Share of |
Number of |
|
Institution |
non-white customers |
non-white customers |
1. First Atlanta |
31% |
124,500 |
2. Trust Company |
28 |
113,000 |
3. C&S |
27 |
106,800 |
4. First American |
13 |
50,600 |
5. Georgia Federal |
12 |
47,700 |
6. Bank South |
10 |
38,200 |
7. Fulton Federal Savings and Loan |
7 |
28,400 |
8. Decatur Federal Savings and Loan |
7 |
28,000 |
9. First Union |
7 |
26,300 |
10. Anchor Savings Bank |
1 |
2,200 |
11. Other banks |
13 |
52,100 |
12. Credit unions |
9 |
36,800 |
13. Other savings and loan |
6 |
22,000 |
Note: Adults in an 18-county metro area were asked what financial institutions they had used for any service, not including automatic teller machines, in the past year. Percentages add to more than 100 because many people said they used more than one financial institution. Numbers of customers are projected from the sample. The black-owned institutions, Citizens Trust Bank and Mutual Federal Savings and Loan, are included among other banks and savings and loans.
Source: The Scarborough Atlanta Market Study for The Atlanta Journal-Constitution, 1986. Based on 1,461 telephone interviews.
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