Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Chico Enterprise-Record
Chico, California
Owner: MediaNews Group (Colo.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	10.0
2004	3.4
2003	3.8
2002	0.0
2001	3.3
2000	0.0
1999	Did not report
1998	Did not report
1997	Did not report
1996	0.0
1995	Did not report
1994	Did not report
1993	Did not report
1992	4.0
1991	Did not report
1990	Did not report
The latest year at peak is	2005
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Chico Enterprise-Record
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	10.0	23.1	43
2004	3.4	22.5	15
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, MediaNews Group (Colo.),
has a companywide, circulation-weighted Diversity Index of 47.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Chico Enterprise-Record
This newspaper's Newsroom Diversity Index is 43.				This paper
				Peer group
Compare that with 44, which is the median Diversity Index for all newspapers
reporting in this circulation category of 25,001 to 50,000 daily sales.
In that group, this newspaper's Diversity Index ranks 72 out of 140
newspapers reporting in the category of 25,001 to 50,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Jackson Sun, Tennessee, with a 37.5 percent non-white staff in a community that is 24.7 percent non-white. Its index is 152.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 33,550 ranks 306 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Chico Enterprise-Record
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	13.5	33,323
Black	1.1	2,820
Asian and Pacific Islander	3.2	7,908
Native-American	1.6	3,928
Other non-white	0.2	550
Multi-racial	2.8	6,852
Non-white	22.5	55,381
White	77.5	190,917
Total		246,298
	Home county:  Butte
Race/ethnicity	% of population	Number of residents
Hispanic	10.5	21,339
Black	1.3	2,699
Asian and Pacific Islander	3.4	6,949
Native-American	1.6	3,295
Other non-white	0.2	435
Multi-racial	2.9	5,890
Non-white	20.0	40,607
White	80.0	162,564
Total		203,171
The home county of this newspaper is Butte.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Chico Enterprise-Record
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
95926 / Chico / CA / 2.1 mi.	6,448	14,485	44.5	$28,831	19.6	10.0	1.9	0.9	3.7
95928 / Dayton / CA / 1.7 mi.	6,429	12,575	51.1	$30,536	24.1	13.5	1.7	1.4	4.4
95973 / Richardson Sprin / CA / 1.4 mi.	4,526	10,662	42.4	$41,111	17.9	10.7	1.0	1.0	2.2
95969 / Paradise / CA / 10.3 mi.	4,192	12,346	34.0	$31,826	9.0	4.3	0.2	1.0	1.0
95966 / Oroville / CA / 23.6 mi.	3,429	10,811	31.7	$31,814	22.9	8.4	2.3	3.4	5.3
95965 / Yankee Hill / CA / 17.4 mi.	3,160	6,468	48.9	$24,523	25.6	8.8	2.1	3.2	7.0
95963 / Orland / CA / 18.9 mi.	1,295	4,893	26.5	$31,575	33.6	29.0	0.2	1.1	1.2
95988 / Willows / CA / 24.2 mi.	703	3,109	22.6	$32,586	33.4	20.4	0.6	1.6	7.7
95938 / Durham / CA / 7.2 mi.	593	1,280	46.3	$51,290	12.0	9.2	0.1	0.7	0.5
95948 / Manzanita / CA / 26 mi.	576	3,315	17.4	$30,354	40.9	33.7	0.2	1.1	3.3
96021 / Corning / CA / 21.9 mi.	549	4,950	11.1	$28,634	31.6	25.5	0.4	1.9	0.7
95951 / Mills Orchard / CA / 10 mi.	295	535	55.1	$34,012	78.7	76.9	0.3	0.4	0.3
95916 / Brush Creek / CA / 22.2 mi.	249	534	46.6	$29,883	18.7	4.9	0.4	5.1	0.6
96055 / Los Molinos / CA / 24.4 mi.	240	1,426	16.8	$30,690	21.0	17.3	0.2	1.7	0.2
95942 / Forest Ranch / CA / 15.2 mi.	200	559	35.8	$55,875	8.5	3.5	0.3	0.6	1.0
95943 / Ordbend / CA / 14.4 mi.	184	454	40.5	$34,181	38.7	35.0	0.1	0.5	1.0
95968 / Palermo / CA / 24 mi.	177	402	44.0	$31,168	32.6	20.5	0.3	4.3	3.5
96092 / Vina / CA / 15.5 mi.	78	149	52.3	$27,308	19.8	15.2	0.0	1.8	0.2
95970 / Princeton / CA / 24.4 mi.	66	181	36.5	$40,417	25.6	16.8	0.0	4.7	3.1
95954 / Paradise Pines / CA / 11.9 mi.	50	4,614	1.1	$32,813	8.8	4.8	0.3	0.9	0.7
95917 / Biggs / CA / 22.4 mi.	42	1,047	4.0	$36,950	26.5	22.2	0.3	1.3	0.7
95914 / Bangor / CA / 30.5 mi.	22	258	8.5	$26,667	18.9	6.2	2.1	3.3	0.7
File	ca_chico_enterprise-record
Time	5/21/05 12:12 AM
Page	306
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