Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Ventura County Star
Ventura, California
Owner: Scripps (Ohio)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	21.2
2004	18.6
2003	11.3
2002	10.6
2001	14.7
2000	11.2
1999	12.1
1998	11.2
1997	13.8
1996	9.9
1995	11.5
1994	10.0
1993	5.8
1992	5.7
1991	Did not report
1990	Did not report
The latest year at peak is	2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Ventura County Star
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	21.2	42.2	50
2004	18.6	43.6	43
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Scripps (Ohio),
has a companywide, circulation-weighted Diversity Index of 56.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Ventura County Star
This newspaper's Newsroom Diversity Index is 50.				This paper
				Peer group
Compare that with 50, which is the median Diversity Index for all newspapers
reporting in this circulation category of 50,001 to 100,000 daily sales.
In that group, this newspaper's Diversity Index ranks 44 out of 90
newspapers reporting in the category of 50,001 to 100,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Times, Shreveport, Louisiana, with a 31.1 percent non-white staff in a community that is 41.3 percent non-white. Its index is 75.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 98,550 ranks 106 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Ventura County Star
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	33.8	251,253
Black	1.8	13,378
Asian and Pacific Islander	5.4	40,041
Native-American	0.4	3,150
Other non-white	0.2	1,105
Multi-racial	2.0	15,151
Non-white	43.6	324,078
White	56.4	419,145
Total		743,223
	Home county:  Ventura
Race/ethnicity	% of population	Number of residents
Hispanic	33.4	251,734
Black	1.8	13,490
Asian and Pacific Islander	5.4	40,831
Native-American	0.4	3,177
Other non-white	0.2	1,122
Multi-racial	2.0	15,394
Non-white	43.3	325,748
White	56.8	427,449
Total		753,197
The home county of this newspaper is Ventura.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Ventura County Star
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
93003 / Ventura / CA / 4.1 mi.	10,065	18,213	55.3	$54,574	28.3	19.9	1.4	0.5	3.7
93010 / Camarillo / CA / 14.7 mi.	7,234	15,041	48.1	$63,245	30.4	18.4	2.0	0.4	6.9
93030 / Oxnard / CA / 7.3 mi.	5,688	21,277	26.7	$46,175	79.5	68.7	3.4	0.4	5.3
93065 / Simi Valley / CA / 27.9 mi.	5,535	20,881	26.5	$72,384	28.4	17.9	1.2	0.5	6.2
93033 / Oxnard / CA / 9.8 mi.	5,437	16,746	32.5	$46,342	88.2	73.9	3.1	0.4	9.3
91360 / Thousand Oaks / CA / 22.7 mi.	4,962	14,526	34.2	$72,033	23.3	14.9	0.9	0.4	5.2
93001 / Ventura / CA / 1 mi.	4,715	12,836	36.7	$43,023	39.0	32.6	1.1	0.8	2.0
93004 / Ventura / CA / 6.6 mi.	4,574	9,645	47.4	$59,099	31.7	24.5	1.1	0.6	2.8
91320 / Thousand Oaks / CA / 20.3 mi.	4,550	12,977	35.1	$77,865	23.1	13.8	1.1	0.3	5.9
93063 / Simi Valley / CA / 31.5 mi.	4,399	16,393	26.8	$67,311	25.5	15.2	1.2	0.3	6.3
93012 / Santa Rosa Valle / CA / 17.1 mi.	4,206	9,786	43.0	$69,939	19.4	9.4	0.8	0.3	6.8
93060 / Santa Paula / CA / 12.8 mi.	3,365	9,095	37.0	$43,166	71.2	68.6	0.4	0.5	0.8
93035 / Oxnard / CA / 7.4 mi.	3,260	9,160	35.6	$58,874	46.0	33.0	3.7	0.4	6.2
91362 / Westlake Village / CA / 25.2 mi.	3,194	12,146	26.3	$83,750	21.7	11.5	1.0	0.2	6.8
93021 / Moorpark / CA / 21.5 mi.	3,106	9,468	32.8	$76,796	37.7	28.1	1.4	0.3	5.5
93041 / Port Hueneme / CA / 9.4 mi.	2,483	8,054	30.8	$41,714	55.8	38.4	6.0	0.7	7.1
93023 / Ojai / CA / 11.1 mi.	2,431	8,201	29.6	$50,709	19.7	15.4	0.4	0.5	1.3
91361 / Westlake Village / CA / 25.1 mi.	1,885	7,589	24.8	$86,646	13.5	5.7	0.8	0.2	5.1
93015 / Fillmore / CA / 21.7 mi.	1,709	4,461	38.3	$45,732	68.0	65.0	0.2	0.5	0.8
93022 / Oak View / CA / 8.1 mi.	892	2,137	41.7	$59,313	21.3	17.1	0.7	0.7	1.0
91301 / Saratoga Hills / CA / 29.9 mi.	848	8,486	10.0	$88,725	17.1	6.8	1.2	0.2	6.4
91377 / Oak Park / CA / 29.9 mi.	562	5,252	10.7	$89,561	15.1	4.5	0.9	0.2	7.2
93066 / Somis / CA / 15 mi.	386	944	40.9	$63,043	38.8	32.5	0.9	0.1	2.9
93013 / Carpinteria / CA / 14.4 mi.	132	6,230	2.1	$52,052	44.0	38.8	0.5	0.4	2.4
93040 / Piru / CA / 28.5 mi.	74	366	20.2	$41,098	76.5	71.7	0.2	1.9	1.3
91302 / Woodland Hills / CA / 34.1 mi.	28	8,541	0.3	$93,378	15.9	4.9	1.2	0.1	7.3
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