The Daily Mountain Eagle, Jasper... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The Daily Mountain Eagle, Jasper

Jasper, Alabama

Owner: Cleveland Newspapers (Tenn.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

0.0

2004

0.0

2003

Did not report

2002

Did not report

2001

Did not report

2000

0.0

1999

0.0

1998

Did not report

1997

Did not report

1996

Did not report

1995

Did not report

1994

Did not report

1993

Did not report

1992

0.0

1991

Did not report

1990

Did not report

The latest year at peak is

2005

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The Daily Mountain Eagle, Jasper

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

0.0

8.7

2004

0.0

8.7

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Cleveland Newspapers (Tenn.),

has a companywide, circulation-weighted Diversity Index of 6.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The Daily Mountain Eagle, Jasper

This newspaper's Newsroom Diversity Index is 0.

This paper

Peer group

Compare that with 33, which is the median Diversity Index for all newspapers

reporting in this circulation category of 10,001 to 25,000 daily sales.

In that group, this newspaper's Diversity Index ranks 159 out of 259

newspapers reporting in the category of 10,001 to 25,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Herald, Sharon, Pennsylvania, with a 8 percent non-white staff in a community that is 7.3 percent non-white. Its index is 110.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 11,026 ranks 743 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The Daily Mountain Eagle, Jasper

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

0.8

474

Black

6.7

3,859

Asian and Pacific Islander

0.1

Native-American

0.3

149

Other non-white

0.0

Multi-racial

0.8

477

Non-white

8.7

5,052

White

91.3

52,769

Total

57,821

Home county: Walker

Race/ethnicity

% of population

Number of residents

Hispanic

0.9

607

Black

6.1

4,323

Asian and Pacific Islander

0.2

153

Native-American

0.3

197

Other non-white

0.0

Multi-racial

0.8

560

Non-white

8.3

5,858

White

91.7

64,855

Total

70,713

The home county of this newspaper is Walker.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The Daily Mountain Eagle, Jasper

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

35501 / Jasper / AL / 0 mi.

6,169

4,835

127.6

$26,804

19.3

1.6

16.4

0.3

35578 / Nauvoo / AL / 12.3 mi.

729

2,289

31.8

$26,385

1.5

0.5

0.1

0.2

0.1

35550 / Cordova / AL / 10.1 mi.

728

2,527

28.8

$23,064

9.8

1.0

7.7

0.3

0.1

35549 / Carbon Hill / AL / 19.4 mi.

722

1,871

38.6

$23,623

5.7

0.7

4.1

0.1

0.0

35580 / Parrish / AL / 12.8 mi.

701

1,814

38.6

$30,227

10.3

0.5

8.5

0.4

0.0

35579 / Oakman / AL / 17 mi.

461

1,307

35.3

$27,036

8.2

0.6

6.6

0.2

35148 / Sumiton / AL / 13.4 mi.

406

1,360

29.9

$26,957

5.9

0.6

3.2

0.4

0.1

35541 / Arley / AL / 11.4 mi.

366

1,422

25.7

$29,613

1.7

1.0

0.0

0.3

0.0

35062 / Dora / AL / 14.8 mi.

317

2,900

10.9

$32,349

5.8

0.3

3.3

0.4

0.1

35063 / Empire / AL / 12.9 mi.

170

1,304

13.0

$26,360

3.0

0.4

1.8

0.2

35587 / Townley / AL / 12.9 mi.

141

433

32.6

$28,000

1.1

0.4

0.0

0.4

35553 / Double Springs / AL / 18.9 mi.

135

1,918

7.0

$28,078

2.2

0.9

0.1

0.4

0.1

35575 / Lynn / AL / 20.2 mi.

130

471

27.6

$31,336

1.4

0.4

0.1

0.2

35554 / Eldridge / AL / 22.3 mi.

127

542

23.4

$26,929

4.9

1.4

2.6

0.2

0.0

35130 / Quinton / AL / 18.1 mi.

109

1,603

6.8

$30,951

11.6

0.5

8.9

0.7

0.1

35584 / Sipsey / AL / 9.7 mi.

107

161

66.5

$24,250

50.1

0.2

49.4

0.2

0.0

35546 / Berry / AL / 25.4 mi.

1,482

5.3

$27,061

4.8

1.1

2.7

0.2

0.0

File

al_the_daily_mountain_eagle__jasper

Time

5/20/05 12:48 AM

Page

742

Member

100370