The Morning News, Springdale... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The Morning News, Springdale

Springdale, Arkansas

Owner: Stephens Media Group (Donrey) (Nev.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

2.5

2004

Did not report

2003

Did not report

2002

1.6

2001

4.0

2000

3.8

1999

2.1

1998

2.6

1997

4.8

1996

Did not report

1995

Did not report

1994

0.0

1993

0.0

1992

0.0

1991

0.0

1990

0.0

The latest year at peak is

1997

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The Morning News, Springdale

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

2.5

14.0

2004

N/A

14.0

N/A

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Stephens Media Group (Donrey) (Nev.),

has a companywide, circulation-weighted Diversity Index of 37.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The Morning News, Springdale

This newspaper's Newsroom Diversity Index is 18.

This paper

Peer group

Compare that with 44, which is the median Diversity Index for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

In that group, this newspaper's Diversity Index ranks 116 out of 140

newspapers reporting in the category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Herald & Review, Decatur, Illinois, with a 11.1 percent non-white staff in a community that is 11 percent non-white. Its index is 101.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 37,669 ranks 274 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The Morning News, Springdale

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

8.4

28,065

Black

1.2

3,967

Asian and Pacific Islander

1.5

5,058

Native-American

1.3

4,419

Other non-white

0.1

172

Multi-racial

1.5

5,087

Non-white

14.0

46,768

White

86.0

286,737

Total

333,505

Home county: Washington

Race/ethnicity

% of population

Number of residents

Hispanic

8.2

12,932

Black

2.2

3,408

Asian and Pacific Islander

2.0

3,216

Native-American

1.2

1,839

Other non-white

0.1

114

Multi-racial

1.8

2,838

Non-white

15.4

24,347

White

84.6

133,368

Total

157,715

The home county of this newspaper is Washington.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The Morning News, Springdale

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

72756 / Rogers / AR / 9 mi.

5,155

13,596

37.9

$37,435

21.0

16.9

0.3

1.0

1.6

72764 / Springdale / AR / 2.5 mi.

4,535

11,339

40.0

$34,166

27.7

21.2

0.7

0.9

3.2

72762 / Springdale / AR / 3.4 mi.

4,061

9,252

43.9

$43,574

14.4

9.8

0.4

0.8

2.1

72712 / Bentonville / AR / 12.8 mi.

2,825

9,211

30.7

$39,442

10.8

5.3

0.7

1.3

2.1

72758 / Rogers / AR / 8.7 mi.

2,529

6,546

38.6

$44,149

16.2

13.2

0.3

0.8

1.0

72701 / Univ of Ark at F / AR / 8.9 mi.

2,480

13,255

18.7

$31,096

15.0

4.5

4.4

1.3

2.7

72703 / Fayetteville / AR / 6.8 mi.

2,239

11,172

20.0

$33,396

13.1

4.1

1.0

2.2

72714 / Bella Vista / AR / 18.9 mi.

1,240

4,426

28.0

$43,993

2.9

1.1

0.2

0.6

0.3

72745 / Lowell / AR / 4.4 mi.

1,189

3,591

33.1

$45,910

10.7

5.6

0.7

0.9

2.1

72704 / Wheeler / AR / 9.2 mi.

1,081

5,184

20.9

$37,752

12.0

3.5

3.6

1.2

1.3

72761 / Siloam Springs / AR / 22.8 mi.

1,006

5,778

17.4

$35,900

17.5

10.6

0.2

3.8

0.7

72740 / Huntsville / AR / 20.4 mi.

988

3,067

32.2

$29,282

7.2

4.4

0.1

1.4

0.1

72715 / The Highlands / AR / 20.2 mi.

926

3,156

29.3

$44,783

2.2

0.8

0.2

0.5

0.2

72732 / Garfield / AR / 16 mi.

566

1,716

33.0

$37,647

6.4

3.2

0.0

1.8

0.2

72751 / Pea Ridge / AR / 16.3 mi.

476

1,535

31.0

$36,795

3.8

1.4

0.1

1.1

0.3

72730 / Farmington / AR / 12.1 mi.

456

2,171

21.0

$40,170

6.4

2.3

0.4

1.3

0.3

72734 / Springtown / AR / 20.5 mi.

420

2,478

16.9

$34,210

10.5

3.7

0.1

3.9

0.2

72736 / Gravette / AR / 23.1 mi.

418

1,853

22.6

$34,325

8.3

2.6

0.1

2.7

0.2

72753 / Prairie Grove / AR / 18 mi.

412

2,355

17.5

$36,016

6.0

2.0

0.2

1.7

0.3

72632 / Eureka Springs / AR / 24.7 mi.

345

1,933

17.8

$27,250

6.8

3.4

0.1

0.8

0.6

72774 / West Fork / AR / 17.7 mi.

269

1,967

13.7

$35,519

5.0

1.9

0.2

1.0

0.4

72616 / Urbanette / AR / 30 mi.

262

3,712

7.1

$27,300

12.8

10.7

0.0

0.7

0.4

72744 / Lincoln / AR / 22.6 mi.

259

1,769

14.6

$29,633

8.7

4.1

0.0

2.5

0.3

72727 / Elkins / AR / 10.8 mi.

252

1,675

15.0

$32,075

5.0

2.0

0.5

1.2

0.1

72719 / Centerton / AR / 15.9 mi.

213

840

25.4

$46,250

6.6

3.7

0.1

1.0

0.2

72638 / Rule / AR / 35.9 mi.

207

2,478

8.4

$28,490

20.6

17.9

0.2

1.0

0.5

72722 / Decatur / AR / 19.8 mi.

205

924

22.2

$34,682

15.9

9.5

0.0

3.7

0.3

72631 / Holiday Island / AR / 23.1 mi.

187

1,566

11.9

$31,711

3.5

1.2

0.2

0.9

0.4

72738 / Hindsville / AR / 12.7 mi.

168

818

20.5

$34,583

3.1

1.7

0.3

0.5

0.1

64854 / Noel / MO / 29.9 mi.

141

1,446

9.8

$28,346

35.4

31.0

0.1

2.0

0.1

64856 / Pineville / MO / 27.1 mi.

129

1,466

8.8

$27,457

4.5

1.1

0.1

1.9

0.1

72718 / Cave Springs / AR / 7.4 mi.

359

24.2

$39,107

9.3

3.3

0.5

4.0

0.0

65772 / Washburn / MO / 33.1 mi.

860

7.6

$27,824

3.5

1.1

0.2

1.0

0.2

74965 / Westville / OK / 27.9 mi.

1,810

3.4

$27,074

39.0

3.2

0.1

26.9

0.1

64831 / Anderson / MO / 34.3 mi.

2,219

2.7

$29,839

10.4

3.6

0.3

2.8

0.1

74338 / Colcord / OK / 29.8 mi.

1,674

3.2

$26,583

33.5

1.8

0.1

23.7

0.1

72959 / Winslow / AR / 24.7 mi.

1,045

5.0

$28,949

5.6

0.8

0.4

1.4

0.4

72768 / Sulphur Springs / AR / 26 mi.

547

9.0

$31,719

15.9

9.7

1.0

2.9

0.3

72739 / Hiwasse / AR / 21.6 mi.

219

16.4

$32,917

5.4

1.9

0.0

2.9

0.0

64843 / Goodman / MO / 38.4 mi.

1,194

2.0

$26,549

8.8

1.3

0.2

3.0

1.0

72769 / Summers / AR / 23.5 mi.

342

7.0

$28,988

10.3

3.3

0.1

4.9

0.4

65745 / Seligman / MO / 23 mi.

871

1.0

$28,066

6.4

2.8

0.0

1.7

0.2

72717 / Canehill / AR / 23.5 mi.

315

1.9

$28,864

5.8

1.2

0.2

3.1

0.0

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