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| Comparing the racial diversity of the journalists | ||||||||||
| at America's daily newspapers | ||||||||||
| with the communities that they serve | ||||||||||
| Newsroom diversity report for | ||||||||||
| Daily News, Red Bluff | ||||||||||
| Red Bluff, California | ||||||||||
| Owner: MediaNews Group (Colo.) | ||||||||||
| From a report for the Knight Foundation | ||||||||||
| by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
| Click here to read the national report or to select another newspaper | ||||||||||
| Year | Non-white % of newsroom staff | |||||||||
| 2005 | 0.0 | |||||||||
| 2004 | 0.0 | |||||||||
| 2003 | 0.0 | |||||||||
| 2002 | 0.0 | |||||||||
| 2001 | 0.0 | |||||||||
| 2000 | 0.0 | |||||||||
| 1999 | 0.0 | |||||||||
| 1998 | 0.0 | |||||||||
| 1997 | Did not report | |||||||||
| 1996 | Did not report | |||||||||
| 1995 | 0.0 | |||||||||
| 1994 | 0.0 | |||||||||
| 1993 | Did not report | |||||||||
| 1992 | 0.0 | |||||||||
| 1991 | Did not report | |||||||||
| 1990 | Did not report | |||||||||
| The latest year at peak is | 2005 | |||||||||
| See the notes and definitions section below for the sources of these figures. | ||||||||||
| Newsroom Diversity Index | ||||||||||
| for Daily News, Red Bluff | ||||||||||
 |
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| Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
| 2005 | 0.0 | 22.5 | 0 | |||||||
| 2004 | 0.0 | 22.5 | 0 | |||||||
| How the index is calculated | ||||||||||
| The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
| divided by the non-white percentage of residents in the circulation area. | ||||||||||
| (Parity = 100.) | ||||||||||
| Company index | ||||||||||
| This newspaper's owner, MediaNews Group (Colo.), | ||||||||||
| has a companywide, circulation-weighted Diversity Index of 47. | ||||||||||
| See the notes and definitions section below for the sources of these figures. | ||||||||||
| Peer group comparison | ||||||||||
| for Daily News, Red Bluff | ||||||||||
 |
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| This newspaper's Newsroom Diversity Index is 0. | This paper | |||||||||
| Peer group | ||||||||||
| Compare that with 0, which is the median Diversity Index for all newspapers | ||||||||||
| reporting in this circulation category of 5,001 to 10,000 daily sales. | ||||||||||
| In that group, this newspaper's Diversity Index ranks 83 out of 211 | ||||||||||
| newspapers reporting in the category of 5,001 to 10,000 daily sales. | ||||||||||
| An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Lake City Reporter, Florida, with a 23.5 percent non-white staff in a community that is 21.4 percent non-white. Its index is 110. | ||||||||||
| FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
| approximately 7,155 ranks 968 out of 1,410 daily newspapers in the US. | ||||||||||
| See the notes and definitions section below for the sources of these figures. | ||||||||||
| Details on race/ethnicity | ||||||||||
| in the circulation area | ||||||||||
| and the home county | ||||||||||
| of Daily News, Red Bluff | ||||||||||
| Circulation area | ||||||||||
| Race/ethnicity | % of population | Number of residents | 
|
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| Hispanic | 16.8 | 8,207 | ||||||||
| Black | 0.4 | 184 | ||||||||
| Asian and Pacific Islander | 0.9 | 437 | ||||||||
| Native-American | 1.8 | 884 | ||||||||
| Other non-white | 0.2 | 89 | ||||||||
| Multi-racial | 2.4 | 1,152 | ||||||||
| Non-white | 22.5 | 10,953 | ||||||||
| White | 77.5 | 37,803 | ||||||||
| Total | 48,756 | |||||||||
| Home county: Tehama | ||||||||||
| Race/ethnicity | % of population | Number of residents | 
|
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| Hispanic | 15.8 | 8,871 | ||||||||
| Black | 0.5 | 279 | ||||||||
| Asian and Pacific Islander | 0.8 | 471 | ||||||||
| Native-American | 1.8 | 1,008 | ||||||||
| Other non-white | 0.2 | 109 | ||||||||
| Multi-racial | 2.4 | 1,329 | ||||||||
| Non-white | 21.5 | 12,067 | ||||||||
| White | 78.5 | 43,972 | ||||||||
| Total | 56,039 | |||||||||
| The home county of this newspaper is Tehama. | ||||||||||
| About this report | ||||||||||
| This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
| every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
| employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
| not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
| That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
| Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
| The full report is at www.powerreporting.com/knight. | ||||||||||
| Notes and definitions | ||||||||||
| 1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
| 2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
| 3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
| 4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
| 5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
| 6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
| 7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
| 8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
| 9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
| 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
| Demographics of ZIP Codes | ||||||||||
| where sales were reported by | ||||||||||
| Daily News, Red Bluff | ||||||||||
| Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
| ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
| Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
| ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
| 96080 / Red Bluff / CA / 0 mi. | 4,994 | 10,337 | 48.3 | $32,095 | 16.6 | 11.0 | 0.4 | 1.8 | 1.2 | |
| 96021 / Corning / CA / 18.8 mi. | 752 | 4,950 | 15.2 | $28,634 | 31.6 | 25.5 | 0.4 | 1.9 | 0.7 | |
| 96055 / Los Molinos / CA / 25.6 mi. | 578 | 1,426 | 40.5 | $30,690 | 21.0 | 17.3 | 0.2 | 1.7 | 0.2 | |
| 96035 / Gerber / CA / 20.1 mi. | 353 | 1,139 | 31.0 | $28,382 | 33.7 | 27.6 | 0.5 | 2.1 | 0.4 | |
| 96022 / Cottonwood / CA / 16.1 mi. | 88 | 4,466 | 2.0 | $38,049 | 13.2 | 6.5 | 0.5 | 2.0 | 1.2 | |
| 96059 / Manton / CA / 46.4 mi. | 58 | 254 | 22.8 | $29,167 | 15.2 | 8.4 | 0.2 | 1.2 | 1.7 | |
| 96090 / Tehama / CA / 23.2 mi. | 53 | 157 | 33.8 | $23,571 | 28.0 | 21.3 | 0.3 | 2.3 | 0.8 | |
| 96092 / Vina / CA / 28.9 mi. | 32 | 149 | 21.5 | $27,308 | 19.8 | 15.2 | 0.0 | 1.8 | 0.2 | |
| File | ca_daily_news__red_bluff | |||||||||
| Time | 5/20/05 11:39 AM | |||||||||
| Page | 967 | |||||||||
| Member | 103730 | |||||||||