Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Porterville Recorder
Porterville, California
Owner: Freedom Communications (Ca.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	27.3
2004	33.3
2003	28.6
2002	35.7
2001	17.6
2000	7.1
1999	8.3
1998	0.0
1997	20.0
1996	11.1
1995	Did not report
1994	25.0
1993	11.1
1992	12.5
1991	Did not report
1990	Did not report
The latest year at peak is	2002
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Porterville Recorder
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	27.3	60.1	45
2004	33.3	60.1	55
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Freedom Communications (Ca.),
has a companywide, circulation-weighted Diversity Index of 59.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Porterville Recorder
This newspaper's Newsroom Diversity Index is 45.				This paper
				Peer group
Compare that with 0, which is the median Diversity Index for all newspapers
reporting in this circulation category of 5,001 to 10,000 daily sales.
In that group, this newspaper's Diversity Index ranks 51 out of 211
newspapers reporting in the category of 5,001 to 10,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Kansas City Kansan, Kansas, with a 25 percent non-white staff in a community that is 48.4 percent non-white. Its index is 52.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 9,202 ranks 845 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Porterville Recorder
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	53.0	51,372
Black	0.6	609
Asian and Pacific Islander	3.2	3,137
Native-American	1.4	1,307
Other non-white	0.1	101
Multi-racial	1.7	1,687
Non-white	60.1	58,213
White	40.0	38,727
Total		96,940
	Home county:  Tulare
Race/ethnicity	% of population	Number of residents
Hispanic	50.8	186,846
Black	1.4	5,122
Asian and Pacific Islander	3.2	11,714
Native-American	0.8	3,011
Other non-white	0.1	444
Multi-racial	1.9	6,968
Non-white	58.2	214,105
White	41.8	153,916
Total		368,021
The home county of this newspaper is Tulare.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The Porterville Recorder
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
93257 / Porterville / CA / 0 mi.	7,645	19,524	39.2	$30,995	57.8	49.3	0.8	1.7	4.1
93247 / Lindsay / CA / 13.5 mi.	826	4,236	19.5	$27,712	73.8	70.1	0.2	0.5	1.7
93265 / Springville / CA / 32.3 mi.	483	1,508	32.0	$40,256	12.3	6.7	1.3	1.4	0.5
93267 / Strathmore / CA / 11.7 mi.	315	1,492	21.1	$28,837	65.4	62.6	0.3	0.5	0.8
93270 / Terra Bella / CA / 8.1 mi.	201	1,535	13.1	$28,934	72.2	66.7	0.3	0.7	2.6
93218 / Ducor / CA / 8.8 mi.	28	208	13.5	$33,523	64.7	60.3	0.7	0.9	1.1
File	ca_the_porterville_recorder
Time	5/20/05 7:34 AM
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