Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Union, Grass Valley
Grass Valley, California
Owner: Swift Newspapers (Nev.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	5.3
2004	11.1
2003	5.3
2002	5.6
2001	5.9
2000	11.1
1999	6.3
1998	0.0
1997	0.0
1996	0.0
1995	6.7
1994	10.5
1993	5.0
1992	5.9
1991	7.1
1990	8.3
The latest year at peak is	2004
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Union, Grass Valley
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	5.3	8.8	60
2004	11.1	8.8	126
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Swift Newspapers (Nev.),
has a companywide, circulation-weighted Diversity Index of 50.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Union, Grass Valley
This newspaper's Newsroom Diversity Index is 60.				This paper
				Peer group
Compare that with 33, which is the median Diversity Index for all newspapers
reporting in this circulation category of 10,001 to 25,000 daily sales.
In that group, this newspaper's Diversity Index ranks 66 out of 259
newspapers reporting in the category of 10,001 to 25,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Herald, Sharon, Pennsylvania, with a 8 percent non-white staff in a community that is 7.3 percent non-white. Its index is 110.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 15,900 ranks 586 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Union, Grass Valley
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	4.5	3,247
Black	0.3	198
Asian and Pacific Islander	0.8	604
Native-American	0.8	601
Other non-white	0.2	143
Multi-racial	2.2	1,615
Non-white	8.8	6,408
White	91.2	66,339
Total		72,747
	Home county:  Nevada
Race/ethnicity	% of population	Number of residents
Hispanic	5.7	5,201
Black	0.3	234
Asian and Pacific Islander	0.8	772
Native-American	0.7	663
Other non-white	0.2	175
Multi-racial	2.1	1,890
Non-white	9.7	8,935
White	90.3	83,098
Total		92,033
The home county of this newspaper is Nevada.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The Union, Grass Valley
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
95945 / Grass Valley / CA / 0 mi.	5,705	10,177	56.1	$33,629	9.9	5.4	0.2	0.9	0.9
95959 / Nevada City / CA / 10 mi.	3,644	6,913	52.7	$45,803	8.6	3.7	0.4	1.0	0.9
95949 / Grass Valley / CA / 13.2 mi.	3,469	7,060	49.1	$50,816	7.6	4.0	0.2	0.6	0.7
95946 / Penn Valley / CA / 14.4 mi.	1,893	3,989	47.5	$50,591	8.0	4.2	0.3	0.4	0.7
95602 / Auburn / CA / 18.9 mi.	494	6,724	7.3	$47,856	10.2	5.7	0.5	0.8	1.3
95975 / Rough and Ready / CA / 12.1 mi.	261	650	40.2	$44,643	11.9	5.5	0.3	0.6	0.5
95960 / North San Juan / CA / 14.6 mi.	172	244	70.5	$41,875	9.2	2.9	0.2	2.2	1.1
95977 / Smartville / CA / 18.5 mi.	118	343	34.4	$46,141	11.9	4.6	0.6	1.7	1.9
95713 / Colfax / CA / 8.6 mi.	76	3,256	2.3	$47,467	10.2	5.5	0.5	0.7	0.9
95922 / Camptonville / CA / 18.5 mi.	66	282	23.4	$24,500	10.9	3.9	0.2	3.6	0.7
95603 / Auburn / CA / 23.1 mi.	55	10,322	0.5	$48,520	11.4	6.6	0.4	0.9	1.6
95986 / Washington / CA / 11.9 mi.	26	70	37.1	$21,667	5.0	3.6	0.0	1.4	0.0
File	ca_the_union__grass_valley
Time	5/19/05 9:23 PM
Page	585
Member	101970