The Anniston Star... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

The Anniston Star

Anniston, Alabama

Owner: Consolidated Publishing (Ala.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

Did not report

2004

Did not report

2003

11.1

2002

5.0

2001

Did not report

2000

10.5

1999

12.0

1998

8.1

1997

5.1

1996

7.3

1995

Did not report

1994

6.8

1993

10.0

1992

8.5

1991

10.5

1990

14.3

The latest year at peak is

1990

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for The Anniston Star

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

N/A

20.7

N/A

2004

N/A

21.7

N/A

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, Consolidated Publishing (Ala.),

has a companywide, circulation-weighted Diversity Index of 0.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for The Anniston Star

This paper

Peer group

The median Diversity Index is 44 for all newspapers

reporting in this circulation category of 25,001 to 50,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is The Jackson Sun, Tennessee, with a 37.5 percent non-white staff in a community that is 24.7 percent non-white. Its index is 152.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 25,310 ranks 392 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of The Anniston Star

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

1.5

2,490

Black

18.6

31,116

Asian and Pacific Islander

0.5

795

Native-American

0.3

540

Other non-white

0.1

105

Multi-racial

0.8

1,333

Non-white

21.7

36,379

White

78.3

131,228

Total

167,607

Home county: Calhoun

Race/ethnicity

% of population

Number of residents

Hispanic

1.6

1,753

Black

18.5

20,725

Asian and Pacific Islander

0.6

699

Native-American

0.4

427

Other non-white

0.1

Multi-racial

0.9

962

Non-white

22.0

24,651

White

78.0

87,598

Total

112,249

The home county of this newspaper is Calhoun.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

The Anniston Star

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

36201 / Anniston / AL / 4.7 mi.

3,796

8,924

42.5

$20,838

48.6

1.2

45.8

0.4

0.2

36207 / Anniston / AL / 7 mi.

3,505

7,580

46.2

$36,705

20.5

1.4

17.5

0.3

0.8

36203 / Oxford / AL / 7.7 mi.

3,300

6,526

50.6

$38,267

16.4

3.0

11.6

0.3

0.7

36265 / Jacksonville / AL / 9 mi.

2,589

6,240

41.5

$29,541

17.4

1.6

13.3

0.4

1.0

36206 / Anniston / AL / 2.4 mi.

2,279

4,827

47.2

$36,167

21.6

1.9

17.2

0.4

1.1

36272 / Piedmont / AL / 18.2 mi.

1,429

5,707

25.0

$28,968

7.6

0.9

5.4

0.3

0.1

36264 / Hollis Crossroads / AL / 16.4 mi.

1,061

3,419

31.0

$29,612

10.0

2.2

6.7

0.3

0.2

36277 / Weaver / AL / 3.9 mi.

790

2,007

39.4

$37,524

13.6

1.6

8.1

0.4

1.9

36250 / Alexandria / AL / 3.3 mi.

740

1,539

48.1

$41,126

6.8

0.6

5.0

0.3

0.5

36271 / Ohatchee / AL / 8.6 mi.

653

2,181

29.9

$34,653

7.0

0.6

4.7

0.6

0.1

36266 / Watts Mill / AL / 29.9 mi.

555

2,230

24.9

$25,876

24.1

2.0

20.8

0.3

0.2

36260 / Eastaboga / AL / 9.1 mi.

509

1,749

29.1

$35,280

13.8

1.0

11.2

0.5

0.1

36274 / Rock Mills / AL / 45.3 mi.

464

4,447

10.4

$29,943

31.0

0.9

29.2

0.1

0.3

35160 / Talladega / AL / 21.5 mi.

447

10,157

4.4

$30,696

42.4

1.5

39.9

0.2

36278 / Wedowee / AL / 32.1 mi.

409

1,375

29.7

$26,510

25.1

0.9

23.2

0.1

0.2

35096 / Lincoln / AL / 15.8 mi.

370

2,622

14.1

$33,838

25.5

0.8

23.6

0.2

0.1

36251 / Idaho / AL / 28.7 mi.

364

2,080

17.5

$28,292

16.3

2.5

12.8

0.3

0.1

36268 / Munford / AL / 13.2 mi.

358

2,124

16.9

$36,978

22.7

0.5

20.8

0.3

0.1

36280 / Woodland / AL / 36.6 mi.

262

1,130

23.2

$31,541

9.3

1.5

7.2

0.1

0.0

36279 / Wellington / AL / 9.6 mi.

261

997

26.2

$33,207

4.8

0.7

3.0

0.5

0.2

35960 / Centre / AL / 30.1 mi.

199

3,890

5.1

$30,227

9.3

0.7

7.4

0.3

0.2

36258 / Fishhead / AL / 19.7 mi.

184

639

28.8

$34,063

6.7

1.8

3.2

0.8

0.1

36273 / Ranburne / AL / 27.2 mi.

154

1,060

14.5

$31,343

1.4

0.8

0.0

0.3

0.1

36276 / Wadley / AL / 41.8 mi.

114

999

11.4

$26,685

28.0

1.5

25.5

0.2

0.1

36262 / Fruithurst / AL / 23.9 mi.

103

471

21.9

$31,528

2.2

0.5

0.2

0.1

0.2

36255 / Mellow Valley / AL / 33.9 mi.

363

22.6

$27,424

2.0

0.0

0.6

0.8

0.0

36269 / Muscadine / AL / 26.7 mi.

515

13.4

$30,901

0.9

0.2

0.1

0.0

0.1

35905 / Glencoe / AL / 15.3 mi.

2,209

2.9

$39,491

3.3

0.4

1.5

0.4

0.3

35901 / Rainbow City / AL / 20 mi.

8,281

0.7

$28,320

38.0

2.2

34.1

0.3

0.7

36263 / Hightower / AL / 33.2 mi.

253

18.6

$28,875

20.0

1.3

17.5

0.0

0.9

35125 / Pell City / AL / 23.4 mi.

3,538

1.3

$31,237

9.1

1.4

6.0

0.5

0.1

36205 / Fort Mc Clellan / AL / 3.5 mi.

377.8

$32,250

15.8

0.0

15.8

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