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| Comparing the racial diversity of the journalists | ||||||||||
| at America's daily newspapers | ||||||||||
| with the communities that they serve | ||||||||||
| Newsroom diversity report for | ||||||||||
| Arizona Daily Sun, Flagstaff | ||||||||||
| Flagstaff, Arizona | ||||||||||
| Owner: Pulitzer (Mo.) | ||||||||||
| From a report for the Knight Foundation | ||||||||||
| by Bill Dedman and Stephen K. Doig, June 2005 | ||||||||||
| Click here to read the national report or to select another newspaper | ||||||||||
| Year | Non-white % of newsroom staff | 
|
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| 2005 | Did not report | |||||||||
| 2004 | 0.0 | |||||||||
| 2003 | 7.7 | |||||||||
| 2002 | Did not report | |||||||||
| 2001 | 0.0 | |||||||||
| 2000 | 0.0 | |||||||||
| 1999 | 15.4 | |||||||||
| 1998 | 14.3 | |||||||||
| 1997 | 12.5 | |||||||||
| 1996 | Did not report | |||||||||
| 1995 | 0.0 | |||||||||
| 1994 | 7.1 | |||||||||
| 1993 | 10.0 | |||||||||
| 1992 | 6.3 | |||||||||
| 1991 | 0.0 | |||||||||
| 1990 | Did not report | |||||||||
| The latest year at peak is | 1999 | |||||||||
| See the notes and definitions section below for the sources of these figures. | ||||||||||
| Newsroom Diversity Index | ||||||||||
| for Arizona Daily Sun, Flagstaff | ||||||||||
| Year | Non-white % of newsroom staff | Non-white % of circulation area | Newsroom Diversity Index (parity=100) | |||||||
| 2005 | N/A | 38.3 | N/A | |||||||
| 2004 | 0.0 | 38.3 | 0 | |||||||
| How the index is calculated | ||||||||||
| The Newsroom Diversity Index is the non-white percentage of the newsroom staff | ||||||||||
| divided by the non-white percentage of residents in the circulation area. | ||||||||||
| (Parity = 100.) | ||||||||||
| Company index | ||||||||||
| This newspaper's owner, Pulitzer (Mo.), | ||||||||||
| has a companywide, circulation-weighted Diversity Index of 59. | ||||||||||
| See the notes and definitions section below for the sources of these figures. | ||||||||||
| Peer group comparison | ||||||||||
| for Arizona Daily Sun, Flagstaff | ||||||||||
| This paper | ||||||||||
| Peer group | ||||||||||
| The median Diversity Index is 33 for all newspapers | ||||||||||
| reporting in this circulation category of 10,001 to 25,000 daily sales. | ||||||||||
| An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Muskogee Daily Phoenix and Times-Democrat, Oklahoma, with a 43.5 percent non-white staff in a community that is 36.9 percent non-white. Its index is 118. | ||||||||||
| FYI, in circulation, this newspaper's average weekday circulation of | ||||||||||
| approximately 11,462 ranks 723 out of 1,410 daily newspapers in the US. | ||||||||||
| See the notes and definitions section below for the sources of these figures. | ||||||||||
| Details on race/ethnicity | ||||||||||
| in the circulation area | ||||||||||
| and the home county | ||||||||||
| of Arizona Daily Sun, Flagstaff | ||||||||||
| Circulation area | ||||||||||
| Race/ethnicity | % of population | Number of residents | 
|
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| Hispanic | 13.1 | 11,996 | ||||||||
| Black | 1.2 | 1,087 | ||||||||
| Asian and Pacific Islander | 1.0 | 885 | ||||||||
| Native-American | 21.3 | 19,477 | ||||||||
| Other non-white | 0.1 | 127 | ||||||||
| Multi-racial | 1.6 | 1,498 | ||||||||
| Non-white | 38.3 | 35,070 | ||||||||
| White | 61.7 | 56,541 | ||||||||
| Total | 91,611 | |||||||||
| Home county: Coconino | ||||||||||
| Race/ethnicity | % of population | Number of residents | 
|
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| Hispanic | 10.9 | 12,727 | ||||||||
| Black | 1.0 | 1,150 | ||||||||
| Asian and Pacific Islander | 0.9 | 996 | ||||||||
| Native-American | 28.0 | 32,557 | ||||||||
| Other non-white | 0.1 | 128 | ||||||||
| Multi-racial | 1.5 | 1,793 | ||||||||
| Non-white | 42.4 | 49,351 | ||||||||
| White | 57.6 | 66,969 | ||||||||
| Total | 116,320 | |||||||||
| The home county of this newspaper is Coconino. | ||||||||||
| About this report | ||||||||||
| This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that | ||||||||||
| every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to | ||||||||||
| employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does | ||||||||||
| not disclose how closely that employment mirrors the newspaper's circulation area. | ||||||||||
| That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and | ||||||||||
| Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population. | ||||||||||
| The full report is at www.powerreporting.com/knight. | ||||||||||
| Notes and definitions | ||||||||||
| 1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100. | ||||||||||
| 2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year. | ||||||||||
| 3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers. | ||||||||||
| 4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category. | ||||||||||
| 5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available. | ||||||||||
| 6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates. | ||||||||||
| 7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area. | ||||||||||
| 8. Source for the demographics of residents of that circulation area: US Census 2000. | ||||||||||
| 9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004. | ||||||||||
| 10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year. | ||||||||||
| Demographics of ZIP Codes | ||||||||||
| where sales were reported by | ||||||||||
| Arizona Daily Sun, Flagstaff | ||||||||||
| Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a | ||||||||||
| ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information. | ||||||||||
| Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here. | ||||||||||
| ZIP / City / State / Approx. distance in miles from the newspaper's home office | Weekday sales | Households | Penetration % (daily sales per 100 households) | Median household income | Non-white % of population |
Hispanic % of population |
Black % of population |
Native % of population |
Asian % of population |
|
| 86004 / Flagstaff / AZ / 22.3 mi. | 5,210 | 12,318 | 42.3 | $45,321 | 34.6 | 16.5 | 1.1 | 13.8 | 0.9 | |
| 86001 / Flagstaff / AZ / 0 mi. | 4,685 | 12,803 | 36.6 | $36,113 | 24.0 | 12.2 | 1.6 | 7.3 | 1.4 | |
| 86045 / Tuba City / AZ / 57.3 mi. | 274 | 2,649 | 10.3 | $36,192 | 95.7 | 2.1 | 0.1 | 92.2 | 0.2 | |
| 86046 / Williams / AZ / 52.6 mi. | 244 | 1,932 | 12.6 | $33,772 | 31.4 | 25.0 | 1.9 | 2.0 | 1.0 | |
| 86040 / Page / AZ / 116.8 mi. | 211 | 3,204 | 6.6 | $42,794 | 52.3 | 3.4 | 0.3 | 46.2 | 0.6 | |
| 86047 / Winslow / AZ / 73.3 mi. | 205 | 4,020 | 5.1 | $27,981 | 68.0 | 20.6 | 3.3 | 41.5 | 0.8 | |
| 86017 / Munds Park / AZ / 17.4 mi. | 124 | 595 | 20.8 | $41,886 | 8.5 | 5.7 | 0.3 | 0.8 | 0.2 | |
| 86336 / Sedona / AZ / 40.7 mi. | 107 | 5,523 | 1.9 | $41,966 | 11.9 | 8.8 | 0.5 | 0.4 | 1.0 | |
| 86023 / Grand Canyon / AZ / 65.6 mi. | 103 | 1,013 | 10.2 | $41,225 | 35.9 | 15.1 | 1.2 | 17.2 | 0.8 | |
| 86018 / Parks / AZ / 17 mi. | 61 | 403 | 15.1 | $40,398 | 9.0 | 5.3 | 0.3 | 0.3 | 0.6 | |
| 86020 / Cameron / AZ / 49.5 mi. | 60 | 568 | 10.6 | $20,625 | 98.4 | 3.0 | 0.1 | 93.9 | 0.1 | |
| File | az_arizona_daily_sun__flagstaff | |||||||||
| Time | 5/20/05 1:11 AM | |||||||||
| Page | 722 | |||||||||
| Member | 100580 | |||||||||