The Daily Press, Victorville... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The Daily Press, Victorville

Victorville, California

Owner: Freedom Communications (Ca.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

Did not report

2004

17.4

2003

17.4

2002

9.5

2001

10.0

2000

7.1

1999

Did not report

1998

Did not report

1997

Did not report

1996

8.0

1995

9.1

1994

0.0

1993

18.5

1992

9.1

1991

Did not report

1990

Did not report

The latest year at peak is

1993

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The Daily Press, Victorville

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

N/A

39.2

N/A

2004

17.4

39.2

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Freedom Communications (Ca.),

has a companywide, circulation-weighted Diversity Index of 59.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The Daily Press, Victorville

This paper

Peer group

The median Diversity Index is 44 for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Tucson Citizen, Arizona, with a 31.3 percent non-white staff in a community that is 44.7 percent non-white. Its index is 70.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 29,278 ranks 350 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The Daily Press, Victorville

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

26.5

67,643

Black

6.9

17,614

Asian and Pacific Islander

2.1

5,388

Native-American

0.7

1,811

Other non-white

0.2

540

Multi-racial

2.8

7,044

Non-white

39.2

100,040

White

60.8

155,439

Total

255,479

Home county: San Bernardino

Race/ethnicity

% of population

Number of residents

Hispanic

39.2

669,387

Black

8.8

150,201

Asian and Pacific Islander

4.8

82,541

Native-American

0.6

9,804

Other non-white

0.2

3,039

Multi-racial

2.5

42,240

Non-white

56.0

957,212

White

44.0

752,222

Total

1,709,434

The home county of this newspaper is San Bernardino.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The Daily Press, Victorville

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

92392 / Victorville / CA / 0 mi.

8,378

21,135

39.6

$38,199

47.2

30.5

9.3

0.6

3.4

92345 / Hesperia / CA / 8 mi.

7,659

21,848

35.1

$41,423

36.4

28.3

3.7

0.8

1.1

92307 / Apple Valley / CA / 13.7 mi.

4,871

11,197

43.5

$41,728

30.0

16.4

7.5

0.6

2.2

92308 / Apple Valley / CA / 11.7 mi.

3,929

9,822

40.0

$36,646

33.3

19.8

7.5

0.7

2.2

92394 / Victorville / CA / 4.7 mi.

1,160

3,659

31.7

$37,301

57.9

35.1

15.2

0.6

3.4

92371 / Phelan / CA / 10.8 mi.

1,148

4,084

28.1

$44,322

26.2

19.1

1.5

1.0

1.7

92301 / Adelanto / CA / 16.4 mi.

1,023

5,014

20.4

$31,403

62.5

45.2

12.2

0.7

1.6

92342 / Helendale / CA / 20.9 mi.

728

1,954

37.3

$48,051

20.3

14.2

2.3

0.5

1.2

92356 / Lucerne Valley / CA / 25.5 mi.

357

2,025

17.6

$27,917

22.4

14.5

2.1

1.3

1.2

92397 / Wrightwood / CA / 20 mi.

290

1,643

17.7

$49,901

13.9

8.6

0.3

0.6

0.9

92311 / Barstow / CA / 45.3 mi.

239

11,154

2.1

$37,591

51.8

34.4

9.2

1.6

3.3

92372 / Pinon Hills / CA / 17.5 mi.

225

1,502

15.0

$35,551

18.1

13.5

0.7

1.0

0.6

92368 / Oro Grande / CA / 10.2 mi.

309

22.0

$24,519

55.3

48.9

2.6

0.9

0.2

92310 / Fort Irwin / CA / 72.1 mi.

2,357

2.3

$34,313

46.7

19.1

17.3

1.2

3.8

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