San Gabriel Valley Newspaper Group, West Covina... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

San Gabriel Valley Newspaper Group, West Covina

West Covina, California

Owner: MediaNews Group (Colo.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

29.7

2004

21.9

2003

30.4

2002

21.0

2001

18.4

2000

22.0

1999

19.7

1998

Did not report

1997

Did not report

1996

12.6

1995

Did not report

1994

19.5

1993

Did not report

1992

Did not report

1991

Did not report

1990

Did not report

The latest year at peak is

2003

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for San Gabriel Valley Newspaper Group, West Covina

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

29.7

74.3

2004

21.9

75.0

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, MediaNews Group (Colo.),

has a companywide, circulation-weighted Diversity Index of 47.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for San Gabriel Valley Newspaper Group, West Covina

This newspaper's Newsroom Diversity Index is 40.

This paper

Peer group

Compare that with 50, which is the median Diversity Index for all newspapers

reporting in this circulation category of 50,001 to 100,000 daily sales.

In that group, this newspaper's Diversity Index ranks 56 out of 90

newspapers reporting in the category of 50,001 to 100,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is El Paso Times, Texas, with a 60 percent non-white staff in a community that is 81.4 percent non-white. Its index is 74.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 98,905 ranks 104 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of San Gabriel Valley Newspaper Group, West Covina

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

57.8

412,242

Black

2.3

16,255

Asian and Pacific Islander

12.9

92,237

Native-American

0.3

2,297

Other non-white

0.1

908

Multi-racial

1.5

10,969

Non-white

75.0

534,908

White

25.0

178,083

Total

712,991

Home county: Los Angeles

Race/ethnicity

% of population

Number of residents

Hispanic

44.6

4,242,213

Black

9.5

901,472

Asian and Pacific Islander

12.1

1,147,834

Native-American

0.3

25,609

Other non-white

0.2

19,935

Multi-racial

2.3

222,661

Non-white

68.9

6,559,724

White

31.1

2,959,614

Total

9,519,338

The home county of this newspaper is Los Angeles.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

San Gabriel Valley Newspaper Group, West Covina

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

91011 / La Canada Flintr / CA / 17.3 mi.

4,034

6,851

58.9

$109,802

28.5

4.8

0.3

0.1

20.3

91706 / Irwindale / CA / 3.6 mi.

3,894

17,235

22.6

$41,621

92.7

78.8

1.4

0.3

11.4

91790 / West Covina / CA / 2.7 mi.

3,872

12,853

30.1

$50,825

75.5

52.6

4.4

0.3

16.1

90601 / Whittier / CA / 9.2 mi.

3,152

11,202

28.1

$52,800

71.0

62.1

0.9

0.4

5.7

90041 / Los Angeles / CA / 16.3 mi.

3,129

9,375

33.4

$48,439

69.6

38.6

2.0

0.4

25.4

91744 / La Puente / CA / 4.7 mi.

3,106

18,468

16.8

$46,792

91.8

81.3

1.9

0.3

7.2

91103 / Pasadena / CA / 14.6 mi.

2,933

8,017

36.6

$34,824

83.8

50.1

26.7

0.2

4.7

91741 / Glendora / CA / 4.1 mi.

2,873

8,730

32.9

$67,419

22.9

14.9

0.8

0.3

4.9

91722 / Covina / CA / 0 mi.

2,633

10,226

25.7

$50,126

66.7

50.1

4.4

0.3

9.7

91773 / San Dimas / CA / 4.6 mi.

2,420

11,602

20.9

$63,526

39.2

23.4

3.2

0.4

9.7

91702 / Azusa / CA / 1.9 mi.

2,414

15,333

15.7

$42,108

77.3

66.0

3.2

0.4

5.8

90660 / Pico Rivera / CA / 12.2 mi.

2,376

16,425

14.5

$41,491

92.3

88.3

0.5

0.3

2.5

91724 / Covina / CA / 2.4 mi.

2,362

8,338

28.3

$59,158

51.9

34.4

3.9

0.5

10.5

91006 / Arcadia / CA / 6.9 mi.

2,233

10,478

21.3

$58,779

58.2

13.0

0.9

0.2

41.5

90042 / Los Angeles / CA / 15.5 mi.

2,199

19,592

11.2

$36,064

87.2

70.2

2.7

0.5

12.2

91016 / Monrovia / CA / 6 mi.

2,181

14,707

14.8

$46,468

53.3

35.3

8.0

0.3

7.1

91745 / La Puente / CA / 7.2 mi.

2,178

16,099

13.5

$59,642

77.8

38.0

1.4

0.3

36.0

91740 / Glendora / CA / 2.7 mi.

2,136

8,316

25.7

$52,696

40.9

28.4

2.0

0.4

7.2

90602 / Whittier / CA / 10.6 mi.

2,083

8,195

25.4

$40,695

74.2

68.4

1.1

0.5

2.7

91010 / Irwindale / CA / 4.3 mi.

2,066

8,098

25.5

$50,634

70.5

47.2

9.8

0.4

10.8

91791 / West Covina / CA / 2.2 mi.

2,057

9,762

21.1

$56,216

68.5

40.2

5.4

0.3

20.0

91723 / Covina / CA / 1.1 mi.

1,984

6,251

31.7

$42,100

56.5

41.4

4.5

0.4

7.7

91101 / Pasadena / CA / 13 mi.

1,976

8,759

22.6

$38,187

59.0

29.2

11.7

0.3

14.6

91024 / Sierra Madre / CA / 9.1 mi.

1,974

4,746

41.6

$65,862

20.3

10.0

1.1

0.2

5.7

91770 / South San Gabrie / CA / 9.8 mi.

1,889

16,112

11.7

$37,896

91.8

42.1

0.5

0.2

47.6

91732 / El Monte / CA / 6.1 mi.

1,869

14,473

12.9

$34,141

91.9

71.5

0.6

0.3

18.5

90606 / Whittier / CA / 11.5 mi.

1,745

8,503

20.5

$44,440

85.9

82.1

1.0

0.3

1.6

90605 / Whittier / CA / 11.2 mi.

1,738

10,132

17.2

$50,630

74.9

69.5

0.9

0.3

2.7

91750 / La Verne / CA / 7.3 mi.

1,723

12,557

13.7

$60,366

36.6

23.5

3.4

0.4

6.8

90301 / Inglewood / CA / 25.4 mi.

1,592

11,981

13.3

$31,306

95.2

57.3

34.3

0.2

1.8

91746 / La Puente / CA / 5.2 mi.

1,571

6,791

23.1

$44,189

92.4

82.5

1.6

0.3

7.2

90604 / Whittier / CA / 12.1 mi.

1,508

11,737

12.8

$49,836

61.7

54.5

1.3

0.3

3.7

90603 / Whittier / CA / 10.9 mi.

1,488

6,732

22.1

$59,328

41.8

34.7

0.5

0.4

4.5

91731 / El Monte / CA / 7.5 mi.

1,474

7,605

19.4

$30,942

92.0

72.7

0.7

0.3

17.2

90631 / La Habra Heights / CA / 10.9 mi.

1,461

21,720

6.7

$50,666

56.0

45.4

1.3

0.3

6.9

91776 / San Gabriel / CA / 10.2 mi.

1,429

11,634

12.3

$38,085

87.9

34.2

1.1

0.3

50.4

91030 / South Pasadena / CA / 13.6 mi.

1,348

10,352

13.0

$55,701

49.1

16.1

2.9

0.1

26.5

91801 / Alhambra / CA / 12.2 mi.

1,216

19,405

6.3

$38,229

85.6

33.1

1.5

0.2

48.6

91733 / South El Monte / CA / 8 mi.

1,162

9,861

11.8

$32,644

95.3

80.1

0.2

14.2

91789 / Walnut / CA / 5.7 mi.

1,125

12,986

8.7

$73,943

78.8

20.0

3.9

0.1

52.0

91754 / Monterey Park / CA / 13.4 mi.

1,078

11,258

9.6

$40,267

92.3

31.3

0.3

0.2

58.6

91007 / Arcadia / CA / 8.2 mi.

1,015

11,368

8.9

$51,255

58.9

10.5

1.2

0.1

44.4

91748 / Rowland Heights / CA / 7.4 mi.

1,005

13,456

7.5

$51,640

84.9

28.4

2.3

0.1

51.6

90638 / Mirada / CA / 13.5 mi.

987

14,815

6.7

$61,724

52.9

33.4

1.8

0.3

15.1

90640 / Montebello / CA / 12.3 mi.

792

18,933

4.2

$38,773

88.9

74.5

0.6

0.2

11.5

91105 / Pasadena / CA / 14.4 mi.

745

4,632

16.1

$83,737

27.2

11.6

3.8

0.2

8.8

91792 / West Covina / CA / 4.2 mi.

735

8,975

8.2

$54,074

88.1

41.9

8.7

0.3

34.3

91775 / San Gabriel / CA / 10 mi.

708

8,321

8.5

$56,657

64.7

22.1

1.3

0.2

38.5

91803 / Alhambra / CA / 13.1 mi.

696

9,693

7.2

$41,303

87.2

39.9

0.9

0.2

44.5

90650 / Norwalk / CA / 15.4 mi.

577

26,860

2.1

$46,012

81.1

62.9

4.4

0.5

11.7

90022 / Los Angeles / CA / 14.2 mi.

535

17,150

3.1

$27,471

97.8

96.3

0.3

0.7

90670 / Santa Fe Springs / CA / 13.7 mi.

533

4,555

11.7

$46,061

79.8

70.1

3.8

0.5

4.0

91765 / Pomona / CA / 7.7 mi.

525

14,662

3.6

$69,848

67.9

17.7

4.9

0.2

42.0

90020 / Sanford / CA / 21.9 mi.

490

16,932

2.9

$24,208

90.3

38.2

6.7

0.2

43.0

90021 / Market / CA / 18.6 mi.

444

1,313

33.8

$13,053

88.3

53.5

26.8

0.9

5.3

91701 / Rancho Cucamonga / CA / 16 mi.

439

12,609

3.5

$66,668

38.0

22.0

5.7

0.3

6.7

90023 / Lugo / CA / 16.6 mi.

405

10,755

3.8

$26,884

98.5

97.2

0.2

0.7

91710 / Chino / CA / 12.8 mi.

386

19,015

2.0

$55,185

61.3

46.4

7.7

0.4

4.8

91001 / Altadena / CA / 14 mi.

353

12,379

2.9

$63,543

66.1

22.4

35.9

0.3

3.6

91768 / Pomona / CA / 7 mi.

252

8,448

3.0

$35,733

80.8

63.7

8.4

0.4

6.6

91780 / Temple City / CA / 8.4 mi.

243

11,247

2.2

$47,575

63.1

22.4

0.9

0.1

37.5

91766 / Pomona / CA / 8.4 mi.

185

16,979

1.1

$41,876

87.1

69.8

6.5

0.3

8.9

90032 / Los Angeles / CA / 14.6 mi.

146

12,596

1.2

$33,445

95.5

80.3

2.1

0.4

11.7

91711 / Claremont / CA / 9.9 mi.

146

11,449

1.3

$66,663

34.9

15.4

4.8

0.2

11.4

90012 / Los Angeles / CA / 18 mi.

139

7,840

1.8

$20,152

86.7

30.1

16.2

0.2

38.9

91767 / Pomona / CA / 8.7 mi.

126

13,049

1.0

$40,057

79.3

58.5

13.6

0.4

4.9

91504 / Burbank / CA / 23.8 mi.

124

9,595

1.3

$55,813

44.1

27.2

1.9

0.2

10.5

91761 / Ontario / CA / 16.3 mi.

14,941

0.6

$49,430

73.3

57.1

8.8

0.3

5.2

91709 / Chino Hills / CA / 11.4 mi.

20,026

0.4

$78,336

56.3

25.7

5.4

0.3

22.0

90240 / Downey / CA / 14.6 mi.

7,860

0.9

$55,492

67.2

53.0

1.7

0.3

10.2

91730 / Rancho Cucamonga / CA / 16.7 mi.

16,665

0.3

$50,047

54.3

35.7

9.6

0.4

5.3

90019 / Rimpau / CA / 23.6 mi.

23,816

0.2

$31,501

91.3

44.1

31.6

0.2

12.7

91763 / Montclair / CA / 11 mi.

9,176

0.5

$40,230

76.4

60.3

5.8

0.4

8.0

91784 / Upland / CA / 12.9 mi.

7,998

0.5

$81,460

29.0

13.3

3.8

0.2

9.1

90018 / Los Angeles / CA / 22.6 mi.

15,215

0.2

$23,797

97.3

49.2

42.6

0.2

3.0

91106 / Pasadena / CA / 12.3 mi.

10,532

0.2

$46,617

54.3

25.5

9.1

0.2

16.0

91108 / San Marino / CA / 11.5 mi.

4,353

0.4

$119,147

54.7

4.4

0.2

0.0

47.7

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