Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
The Daily Review, Hayward
Hayward, California
Owner: MediaNews Group (Colo.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	Did not report
2004	Did not report
2003	5.1
2002	Did not report
2001	15.4
2000	23.5
1999	25.0
1998	20.0
1997	5.6
1996	6.7
1995	4.3
1994	10.0
1993	Did not report
1992	Did not report
1991	Did not report
1990	Did not report
The latest year at peak is	1999
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for The Daily Review, Hayward
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	N/A	59.7	N/A
2004	N/A	59.7	N/A
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, MediaNews Group (Colo.),
has a companywide, circulation-weighted Diversity Index of 47.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for The Daily Review, Hayward
	This paper
					Peer group
The median Diversity Index is 44 for all newspapers
reporting in this circulation category of 25,001 to 50,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Visalia Times-Delta and Tulare Advance-Register, California, with a 41.4 percent non-white staff in a community that is 51.6 percent non-white. Its index is 80.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 38,709 ranks 271 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of The Daily Review, Hayward
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	26.3	92,250
Black	9.7	33,904
Asian and Pacific Islander	18.8	65,874
Native-American	0.4	1,514
Other non-white	0.3	1,195
Multi-racial	4.2	14,751
Non-white	59.7	209,488
White	40.3	141,543
Total		351,031
	Home county:  Alameda
Race/ethnicity	% of population	Number of residents
Hispanic	19.0	273,910
Black	14.6	211,124
Asian and Pacific Islander	20.9	301,131
Native-American	0.4	5,306
Other non-white	0.3	4,676
Multi-racial	3.9	56,499
Non-white	59.1	852,646
White	40.9	591,095
Total		1,443,741
The home county of this newspaper is Alameda.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
The Daily Review, Hayward
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
94544 / Hayward / CA / 3.3 mi.	6,917	22,373	30.9	$49,452	74.1	38.7	10.1	0.4	19.9
94541 / Hayward / CA / 0 mi.	6,297	20,481	30.7	$48,523	64.0	35.4	12.5	0.4	11.2
94546 / Castro Valley / CA / 2.3 mi.	5,731	16,404	34.9	$57,976	30.1	12.7	3.4	0.4	9.8
94577 / San Leandro / CA / 5.1 mi.	3,795	16,272	23.3	$50,888	56.9	22.2	10.8	0.5	19.2
94580 / San Lorenzo / CA / 2.4 mi.	3,654	9,029	40.5	$54,594	51.4	24.5	4.5	0.6	17.6
94545 / Hayward / CA / 3.3 mi.	3,344	8,552	39.1	$56,973	72.1	25.3	9.0	0.4	31.3
94578 / San Leandro / CA / 3.1 mi.	3,205	13,949	23.0	$44,723	65.6	24.3	18.3	0.5	18.0
94579 / San Leandro / CA / 3.8 mi.	2,469	6,894	35.8	$57,214	56.6	16.3	4.5	0.5	31.8
94542 / Hayward / CA / 3.4 mi.	1,389	3,906	35.6	$69,014	53.9	15.6	12.8	0.3	20.3
94552 / Castro Valley / CA / 4.6 mi.	1,316	4,481	29.4	$105,393	46.0	7.2	3.1	0.2	31.5
94587 / Union City / CA / 5.5 mi.	401	18,540	2.2	$71,863	79.8	23.7	6.5	0.2	44.3
94605 / Oakland / CA / 7 mi.	51	15,316	0.3	$47,288	85.1	16.8	59.6	0.3	5.2
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