|
| Comparing the racial diversity of the journalists | ||||||||||
| at America's daily newspapers | ||||||||||
| with the communities that they serve | ||||||||||
| Newsroom diversity report for | ||||||||||
| Lodi News-Sentinel | ||||||||||
| Lodi, California | ||||||||||
| From a report for the Knight Foundation | ||||||||||
| by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
| Click here to read the national report or to select another newspaper | ||||||||||
| Year | Non-white % of newsroom staff | 
|
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| 2005 | Did not report | |||||||||
| 2004 | 17.6 | |||||||||
| 2003 | 5.9 | |||||||||
| 2002 | 7.1 | |||||||||
| 2001 | 13.3 | |||||||||
| 2000 | 7.1 | |||||||||
| 1999 | 0.0 | |||||||||
| 1998 | 0.0 | |||||||||
| 1997 | 7.1 | |||||||||
| 1996 | 6.7 | |||||||||
| 1995 | 6.7 | |||||||||
| 1994 | Did not report | |||||||||
| 1993 | 5.6 | |||||||||
| 1992 | 25.0 | |||||||||
| 1991 | 13.3 | |||||||||
| 1990 | Did not report | |||||||||
| The latest year at peak is | 1992 | |||||||||
| See the notes and definitions section below for the sources of these figures. | ||||||||||
| Newsroom Diversity Index | ||||||||||
| for Lodi News-Sentinel | ||||||||||
| Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
| 2005 | N/A | 35.5 | N/A | |||||||
| 2004 | 17.6 | 35.7 | 49 | |||||||
| How the index is calculated | ||||||||||
| The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
| divided by the non-white percentage of residents in the circulation area. | ||||||||||
| (Parity = 100.) | ||||||||||
| See the notes and definitions section below for the sources of these figures. | ||||||||||
| Peer group comparison | ||||||||||
| for Lodi News-Sentinel | ||||||||||
| This paper | ||||||||||
| Peer group | ||||||||||
| The median Diversity Index is 33 for all newspapers | ||||||||||
| reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
| An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Muskogee Daily Phoenix and Times-Democrat, Oklahoma, with a 43.5 percent non-white staff in a community that is 36.9 percent non-white. Its index is 118. | ||||||||||
| FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
| approximately 16,553 ranks 568 out of 1,410 daily newspapers in the US. | ||||||||||
| See the notes and definitions section below for the sources of these figures. | ||||||||||
| Details on race/ethnicity | ||||||||||
| in the circulation area | ||||||||||
| and the home county | ||||||||||
| of Lodi News-Sentinel | ||||||||||
| Circulation area | ||||||||||
| Race/ethnicity | % of population | Number of residents | 
|
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| Hispanic | 27.5 | 28,513 | ||||||||
| Black | 0.6 | 624 | ||||||||
| Asian and Pacific Islander | 4.0 | 4,102 | ||||||||
| Native-American | 0.6 | 634 | ||||||||
| Other non-white | 0.2 | 253 | ||||||||
| Multi-racial | 2.8 | 2,922 | ||||||||
| Non-white | 35.7 | 37,048 | ||||||||
| White | 64.3 | 66,637 | ||||||||
| Total | 103,685 | |||||||||
| Home county: San Joaquin | ||||||||||
| Race/ethnicity | % of population | Number of residents | 
|
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| Hispanic | 30.5 | 172,073 | ||||||||
| Black | 6.4 | 36,139 | ||||||||
| Asian and Pacific Islander | 11.3 | 63,750 | ||||||||
| Native-American | 0.6 | 3,531 | ||||||||
| Other non-white | 0.2 | 1,225 | ||||||||
| Multi-racial | 3.5 | 19,878 | ||||||||
| Non-white | 52.6 | 296,596 | ||||||||
| White | 47.4 | 267,002 | ||||||||
| Total | 563,598 | |||||||||
| The home county of this newspaper is San Joaquin. | ||||||||||
| About this report | ||||||||||
| This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
| every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
| employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
| not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
| That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
| Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
| The full report is at www.powerreporting.com/knight. | ||||||||||
| Notes and definitions | ||||||||||
| 1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
| 2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
| 3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
| 4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
| 5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
| 6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
| 7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
| 8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
| 9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
| 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
| Demographics of ZIP Codes | ||||||||||
| where sales were reported by | ||||||||||
| Lodi News-Sentinel | ||||||||||
| Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
| ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
| Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
| ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
| 95240 / Lodi / CA / 2.8 mi. | 7,806 | 15,685 | 49.8 | $35,749 | 42.8 | 33.7 | 0.5 | 0.6 | 4.7 | |
| 95242 / Lodi / CA / 1.8 mi. | 5,413 | 8,677 | 62.4 | $49,047 | 21.6 | 13.1 | 0.5 | 0.6 | 4.7 | |
| 95632 / Galt / CA / 7.9 mi. | 1,352 | 7,525 | 18.0 | $46,319 | 37.4 | 30.0 | 1.1 | 0.7 | 2.5 | |
| 95220 / Acampo / CA / 4.6 mi. | 971 | 2,175 | 44.6 | $48,830 | 25.7 | 19.1 | 0.6 | 0.6 | 3.1 | |
| 95258 / Woodbridge / CA / 0.1 mi. | 697 | 1,400 | 49.8 | $54,926 | 28.9 | 20.9 | 0.1 | 0.6 | 4.2 | |
| 95237 / Lockeford / CA / 8.1 mi. | 427 | 1,116 | 38.3 | $43,864 | 28.5 | 24.2 | 0.1 | 0.7 | 1.6 | |
| 95212 / Stockton / CA / 8.1 mi. | 104 | 2,572 | 4.0 | $50,316 | 30.6 | 16.8 | 1.5 | 0.7 | 8.4 | |
| 95686 / Thornton / CA / 8.1 mi. | 64 | 443 | 14.4 | $30,469 | 68.2 | 59.3 | 1.6 | 0.6 | 3.5 | |
| 95227 / Clements / CA / 12.5 mi. | 59 | 271 | 21.8 | $46,818 | 15.9 | 12.3 | 0.1 | 0.1 | 1.7 | |
| 95210 / Stockton / CA / 8.1 mi. | 37 | 11,302 | 0.3 | $36,566 | 77.2 | 24.5 | 11.8 | 0.4 | 36.1 | |
| File | ca_lodi_news-sentinel | |||||||||
| Time | 5/19/05 8:58 PM | |||||||||
| Page | 567 | |||||||||
| Member | 102820 | |||||||||