Comparing the racial diversity of the journalists
at America's daily newspapers
with the communities that they serve
Newsroom diversity report for
Auburn Journal
Auburn, California
Owner: Brehm Communications (Calif.)
From a report for the Knight Foundation
by Bill Dedman and Stephen K. Doig, June 2005
Click here to read the national report or to select another newspaper
Year	Non-white % of newsroom staff
2005	0.0
2004	5.6
2003	0.0
2002	0.0
2001	6.7
2000	6.7
1999	17.6
1998	18.8
1997	Did not report
1996	Did not report
1995	0.0
1994	0.0
1993	0.0
1992	5.9
1991	Did not report
1990	Did not report
The latest year at peak is	1998
See the notes and definitions section below for the sources of these figures.
Newsroom Diversity Index
for Auburn Journal
Year	Non-white % of newsroom staff	Non-white % of circulation area	Newsroom Diversity Index (parity=100)
2005	0.0	10.5	0
2004	5.6	10.5	53
How the index is calculated
The Newsroom Diversity Index is the non-white percentage of the newsroom staff
divided by the non-white percentage of residents in the circulation area.
(Parity = 100.)
Company index
This newspaper's owner, Brehm Communications (Calif.),
has a companywide, circulation-weighted Diversity Index of 118.
See the notes and definitions section below for the sources of these figures.
Peer group comparison
for Auburn Journal
This newspaper's Newsroom Diversity Index is 0.				This paper
				Peer group
Compare that with 33, which is the median Diversity Index for all newspapers
reporting in this circulation category of 10,001 to 25,000 daily sales.
In that group, this newspaper's Diversity Index ranks 159 out of 259
newspapers reporting in the category of 10,001 to 25,000 daily sales.
An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Herald, Sharon, Pennsylvania, with a 8 percent non-white staff in a community that is 7.3 percent non-white. Its index is 110.
FYI, in circulation, this newspaper's average weekday circulation of
approximately 11,569 ranks 721 out of 1,410 daily newspapers in the US.
See the notes and definitions section below for the sources of these figures.
Details on race/ethnicity
in the circulation area
and the home county
of Auburn Journal
	Circulation area
Race/ethnicity	% of population	Number of residents
Hispanic	5.7	4,351
Black	0.4	301
Asian and Pacific Islander	1.4	1,023
Native-American	0.8	633
Other non-white	0.1	98
Multi-racial	2.1	1,571
Non-white	10.5	7,977
White	89.5	67,859
Total		75,836
	Home county:  Placer
Race/ethnicity	% of population	Number of residents
Hispanic	9.7	24,019
Black	0.8	1,896
Asian and Pacific Islander	3.0	7,472
Native-American	0.7	1,687
Other non-white	0.1	336
Multi-racial	2.3	5,753
Non-white	16.6	41,163
White	83.4	207,236
Total		248,399
The home county of this newspaper is Placer.
About this report
This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that
every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to
employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does
not disclose how closely that employment mirrors the newspaper's circulation area.
That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and
Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.
The full report is at www.powerreporting.com/knight.
Notes and definitions
1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.
2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.
3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.
4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.
5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.
6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.
7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.
8. Source for the demographics of residents of that circulation area: US Census 2000.
9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.
10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.
Demographics of ZIP Codes
where sales were reported by
Auburn Journal
Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a
ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.
Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.
ZIP / City / State / Approx. distance in miles from the newspaper's home office	Weekday sales	Households	Penetration % (daily sales per 100 households)	Median household income	Non-white % of population	Hispanic % of population	Black % of population	Native % of population	Asian % of population
95603 / Auburn / CA / 0 mi.	4,889	10,322	47.4	$48,520	11.4	6.6	0.4	0.9	1.6
95602 / Auburn / CA / 5.6 mi.	2,044	6,724	30.4	$47,856	10.2	5.7	0.5	0.8	1.3
95713 / Colfax / CA / 15.7 mi.	834	3,256	25.6	$47,467	10.2	5.5	0.5	0.7	0.9
95658 / Newcastle / CA / 3.9 mi.	790	2,340	33.8	$60,208	11.9	4.9	0.2	0.6	2.4
95631 / Foresthill / CA / 30.2 mi.	620	2,168	28.6	$51,000	10.2	5.0	0.5	1.8	0.6
95722 / Meadow Vista / CA / 7.4 mi.	535	1,354	39.5	$60,868	7.1	3.9	0.1	0.6	0.7
95650 / Loomis / CA / 8 mi.	394	3,998	9.9	$65,327	13.9	6.7	0.3	0.8	3.0
95614 / Cool / CA / 5.9 mi.	310	1,335	23.2	$65,625	8.3	5.3	0.3	0.3	0.8
95703 / Applegate / CA / 7.5 mi.	214	600	35.7	$57,992	12.2	7.4	0.3	1.1	0.9
95648 / Lincoln / CA / 12.3 mi.	200	5,314	3.8	$50,638	25.8	21.0	0.4	0.9	1.2
95677 / Rocklin / CA / 11.3 mi.	186	8,223	2.3	$54,111	15.2	7.8	0.7	0.8	3.2
95663 / Penryn / CA / 6.5 mi.	154	738	20.9	$60,560	11.9	5.6	0.3	0.5	3.2
95945 / Grass Valley / CA / 23.1 mi.	75	10,177	0.7	$33,629	9.9	5.4	0.2	0.9	0.9
95949 / Grass Valley / CA / 13 mi.	69	7,060	1.0	$50,816	7.6	4.0	0.2	0.6	0.7
95701 / Alta / CA / 29.4 mi.	64	271	23.6	$46,250	8.1	6.3	0.1	0.4	0.3
95635 / Greenwood / CA / 10.1 mi.	39	415	9.4	$48,194	8.5	4.6	0.8	0.8	1.0
95664 / Pilot Hill / CA / 7.5 mi.	39	412	9.5	$42,467	10.9	4.8	0.4	0.8	2.3
95714 / Dutch Flat / CA / 24.1 mi.	34	142	23.9	$58,750	9.9	3.3	0.3	1.8	1.2
95634 / Georgetown / CA / 19.7 mi.	29	1,034	2.8	$41,004	9.8	4.7	1.8	0.8	0.8
95678 / Roseville / CA / 14.6 mi.	27	11,771	0.2	$49,615	26.4	18.0	1.2	0.7	3.8
95717 / Gold Run / CA / 21.5 mi.	24	166	14.5	$31,607	5.9	3.5	0.7	0.0	0.5
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