Anchorage Daily News... Racial diversity of its news staff and community

Comparing the racial diversity of the journalists

at America's daily newspapers

with the communities that they serve

Newsroom diversity report for

Anchorage Daily News

Anchorage, Alaska

Owner: McClatchy Co. (Calif.)

From a report for the Knight Foundation

by Bill Dedman and Stephen K. Doig, June 2005

Click here to read the national report or to select another newspaper

Year

Non-white % of newsroom staff

2005

3.4

2004

3.5

2003

Did not report

2002

5.0

2001

5.6

2000

5.4

1999

6.7

1998

5.3

1997

7.1

1996

5.4

1995

4.6

1994

6.0

1993

5.8

1992

5.8

1991

3.9

1990

6.5

The latest year at peak is

1997

See the notes and definitions section below for the sources of these figures.

Newsroom Diversity Index

for Anchorage Daily News

Year

Non-white % of newsroom staff

Non-white % of circulation area

Newsroom Diversity Index (parity=100)

2005

3.4

26.8

2004

3.5

26.9

How the index is calculated

The Newsroom Diversity Index is the non-white percentage of the newsroom staff

divided by the non-white percentage of residents in the circulation area.

(Parity = 100.)

Company index

This newspaper's owner, McClatchy Co. (Calif.),

has a companywide, circulation-weighted Diversity Index of 71.

See the notes and definitions section below for the sources of these figures.

Peer group comparison

for Anchorage Daily News

This newspaper's Newsroom Diversity Index is 13.

This paper

Peer group

Compare that with 50, which is the median Diversity Index for all newspapers

reporting in this circulation category of 50,001 to 100,000 daily sales.

In that group, this newspaper's Diversity Index ranks 90 out of 90

newspapers reporting in the category of 50,001 to 100,000 daily sales.

An example of a newspaper of similar circulation, in an area of similar level of non-white residents, but one that has a relatively high Diversity Index, is Beaumont Enterprise, Texas, with a 24 percent non-white staff in a community that is 33.5 percent non-white. Its index is 72.

FYI, in circulation, this newspaper's average weekday circulation of

approximately 66,448 ranks 149 out of 1,410 daily newspapers in the US.

See the notes and definitions section below for the sources of these figures.

Details on race/ethnicity

in the circulation area

and the home county

of Anchorage Daily News

Circulation area

Race/ethnicity

% of population

Number of residents

Hispanic

4.7

18,283

Black

4.0

15,479

Asian and Pacific Islander

4.9

19,207

Native-American

8.3

32,271

Other non-white

0.2

907

Multi-racial

4.8

18,933

Non-white

26.9

105,080

White

73.1

286,054

Total

391,134

Home county: Anchorage

Race/ethnicity

% of population

Number of residents

Hispanic

5.7

14,799

Black

5.6

14,667

Asian and Pacific Islander

6.4

16,543

Native-American

7.0

18,326

Other non-white

0.2

583

Multi-racial

5.1

13,383

Non-white

30.1

78,301

White

69.9

181,982

Total

260,283

The home county of this newspaper is Anchorage.

About this report

This third annual report for the Knight Foundation adds context to an annual survey by the American Society of Newspaper Editors. ASNE has set a goal that

every newspaper, to help it know its community and gather the news, should employ at least one non-white journalist, and that newspapers should strive to

employ non-whites in proportion to their share of the community. ASNE's report, at www.asne.org, shows each newspaper's non-white employment, but does

not disclose how closely that employment mirrors the newspaper's circulation area.

That gap is filled by the report you are reading now. This report was not done by ASNE, but was done for the Knight Foundation by Bill Dedman and

Stephen K. Doig. It shows how close each newspaper is to ASNE's goal, by comparing the newsroom staffing with the circulation area population.

The full report is at www.powerreporting.com/knight.

Notes and definitions

1. The Newsroom Diversity Index is the non-white percentage of the newsroom staff divided by the non-white percentage of the circulation area's residents. Parity = 100.

2. Source for staffing: Survey by American Society of Newspaper Editors, April 2005. Newspapers report non-white staff as of the end of the previous year.

3. Following ASNE's definition, newsroom staff includes only supervisors, reporters, editors, copy/layout editors and photographers.

4. Also following ASNE's definition, "whites," "blacks," etc., exclude Hispanics, who are counted in a separate category.

5. Source for boundaries of this newspaper's circulation area: ZIP Code circulation data, Audit Bureau of Circulations, latest available.

6. A paper may define its circulation area differently for marketing efforts, or news coverage, or to set advertising rates.

7. If ZIP Codes or counties are used, this report applies a threshold: 10 percent household penetration is required to include an area in the circulation area.

8. Source for the demographics of residents of that circulation area: US Census 2000.

9. Source for total circulation: Editor & Publisher magazine, Monday-Friday average at year-end 2004.

10. Staff of non-English publications, such as the Miami Herald's El Nuevo Herald, are excluded from the ASNE staffing survey for the first time this year.

Demographics of ZIP Codes

where sales were reported by

Anchorage Daily News

Note that some ZIP Codes listed here may not have been included in determining the newspaper's circulation area. In calculating the Diversity Index, a

ZIP Code was included only if the household penetration was at least 10 percent. Any lower-penetration ZIP Codes are also listed here for your information.

Also, if the newspaper reported more than 300 ZIP Codes, only the top 300 in weekday sales are listed here.

ZIP / City / State / Approx. distance in miles from the newspaper's home office

Weekday sales

Households

Penetration % (daily sales per 100 households)

Median household income

Non-white
% of
population

Hispanic
% of
population

Black
% of
population

Native
% of
population

Asian
% of
population

99508 / Anchorage / AK / 0.7 mi.

6,157

12,376

49.7

$43,025

44.1

7.6

8.6

11.6

9.2

99504 / Fort Richardson / AK / 2.6 mi.

5,883

13,500

43.6

$54,974

34.9

5.4

9.7

8.7

5.1

99507 / Anchorage / AK / 3.6 mi.

5,332

10,172

52.4

$54,600

32.1

6.7

5.4

7.1

7.2

99501 / Anchorage / AK / 1.3 mi.

4,749

7,333

64.8

$37,041

41.5

8.3

8.4

12.0

7.6

99502 / Anchorage / AK / 5.2 mi.

4,300

6,576

65.4

$62,068

27.7

4.6

3.1

5.7

9.1

99515 / Anchorage / AK / 6.1 mi.

4,164

7,477

55.7

$69,919

24.1

5.2

2.4

5.4

5.8

99516 / Anchorage / AK / 6.9 mi.

3,926

7,144

55.0

$96,916

11.5

2.2

1.0

2.6

99577 / Eagle River / AK / 11.5 mi.

3,893

7,254

53.7

$72,766

14.6

3.5

2.0

3.5

2.1

99654 / Wasilla / AK / 28.2 mi.

3,686

10,592

34.8

$53,822

13.7

2.9

0.5

5.0

0.8

99517 / Anchorage / AK / 3.6 mi.

3,634

6,754

53.8

$54,976

30.7

5.0

2.9

7.0

10.4

99503 / Anchorage / AK / 2.1 mi.

3,412

6,067

56.2

$36,726

43.3

9.1

4.4

11.2

12.2

99645 / Palmer / AK / 34.3 mi.

2,988

6,225

48.0

$53,621

13.8

2.2

1.1

5.3

0.9

99518 / Anchorage / AK / 3.7 mi.

1,916

3,794

50.5

$52,171

28.7

5.6

5.8

5.4

6.1

99567 / Chugiak / AK / 17 mi.

1,310

2,622

50.0

$74,471

14.2

2.9

0.9

4.2

1.0

99669 / Soldotna / AK / 60.5 mi.

1,248

5,137

24.3

$50,273

11.2

2.2

0.3

4.1

1.2

99603 / Port Graham / AK / 112.1 mi.

1,141

3,296

34.6

$44,244

9.1

2.1

0.2

3.3

0.7

99664 / Seward / AK / 70.3 mi.

1,084

1,704

63.6

$49,716

25.0

2.2

1.5

14.1

1.7

99611 / Kenai / AK / 60.4 mi.

879

4,308

20.4

$47,421

17.7

2.9

0.6

8.7

1.3

99506 / Elmendorf AFB / AK / 5 mi.

771

1,584

48.7

$41,161

25.9

7.2

11.9

0.6

3.0

99587 / Girdwood / AK / 27.1 mi.

547

821

66.6

$60,688

6.6

1.8

0.0

1.7

0.9

99701 / Fairbanks / AK / 241.8 mi.

546

7,164

7.6

$39,087

35.2

4.4

7.7

13.5

3.0

99688 / Willow / AK / 38.2 mi.

463

844

54.9

$33,879

10.3

1.3

0.1

4.5

0.3

99672 / Sterling / AK / 54 mi.

391

837

46.7

$44,167

8.6

1.5

0.3

3.1

0.6

99686 / Valdez / AK / 119 mi.

378

1,502

25.2

$66,169

18.2

4.0

0.4

6.9

2.5

99652 / Wasilla / AK / 21 mi.

374

1,325

28.2

$40,944

14.3

2.3

0.3

6.4

0.5

99801 / Juneau / AK / 527.9 mi.

374

10,617

3.5

$63,197

27.0

3.4

0.7

11.2

5.2

99588 / Glennallen / AK / 119.3 mi.

362

461

78.5

$41,211

16.3

0.7

0.1

8.8

1.0

99755 / Healy / AK / 159 mi.

336

357.4

$53,125

12.6

2.2

1.7

0.6

99635 / Nikiski / AK / 53.9 mi.

310

385

80.5

$50,893

18.3

1.5

0.1

9.9

3.1

99639 / Ninilchik / AK / 98.5 mi.

271

412

65.8

$35,417

17.4

1.5

0.0

12.6

0.4

99683 / Willow / AK / 35.5 mi.

259

212

122.2

$29,271

12.6

1.3

0.2

7.6

0.6

99505 / Fort Richardson / AK / 5.3 mi.

253

1,231

20.6

$35,724

36.3

9.3

20.2

0.7

2.0

99615 / Kodiak / AK / 235.6 mi.

252

4,106

6.1

$55,862

40.1

6.4

1.0

10.5

17.7

99556 / Nikolaevsk / AK / 111.8 mi.

223

899

24.8

$40,040

10.9

1.5

0.1

3.1

0.6

99762 / Nome / AK / 488.6 mi.

209

1,316

15.9

$56,532

64.6

2.0

0.8

52.7

1.5

99574 / Cordova / AK / 134.9 mi.

191

991

19.3

$49,844

31.6

2.9

0.4

12.4

9.7

99610 / Kasilof / AK / 64.1 mi.

161

616

26.1

$39,261

10.2

0.9

0.4

4.5

0.8

99674 / Sutton / AK / 43.5 mi.

155

357

43.4

$37,391

19.2

1.0

0.3

12.9

0.2

99752 / Kotzebue / AK / 502.3 mi.

155

889

17.4

$57,163

80.7

1.2

0.3

70.9

1.9

99576 / Twin Hills / AK / 352.6 mi.

147

988

14.9

$50,938

68.2

3.3

0.6

55.0

1.0

99835 / Sitka / AK / 547.1 mi.

145

3,257

4.5

$52,315

33.1

3.3

0.3

18.1

4.1

99559 / Newtok / AK / 372.7 mi.

144

2,040

7.1

$51,536

78.7

1.5

0.7

68.5

2.4

99723 / Barrow / AK / 554.2 mi.

115

1,369

8.4

$67,097

78.8

3.3

0.9

55.9

10.7

99676 / Talkeetna / AK / 62.2 mi.

102

590

17.3

$35,650

11.6

1.7

0.3

3.5

0.3

99540 / Indian / AK / 6.4 mi.

116

78.4

$48,906

5.1

0.0

1.7

0.0

99663 / Seldovia / AK / 128.9 mi.

314

27.4

$40,938

59.7

2.5

0.4

51.0

0.5

99692 / Unalaska / AK / 768.9 mi.

625

11.7

$66,875

59.6

13.5

4.2

6.3

32.6

99572 / Cooper Landing / AK / 49.2 mi.

162

42.6

$34,844

9.5

1.1

0.3

3.0

1.6

99693 / Whittier / AK / 46.5 mi.

70.1

$46,875

19.5

1.8

0.0

5.0

5.9

99613 / King Salmon / AK / 272.7 mi.

197

30.5

$54,375

33.9

0.5

1.1

28.9

0.2

99901 / Ketchikan / AK / 716.9 mi.

5,381

1.1

$51,563

27.1

2.6

0.5

14.6

4.4

99694 / Wasilla / AK / 18.3 mi.

216

26.9

$37,708

14.5

2.0

0.0

6.4

0.5

99633 / Naknek / AK / 268 mi.

247

18.2

$53,393

48.7

0.3

0.0

45.3

0.9

99631 / Moose Pass / AK / 42.7 mi.

48.9

$73,958

12.7

0.5

1.4

5.9

0.0

99586 / Slana / AK / 220.8 mi.

258

15.1

$26,111

35.6

1.0

0.0

27.9

0.2

99833 / Petersburg / AK / 624.9 mi.

1,338

2.0

$49,415

18.6

2.7

0.3

6.5

2.7

File

ak_anchorage_daily_news

Time

5/20/05 3:21 PM

Page

149

Member

100565