is Larimer.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Fort Collins Coloradoan
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
80525 / Fort Collins / CO / 5.6 mi.	8,063	16,829	47.9	$53,422	11.6	6.7	0.8	0.4	2.3
80526 / Fort Collins / CO / 3.4 mi.	6,019	16,137	37.3	$51,649	12.9	7.1	0.9	0.4	2.6
80524 / Fort Collins / CO / 4.6 mi.	5,545	10,791	51.4	$42,678	18.2	14.8	0.5	0.5	0.9
80521 / Fort Collins / CO / 1 mi.	2,859	11,663	24.5	$31,768	17.0	10.8	1.1	0.5	2.4
80528 / Windsor / CO / 2.3 mi.	1,972	2,163	91.2	$71,250	12.6	6.3	0.6	0.7	3.1
80550 / Windsor / CO / 13.3 mi.	1,006	4,112	24.5	$54,131	12.7	10.3	0.2	0.4	0.5
80538 / Loveland / CO / 11.1 mi.	538	13,320	4.0	$51,991	9.5	6.8	0.3	0.4	0.8
80537 / Loveland / CO / 13.5 mi.	524	13,159	4.0	$47,964	11.7	8.9	0.3	0.5	0.7
80549 / Wellington / CO / 10.8 mi.	498	1,713	29.1	$52,214	12.5	9.2	0.3	0.6	0.7
80535 / Laporte / CO / 4.5 mi.	404	1,227	32.9	$50,434	10.8	7.0	0.2	0.9	0.4
80512 / Bellvue / CO / 10.2 mi.	249	891	27.9	$51,568	7.8	4.1	0.3	0.8	0.3
80536 / Virginia Dale / CO / 16.6 mi.	204	591	34.5	$59,700	4.9	1.9	0.1	1.4	0.4
80545 / Red Feather Lake / CO / 26.5 mi.	90	379	23.7	$35,417	5.6	2.4	0.0	0.9	0.4
80631 / Greeley / CO / 23.6 mi.	80	15,348	0.5	$28,666	44.5	40.5	0.8	0.4	1.3
80534 / Johnstown / CO / 20.6 mi.	49	1,729	2.8	$51,917	24.2	22.8	0.1	0.2	0.3
80610 / Ault / CO / 20.9 mi.	35	896	3.9	$36,516	28.2	25.2	0.0	1.0	0.9
File	co_fort_collins_coloradoan
Time	5/21/05 9:05 AM
Page	364
Member	105800